Zeta Programmatic, Formerly Sizmek
Zeta Programmatic, Formerly Sizmek
Zeta Global Closes Acquisition of Sizmek’s Data and Programmatic Platforms, Bringing Together Proprietary Data and the World’s Best AI to Deliver Personalized Experiences at Scale
Zeta is a data-driven marketing technology company delivering 1:1 personalization at scale. Leveraging proprietary data, advanced analytics, and artificial intelligence, Zeta Global helps Fortune 1000 and Middle Market brands identify, acquire, retain and expand customer relationships. Founded in 2007 by David A. Steinberg and John Sculley, the Company’s highly rated ZetaHub technology platform has been recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs and in its Magic Quadrant for Multichannel Campaign Management competing with offerings from Oracle, IBM, Salesforce, and Adobe. Operating on four continents with 1,300+ employees, the company is headquartered in New York, with offices in Silicon Valley, Boston, Nashville, London, and Hyderabad, India.
Zeta Programmatic is a data and programmatic platform company that was formed through the acquisition of Sizmek’s data and programmatic platforms by Zeta Global. Sizmek was a provider of data-driven marketing technology, including ad servers, email marketing, and data management platforms. Zeta Global is a data-driven customer acquisition and relationship management company that uses artificial intelligence to deliver personalized experiences at scale. The acquisition of Sizmek’s data and programmatic platforms by Zeta Global brings together proprietary data and AI technology to allow for the delivery of personalized experiences at scale.Omnichannel Marketing Platform that Powers Customer Growth
Combine consumer intent data, first-party data, and results-driven AI to power customer acquisition and retention.
Consumer expectations are always changing.
The Zeta Marketing Platform (ZMP) combines 2.4 billion unique data identities with industry-leading AI to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results.
Data Cloud
Find the most monetizable touchpoints and optimize your omnichannel marketing by leveraging Zeta’s 2.4 billion consumer identities—including demographic, location, behavioral and transactional signals.
Customer Data Management
Enrich your CRM data, create a single, 360-degree view of consumers, and capture the power of Zeta’s integrated personalization engine.
Identity Management
Audience Creation and Segmentation
Intent and Engagement Scoring
Omnichannel Engagement
Zeta can predict intent and engagement across every channel allowing you to give consumers the personalized experience they’re looking for and drive better performance for your brand.
Enterprise volume, advanced sequencing, and continuous optimization make it possible to engage with current customers and acquire new ones simultaneously.
Display
Website Personalization
Social
Insights & Analytics
Attribute lift, measure performance, and create actionable insights across the lifecycle by combining unique identity, intent, behavior and response signals.
Deterministic Measurement
Understand true incremental lift across all touchpoints, prevent media waste, and achieve better outcomes by utilizing Zeta’s unique identity data and real-time performance feedback.
Real-Time Customer Visualization
Optimization
Pros:
- The acquisition may bring together complementary technologies and expertise, allowing for the development of more advanced and effective data-driven marketing and personalization solutions.
- The combined company may have a wider range of products and services to offer clients, leading to increased revenue potential.
- The acquisition may result in cost savings through the consolidation of resources and the elimination of duplicative efforts.
Cons:
- The integration of the two companies may be a complex and time-consuming process, potentially causing disruption to business operations.
- There may be challenges in combining the company cultures and ways of working.
- The acquisition may lead to the loss of jobs as the combined company looks to streamline its operations.
Marketing tech firm Zeta Global plans to acquire ad-tech firm Sizmek for a reported $40 million.
