KBM Group’s Zipline DMP is an enterprise-scaled data management platform that helps marketers manage their own data, as well as third-party data, and build customized target audiences. Zipline collects, integrates, manages, analyzes and activates data offline and online and measures the impact to sales. Zipline offers world-wide connectivity across all leading digital platforms (DSP, SSP, Ad-Networks, etc.) and on-boards data to create digital audiences. While others may claim they on-board customer data, they typically outsource this function. In addition, Zipline can create and distribute audiences across channels and media, including postal, email, television and social media such as Facebook and Twitter.

A truly global DMP, Zipline collects, integrates, manages, analyzes and activates data offline and online and measures the impact to sales. Zipline offers world-wide connectivity across all leading digital platforms (DSP, SSP, Ad-Networks, etc.) and on-boards data to create digital audiences. While others may claim they on-board customer data, they typically outsource this function. In addition, Zipline can create and distribute audiences across channels and media, including postal, email, television and social media such as Facebook and Twitter. Zipline also provides audience discovery, extension, activation and measurement with singular benefits such as centralized closed loop analysis (not outsourced) and the ability to measure lift in actual sales – not just clicks — providing a CMO-level view to return-on-ad-spend analyses.

• Data On-Boarding.
• Audience Insights.
• Audience Extension.
• Audience Activation.
• Audience Measurement.

Zipline is an open-source backtesting library for Python that is designed to be easy to use and extensible. Some specific features of Zipline include:

1. Historical data: Zipline includes a large database of historical price data that you can use to test your trading strategies. This data is sourced from a number of different sources and includes prices for stocks, futures, and options.
2. Strategy testing: Zipline allows you to specify your trading strategy as a set of rules or algorithms and then test it on the historical data to see how it would have performed. It includes a number of built-in algorithms that you can use as a starting point for your own strategy development.
3. Optimization: Zipline includes tools for optimizing your strategies, which can help you find the best combination of parameters and settings for your strategy.
4. Portfolio tracking: Zipline includes features for tracking your portfolio and performance over time. This can be helpful for keeping track of your trades and analyzing your overall performance.
5. Reporting: Zipline includes a range of tools for generating reports and visualizations that can help you understand the results of your backtests. This may include charts, graphs, and other types of data visualizations.

Overall, Zipline is designed to be a flexible and powerful tool for backtesting and developing trading strategies. It is well-documented and actively maintained, making it a popular choice for many traders and investors.