Permutive
Permutive
Performance and privacy. No tradeoffs
Permutive empowers publishers and advertisers to address all of their desired audiences, in-the-moment, whilst protecting privacy. With the Permutive Audience Platform, publishers and advertisers can effectively and responsibly activate audiences at scale, with first-party data, and without exposing consumers’ personal information. Permutive is listed in YCombinator’s Top 150 companies of all time and is trusted by the world’s largest publishers and advertisers, including News Corp, Hearst, BuzzFeed, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, RocketMill, Kimberley-Clark, and PubMatic
Control your data destiny
User privacy is resetting the ad industry. It’s long overdue, but erratic ‘fixes’ and moving targets threaten business stability. Permutive safeguards your users and your revenue in turn – so you stay out of crisis mode, and in control of your fate.
Monetize your users without selling them out
It pays to understand your audience, but you don’t need to identify everyone in it. Earn their trust by conducting your campaigns via first-party data, in a privacy-safe environment that safeguards the relationships between you and your users.
Built for the next trillion devices
This confidence in first-party data is made possible by on-device processing, or edge processing, which sits at the core of Permutive technology. An astonishing amount of data is produced each day: only on-device processing can unlock its value.
OUR VALUES
Permutive’s mission is to rebuild data in advertising to protect privacy. Its Audience Platform safeguards the relationship between media buyers and sellers by enabling campaigns to be conducted in a privacy-safe environment without exposing any data.
WORKING AT PERMUTIVE
Permutive is a remote first company. We also have an office presence in London and New York. All employees have optional access to a permanent in-person collaboration space in NYC and London. You are expected to do your primary work from home however everyone at Permutive has the option to spend as much (or as little) time as they need working from our office spaces. As a company, we gather in person at least once per quarter for different company-wide events.
D&I AT PERMUTIVE
At Permutive, we’re taking a thoughtful, intersectional, long-term approach to diversity, equity & inclusion. We care deeply about creating an inclusive work environment that allows everyone to flourish, and we are taking continual action to progress in that direction. If you would like to read an outline of efforts, we have already made towards becoming a more inclusive company as well as insight into what we are actively working on, you can find that information here.
All women at Permutive are given the opportunity to complete the ‘Practice makes unperfect’, A 6-week programme designed to help women finesse their true voice and boost their confidence.
DIVERSITY IN THE TEAM
Stay one step ahead in a privacy-conscious world
As privacy concerns reset the ad industry, this is your chance to safeguard your future success with powerful data collection, collaboration, analysis and activation. All made possible in a privacy-safe ecosystem, by Permutive’s Audience Platform.
Prioritize your first-party data
Collect, model and analyse large volumes of data that update in real time. With no links to third-party cookies or IDs, your data stays in your control.
Connect securely to advertisers
Match audiences with advertisers via Permutive Vaults to understand and target their users on your domain – while we safeguard you from data exposure.
Discover privacy-safe cohorts
Target groups of users by common attributes, not individual IDs. With full control over cohorts, you can safeguard users and your value as a data owner.
Permutive Pricing
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5.0/51
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