Future Proof Your Business for a Cookieless World

Meet your data challenges with flexible solutions for first-party management and data enrichment, powered by our identity platform. Built-in tech expertise, unmatched global reach, and local service help grow and protect your business for what’s next.

Lotame is a data management platform that helps marketers, publishers, and agencies collect customers’ data to optimize audience segments and campaign targeting processes. The solution allows managers to analyze users’ behavior using machine learning algorithms and create strategies to reach performance goals.

The software lets businesses utilize the information collected from consumer interactions such as video views and clicks to personalize and target advertisements on specific user groups. Using the actionable data, administrators can manage customer relationships, organize relevant campaigns, and increase engagement across websites. Lotame also enables professionals to analyze the performance of audiences and campaigns and improve high performing segments.

Teams can use the platform to conduct people-based marketing operations and share customers’ data across multiple platforms to facilitate data-driven decision making. Lotame also lets employees use pre-built custom audience segments to personalize advertisements.

Function

At Lotame, we are firm believers in the combined power of people and technology. Our service-led approach gives you full end-to-end support, from help shaping and refining your data strategy, through to hands-on tactical support that ensures you maximize ROI from your DMP investment.

Solutions