Hullabalook
Hullabalook
ECOMMERCE JUST GOT AN UPGRADE.
Every retailer is unique. We believe your UX should be too. Our mission is to help you create the online storefront that your brand deserves, so that your shoppers feel inspired to browse, and ultimately buy your products. Retailers are under a lot of pressure to deliver high conversions, while also providing memorable customer experiences, amazing page load times and effortless navigation. It’s a challenge – especially if you’re relying on chaotic product data. Hullabalook is the solution. We deliver incredibly quick, engaging storefront experiences to retailers across the globe. We can work with you, whatever the quality of your data. That’s a guarantee.
Products
PRODUCTS BUILT ON THE HULLABALOOK PLATFORM
VISUAL BUNDLES
SEE A 101% UPLIFT IN YOUR ATTACH RATE
Add Visual Bundles to your PDPs to see a median attach rate uplift of 101% with 1.6 more products in shoppers’ baskets on average*. Unlike other solutions, our technology automatically generates bundles featuring seed products alongside complementary products. Bundles are shown in an aesthetic lifestyle setting, proven to help shoppers visualise how recommended products work together. Attributes like colour, brand, price and compatibility are analysed to ensure each bundle features the most relevant, in-stock products.
IMPROVED ATTACH RATE
Ensure money isn’t left on the table with Visual Bundles. Implementing this technology on your PDPs means shoppers will add an extra 1.6 products to their basket on average and you’ll see a 101% increase in attach rate.
AUTOMATED BUNDLING PROCESS
Visual Bundles automates the bundling process based on product attributes. No manual configuration is needed, saving you time. Sit back, relax, and let the algorithm do its thing to recommend relevant, in-stock products that your shoppers will love!
IMPROVED VISUALISATION
Visualisation greatly increases shoppers’ chances of purchasing. Visual Bundles are automatically generated within an aspirational room setting, so your shop
ROOM CREATOR
INCREASE YOUR AVERAGE ORDER VALUE BY 63%
Dedicated to increasing your average order value? Here’s something that really works. The Room Creator experience has proven time and time again to increase your AOV. Once integrated, it enables shoppers to discover a wide range of your products as they place them into a room setting. All chosen products can then be added to shoppers’ basket in just one click – voila!
INCREASE AVERAGE ORDER VALUE
We’ve proven that Room Creator performs incredibly well; 63% average AOV increase and 56% of baskets feature products from different categories. While you score a set of increased metrics, your shoppers bag a bunch of cool new items. It’s a win-win.
BOOST PRODUCT DISCOVERABILITY
With the Room Creator, shoppers can explore your full product catalogue in one place. They’ll see heaps of products that they probably wouldn’t click on using your site’s regular navigation, without ever having to leave the page.
EMPOWER CONFIDENT PURCHASES
Give shoppers the opportunity to ‘try with their eyes’ before they buy. Visualising the size and style of different products together in a room setting reassures shoppers and gives them the confidence to make a purchase.
SMART PRODUCT LISTING PAGES
INCREASE PLP TRANSACTIONS BY 20% PER USER
Our Smart Listings Pages increase transactions per user by 20% on average*. Traditional PLPs are stuck in the past. Hullabalook’s Smart PLPs are quicker, better-performing and smarter. When shoppers select attributes on your PLP, our technology reacts instantly to their preferences to re-rank your products in order of relevance. No products get filtered out – if shoppers can’t see them, they can’t buy them! Shoppers find suitable products faster, so they’re less likely to abandon and go to a competitor’s site.
INCREASED PLP CONVERSIONS
Increase transactions on your site’s PLP by 20% on average by implementing Hullabalook’s Smart PLPs technology. Shoppers are able to find suitable products much faster than navigating a regular PLP – increasing the likelihood of purchase.
PRODUCTS RANKED, NEVER FILTERED
Smart Product Listing Pages react to shoppers’ needs instantly, showing them products ranked in order of relevance. Nothing ever gets filtered out, so shoppers can still see and consider other product options if they keep scrolling.
AUTOMATED DATA HANDLING
Our algorithm handles all of your product data, so you don’t have to. It can even draw out specific details about your products – such as varying shades of a particular colour – so your shoppers can refine their results by those attributes.
MODULAR FURNITURE BUILDER
INCREASE MODULAR PRODUCT SALES
Increase sales of your modular products with the Modular Furniture Builder. Shoppers can build custom furniture from modular products you sell by piecing them together and personalising them to taste. Our technology handles your complex data and displays it to shoppers in a visual way. They’ll see which modules are compatible – so you have less returns to process.
SHOW MODULE COMPATIBILITY
It can be a headache for online shoppers to figure out which products from a modular range are compatible. A frustrating experience leads to site abandonment. The Modular Furniture Builder tech handles your complex data and displays it to shoppers in a visual, functional way, so they can see which pieces fit together before purchasing.
VISUALISE ENDLESS CONFIGURATIONS
Photographing all combinations of modular products in all available colours or fabrics is a mammoth task – and expensive, too! The Modular Furniture Builder enables shoppers to see what their chosen modules look like before purchasing. They can check the size, as well as see the style of the product for any attributes they’ve chosen.
REDUCED RETURN RATE
When customers are happy with their order, they won’t want to return it. Using the Modular Furniture Builder, shoppers can only piece together compatible items designed to fit together. Less room for error. Less returns for you to process – saving you time and money.
Hullabalook Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 4. Later Stage VC (Series A) | 27-Jan-2022 | $8.18M | 0000 | 0000 | Completed | Generating Revenue |
| 3. Early Stage VC | 01-Jan-2019 | 00.000 | 00.000 | 000.00 | Completed | Generating Revenue |
| 2. Seed Round | 20-Dec-2016 | $345K | $345K | 00.000 | Completed | Generating Revenue |
| 1. Accelerator/Incubator | 30-Jun-2016 | Completed | Generating Revenue |
