Numerator Insights
Numerator Insights
A SINGLE DATA SOURCE. INFINITE INSIGHTS.
The data brands need to act decisively — directly from consumers.
Consumers are under unprecedented pressure. Brands are facing increasing uncertainty. Get unparalleled insights into shifting consumer behaviors to confidently act in today’s dynamic market.
Numerator Insights is a comprehensive omnichannel commerce software that offers deep insights through purchase-triggered surveys besides assembling consumer behavior and attitudes at the same time. This platform brings speed and scale to the market research space by delivering comprehensive analyses to individual businesses in real-time. Moreover, intuitive features delivered by the same provide a deeper understanding of consumer behavior and product intake. Omnichannel visibility offered by Numerator Insights considers all retail channels from bodegas to the big box, not just giant e-commerce organizations. Moreover, users can gain a holistic understanding of consumer behavior and purchase patterns through profound insights delivered by combining the latest data. This platform also delivers fast and on-demand access to consumer insights which is updated daily, in order to track trends and product popularity across businesses alike. Beyond this, users also get access to a comprehensive set of insights delivered online and offline. They can even align performance measurement directly to the target shoppers with Numerator Insights, besides gaining a rich understanding of consumer patterns and interests through visually charged psychographics and demographics.
Numerator Insights is a platform for market research and consumer insights. It provides businesses with data and analytics on consumer behavior, market trends, and competitor information. This information can be used to inform marketing strategies, product development, and other business decisions. The platform uses a combination of survey data, point-of-sale data, and other sources to provide a comprehensive view of the market. Numerator Insights can be accessed through a web-based interface or via an API.
Numerator is a cloud-based market intelligence solution designed to help businesses discover customers’ buying patterns and interests based on demographics or psychographics attributes. The application allows brands to create targeted surveys for consumers, evaluate their purchase journeys and build segmented profiles for them. Using Numerator, advertising agencies can track the performance of competitor’s ads in real-time and calculate ad spends across multiple channels. It provides promo insights, which enables retailers to determine the effect of promotions and purchases made by customers. Team members can also measure the effectiveness of ads based on quality, placement, pricing and timing. Additionally, marketing professionals can receive regular price updates and discover the latest product offerings by competitors.
Unlock the deepest understanding of your consumers.
More trips across more channels.
Infinite insights to help you know more.
CONNECT
Securely connect our first-party consumer data with your data sets for even richer insights.
SOLUTIONS
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TruView gives omnichannel market share with consumer context.
Welcome to a new era of market analytics. Numerator TruView allows you to measure your market share across all channels and with consumer context – at the speed of the consumer.
Put a face on market share.
TruView lets you size up your brand’s biggest market share growth opportunities and confidently take action by understanding WHO and WHERE those opportunities are.
Single-sourced, omnichannel view
Don’t waste time (or dollars) on the wrong strategy because you didn’t see the full picture. TruView provides omnichannel market share measurement from a single source instead of the subset of brick and mortar retailers that POS tracks or a hodgepodge of data sources.
Consumer context
How can you activate a strategy if you don’t know who you’re trying to reach? Leverage our 1MM+ panelist-based measurement system to layer consumer context onto market share measurement. Dive into cuts of market share previously unavailable such as share of Hispanic Millennials in the southeast.
Integrated, first-party approach
Our first-party, panel-based product suite keeps consumers at the center of your strategy. Whether it be finding and sizing your biggest opportunities, analyzing longitudinal behavior, asking for direct consumer feedback or measuring the impact of your actions — Numerator can help.
Shopper needs, motivations and behaviors are changing by the moment. We can help you keep up.
Numerator answers business questions – fast – with on-demand access to shopper data that is updated daily. Our panel size, trip counts, and omnichannel coverage provide the sample you need to answer cross-category questions that legacy solutions can’t, so you can build strong retailer relationships, influence shopper behavior, and grow your brand with better shopper insights.
Uncover consumer insights to win in a changing world.
Access omnichannel brand insights backed by America’s largest and most comprehensive consumer panel to benchmark brand performance against the category and competition, identify new consumer opportunities to grow household penetration, and uncover critical consumer behavior insights that other panels miss.
Get insight into product launches before it’s too late.
Knowing what’s working (or not working) enables the agility to improve the performance of new launches and not just learn what went wrong after the fact. Numerator provides the speed and the holistic insights needed for a more complete view of the landscape so you can better uncover opportunities and threats.
Learn what consumers buy and why from a single survey partner.
From custom projects to Instant Surveys, and both quantitative and qualitative research, we have more consumer survey offerings than traditional survey providers, giving you more flexibility to reach verified buyers today and create integrated panel analysis tomorrow. Get answers at the speed of the modern consumer. Innovate at the speed of more.
How actionable are your
shopper segments?
Actionable segmentation studies provide deep consumer clarity. More panelists and deep data on those panelists ensure the sample size you need to drill down into multiple segments – all tied to verified purchasing behavior. Create custom segmentations to bring your strategy to life and take decisive action. It’s all about knowing more.
How do you keep pace with the advertising landscape?
You start by knowing more. More competitive intelligence across more media channels and more media types, all in one ad tracking platform for seamless search. More detail with universal taxonomy and unified view. Numerator gives you more. And when you know more, you grow more.
Act confidently with the industry’s fastest trade promotions visibility.
Promotions Intel keeps you ahead of the market. With more print and digital coverage of weekly ads – now including Digital Temporary Price Reductions. Understand the dynamic promotional landscape while verifying trade activities with the industry’s fastest proof of performance.
Get more
with Numerator.
More consumer insights
Access 100s of psychographic attributes alongside purchasing behavior
More informed seed sets
Leverage Numerator’s first-party data to create niche targets
More relevant reach
Create lookalike audiences based on 16 data categories and 9B+ data points
Some potential pros of using Numerator Insights include:
- Access to a wide range of data sources: The platform uses a combination of survey data, point-of-sale data, and other sources to provide a comprehensive view of the market.
- Ability to make data-driven decisions: The platform provides businesses with data and analytics that can be used to inform marketing strategies, product development, and other business decisions.
- User-friendly interface: Numerator Insights can be accessed through a web-based interface, which is designed to be easy to use and navigate.
- Customizable reports: The platform allows users to customize reports and create custom dashboards to suit their specific needs.
Some potential cons of using Numerator Insights include:
- Cost: The platform may be expensive for some businesses, especially smaller companies.
- Reliance on third-party data: While Numerator Insights provides access to a wide range of data sources, it relies on third-party data providers for some of this information. This means that the quality and accuracy of the data may vary.
- Limited to certain industries: The platform may not have as much data or be as useful for businesses in certain industries.
- Limits to the data: Depending on the data sources used, there may be limits to the data available, such as regional limitations, or time-period limitations.
