SplitMetrics Acquire
SplitMetrics Acquire
Unlock the Apple Search Ads potential
with AI algorithms, competitor insights,
and a dedicated team behind
and a dedicated team behind
SplitMetrics is an ecosystem of products and services gathered under the same roof of the SplitMetrics brand: SplitMetrics Acquire (formerly SearchAdsHQ), and SplitMetrics Optimize – our A/B testing platform, joined by SplitMetrics Agency.
We are dedicated to enabling mobile-first businesses and brands worldwide🌎 to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of 120+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics.
SplitMetrics Acquire is a platform that helps businesses optimize their Apple Search Ads campaigns by automating and scaling their efforts. The platform uses data-driven insights to improve the performance of the ads, making them more effective at reaching the target audience and generating conversions. It may include features like A/B testing, bid management, targeting, and reporting.
SplitMetrics Acquire is an intelligent data-driven platform to optimize, automate and scale Apple Search Ads. The combination of advanced technology, extensive automation, AI-based optimization, and market insights enables app and game developers using SplitMetrics Acquire to drive growth and boost ROI easier and faster. An Apple Search Ads Partner, SplitMetrics was the 1st company to build the Apple Search Ads management platform (early in 2017). – $250M+ ad spend managed annually through the platform – 4X productivity boost – 2X ROAS growth
Benefits See the full funnel Aggregate data, get a full-funnel view and go down with deep analytics to know the exact value generated by each keyword and campaign and make data-driven decisions.
● Get seamless integration with your MMP tracker (including custom ones) with an in-built solution in the platform.
● Attribute your custom data from internal BI easily and flexibly (including historical data).
● Track revenue generated by each event and keyword and see results in one Ads Manager dashboard.
● Analyze performance across all app levels, including ad variations based on custom product pages, with custom metrics, and even micro-conversions. ( in-built integration with the Adjust tracker. )
● Let the platform piece together different data formats for you and eliminate the need to manually adjust multiple sheets and tables.
● Tailor reports to your needs by creating custom columns and using custom formulas. Identify major trends easily by seeing the results in charts and figures in your Ads Manager. Get smart suggestions and insights Get your hands on the Insightful solutions of SplitMetrics Acquire platform to know the competitive market, set the goals smartly and optimize towards them. ● Set ROAS/CPA as your goal for more profitable campaign optimization.
● Get aggregated bid suggestions from both Apple Search Ads and SplitMetrics AI algorithms.
● Track your and competitors’ share of voice, keyword search popularity.
● Track the effect that Apple Search Ads campaigns have on your app’s organic ranking.
● Identify the slack market capacity for growing your app presence. Automate the workflow and scale Cut the routine and speed up the account management process by delegating the manual work of 10+ UA managers to SplitMetrics Acquire automation solutions.
● Set up 200+ automation rules to automatically react to any spikes, gaps or daily budget reach, or get custom alerts.
● Automatically bid up high performing keywords and avoid overspending on underperforming ones.
● Keep all the automatic changes under control by tracking your rules in the log.
● Filter, pause and change keywords, ad groups, campaigns and automation rules in bulk.
● Manage 1,000 as easily as 10 – upload the lists, move across ad groups, and change the match type and bids. Grow your expertise Get support and grow your own expertise managing Apple Search Ads with the help of an expert team. SplitMetrics was the first Apple Search Ads management platform in 2017 and has been maintaining the Apple Search Ads-centric approach since then. ● Be hand-guided by our team while onboarding, integrating your MMP and setting at ready for smooth Apple Search Ads management.
● Get insights and ideas from the best practices shared by top world app publishers and marketers.
● Get priority access to industry benchmarks retranslating data of 1M+ users tracked.
● Grow your expertise with the Apple Search Ads course and certification designed by our expert team.
DATA CONTROL
Manage ads.
Not Excel tables
Not Excel tables
Attribute 100% of data in one Ads Manager dashboard without copy-pasting endless tables.
AI ALGORITHMS
Invest time in strategic tasks. Not routine
Hit ROAS & join top ad spenders who’ve automated 95% of optimization with AI algorithms.
INSIGHTS
Navigate with insights.
Not gut-instinct
Not gut-instinct
Know how you share the market with competitors, optimize costs in one dashboard, and scale.
TEAM SUPPORT
Don’t make it all alone. Get support at every step.
Get 5+ experts to audit, onboard, and forearm your team with expertise and insights.
Full-funnel view
Bridge the gap between dynamic data in Apple Search Ads and your MMP. See what brings real profit and optimize what’s not – all in one dashboard.
Control over your data
- Get a transparent view of each keyword and activity facet easily with a built-in no-code MMP integration
- Take advantage of the attribution data integrity, including SDK level
- Attribute custom data from your internal BI for any date range
- Trust your data with ongoing accuracy double-check by our proactive support team
Insightful Reporting
- Piece together all the campaign and keyword data formats with one Ads Manager dashboard
- Make better decisions when seeing the key actual & cohort metrics at any level: from campaign to the keyword’s drilldown
- Create funnels with micro-conversions of in-app events, set as your target goal, control budget changes and grow ROAS
- Tailor reporting with custom formulas and columns of standard or custom metrics and vizualize in charts
GROW
Get actionable insights and hit your KPIs
65% of marketers lack a reliable ROI instrument. Use our insightful solutions to know your market positions, automatically optimize bids to your downstream metrics 24/7, and grow ROAS.
Smart Suggestions
- Stay within your business’s KPIs by optimizing towards your ROAS/CPA as your goal
- Improve your bidding strategy with aggregated recommendations from Apple and our AI algorithms
- React to market changes automatically with an error-free 24/7- solution instead of manual weekly management
Insights
- Track your Share of Voice for each keyword, spot slack capacity and change bids in one dashboard
- Know the competitive landscape by monitoring your top-10 competitors’ SoV for every keyword
- Spot new opportunities for incremental scaling with keyword Search Popularity rank
- Track your Apple Search Ads campaigns effect on the app’s position with Organic Ranking
OPTIMIZE
Automate and scale
Overcome the time & workforce limitations of manual account housekeeping and cut overheads of 10+ UA managers. Delegate monkey job to a 24/7-autopilot, scale account of any size to save time for strategizing.
Automation
- Respond proactively to any spikes, gaps, or budget limits in the auction: use 200+ automation rules or get custom alerts
- Use different bidding strategies: control the low- and bid up the high-performing keywords
- Evaluate your performance strategy: check how each rule affected in the automation rules log
Bulk management
- Quickly filter and optimize in a snap at any level: from keywords to campaigns and automation rules
- Expand your app for new storefronts in 3 clicks with campaigns and ad groups bulk duplication and editing
- Manage 10 or 100 same easily. Upload lists, move across ad groups, change match type, increase bids or pause
GET SUPPORT
Dedicated team
Facing challenges due to the lack of resources and expertise in Apple Search Ads? SplitMetrics Acquire provides you with a certified cross-functional team working with your account and raising your expertise.
- Stay up to date with our strong focus and Apple Search Ads partnership
- Get 24/7 team support with onboarding, account audit, setup, and strategic planning
- Get a priority access to industry insights, best practices, and benchmarks
- Take extra advantage of SplitMetrics Agency ASO and UA services
Some pros of using a platform like SplitMetrics Acquire to manage Apple Search Ads include:
- Automation of campaign management tasks, which can save time and effort for businesses.
- Data-driven insights can help improve the performance of ads, resulting in a higher return on investment.
- Features like A/B testing and bid management can help businesses make informed decisions about their campaigns.
- The platform can help businesses scale their Apple Search Ads efforts, reaching a larger audience and increasing conversions.
Some cons of using a platform like SplitMetrics Acquire include:
- The platform may require an initial investment of time and resources to set up and configure properly.
- The platform may not be suitable for businesses with limited resources or a small number of products.
- The platform’s cost may be high and may not be cost-effective for small businesses.
- The platform may require a certain level of technical skills or knowledge to fully utilize its features.
Pricing
Starting Price:
$800 per month
Free Trial:
Free Trial available.
