nugg.ad Smart Audience Platform
nugg.ad Smart Audience Platform
nugg.ad provides predictive behavioral targeting solutions for managing advertising in digital media. nugg.ad enables advertisers, media agencies and publishers to target audience across channels based on various data sources and powered by intelligent machine learning. Provides target groups either based on factual data or smart data computing including individual and combined audience segments that increases the impact of their advertising. Nugg.ad was acquired by Zalando in December, 2015.
nugg.ad – EUROPE’S AUDIENCE EXPERTS
nugg.ad was founded in 2006 and is Europe’s largest targeting platform with pioneering real-time solutions for audience targeting, smart data management and technology for efficient brand advertising. nugg.ad is a company of Deutsche Post DHL Group since 2010 and has a string of strategic partnerships with global players including Vivaki, Carat & Havas on the agency side, publishers such as Axel Springer, OMS, smartclip, La Place Media, Microsoft & Bauer Media as well as advertisers such as L‘Oréal, Kellogg‘s, & Hewlett Packard. nugg.ad enables its partners to deliver digital advertising highly target group-specific & effective for different platforms: e.g. display, video, mobile, programmatic/RTB and more
nugg.ad is a smart audience platform that offers multi-channel audience targeting based on various data and smart data management, as well as individually customized publisher and advertiser target groups. With nugg.ad’s long-standing target group expertise and innovative technology based on real-time machine learning, partners benefit from highly
effective digital advertising along the customer journey and from comprehensive target group knowledge.
nugg.ad enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising – on direct sales or programmatic platforms. For a maximum of data protection, nugg.ad affiliated to the self-regulation of the European digital economy with the EDAA Trust Seal. In 2014, nugg.ad products have been awarded the ePrivacyseal by ePrivacyconsult GmbH.
nugg.ad was founded in 2006 and is a pioneer and leading provider for Predictive Targeting and is based in Berlin and has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen, Oslo, Stockholm, and Milan.
Pros
- good people, flexible, coffee, food
- Payscale matches market rates, offers 20% of work time for a personal project , flexible to work one day every week from home. A likely good entry point for a graduate to get into the advertising industry and launch their career.
Cons
- No promotional chance, slow progress
- Xenophobic environment and completely hostile towards non-native German speakers.I was isolated and excluded from all the company’s activities even though during the interview different things were promised. Certain persons are having hostile and racist behaviour towards foreigners to the point they make working there unbearable.
- Lack of clear strategy from the upper management. People make their own agendas and try to influence people to follow them even if their targets are benefiting them personally but are damaging for the company.
- The directors and managers are more than their subordinates in some cases, creating ‘inverted pyramids’ in the organizational chart; resulting in a flurry of decisions but little actions taken.
- There is a general lack of motivation, people show up just to justify their salary and without providing any creativity or drive in the business.
nugg.ad Smart Audience Platform United Kingdom Trademark Information
| By Zalando SE |   |
The nugg.ad Smart Audience Platform trademark was assigned an Application Number #UK00914036925 by the UK Intellectual Property Office (UKIPO). Trademark Application Number is a Unique ID to identify the nugg.ad Smart Audience Platform mark in UKIPO.
The nugg.ad Smart Audience Platform mark is filed in the category of Class 035 Advertising; business management; business administration; office functions. , Class 042 Scientific and technological services and research and design relating thereto; industrial analysis and industrial research services; design and development of computer hardware and software. , Class 045 Legal services; security services for the physical protection of tangible property and individuals; personal and social services rendered by others to meet the needs of individuals. , Class 009 Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable media, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers’ masks, ear plugs for divers, nose clips for divers and swimmers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus. . The legal correspondent for nugg.ad Smart Audience Platform trademark is D Young & Co LLP , London EC1N 2DY, UNITED KINGDOM . The current status of the nugg.ad Smart Audience Platform filing is Registered.
Based on Zalando SE, the nugg.ad Smart Audience Platform trademark is used in the following business: Business, organisation and professional business consultancy; Collating and systematic ordering of data in a computer database; Advertising research, In particular assessment of the impact of advertising and the use of the media; Market research and opinion polling; Planning services for advertising; Analysis of shopping and user behaviour in e-commerce within the framework of marketing studies; Price comparison services; Marketing analysis, Namely on the subject of price optimisation. , Creating, installation and maintenance of software; Research in the field of computing, software and communications technology; Rental of software for use via the Internet and other communications networks; Providing electronic memory space on servers; Services of a technical measuring laboratory and industrial design, namely design and technical analysis of websites, software applications, mobile telecommunications terminals and other technical systems; Product research services, Packaging research. , Licensing of computer software [legal services]. , Computers and computer peripheral devices; Software (recorded and downloadable). .
