Eyereturn DMP
Eyereturn Marketing is a 100% Canadian, full-service provider of digital marketing services including AdServing, DSP, DMP, Analytics/Data Visualization, including cross-platform reporting, Creative Production and the ability integrate and activate across virtually all Social, Search, Programmatic Audio & DOOH platforms. The Eyereturn differentiator is our unique combination of technical, in house expertise, practical experience and consultative services to drive results and strategic insights.
Eyereturn technology is a proprietary API-based platform designed for dynamic decision-making. The platform creates efficiencies for serving, monitoring, and optimizing across all channels and ad formats (including VAST/VPAID, HTML5, and Rich Media compatibility). Enhancements to existing reporting and analytics features include:
- Seamless integration between Ad Serving, DSP, and DMP Reports
- Infinite combinations of groupings, fields and filters for enhanced custom reports with column locking functionality
- Improved fraud detection tools to report on impressions served to suspect domains and suspect users
- More granular reporting on geographical data (including postal & zip code)
- Advanced conversion tracking to measure the attributable lift of a campaign
- Reports on revenue generating conversions
Victoria Cromie, Digital Media Director at Innocean Worldwide Canada stated, “It is more important than ever for the market to have an online solution that takes a deeper dive into viewability, transparency and fraud. Eyereturn’s reporting and analytics have continuously provided us with insights backed by actionable data to confidently make digital media investments and boost performance.”
As advertisers continue to spend more programmatically, the Eyereturn platform provides the resources necessary to get the most value out of their digital media budget. Renee Hill, Eyereturn Co-CEO stated, “We are the first DSP in market to integrate ad serving, reporting, and analytics into our campaign performance reports. Eyereturn’s proprietary buy side platform offers a user-friendly, end-to-end solution that provides integrated, hyper granular reporting metrics to better meet the needs of our client base.”
About Eyereturn Marketing
Eyereturn Marketing is the premier buy-side platform and integrated technology suite designed to simplify the campaign management process. Through one platform, clients get access to the Eyereturn ad server, DSP, DMP, campaign analytics, verification service & retargeting solution – enabling dynamic, real time decision-making for every type of ad on every screen.
WHAT WE DO
We know your money is precious. There are plenty of ways to invest your marketing budget – let us help you choose the right approach.
A true agnostic media partner with a rich, 20-year history in this market delivering premium media across display, mobile, video, audio, connected TV, digital out of home and native platforms.
A robust data offering, including 1st-party data from one of the largest publishers in Canada, as well as fully custom audience segments, attribution and conversion tracking.
Deliver targeted paid search advertising to audiences based on a strategy developed specifically for your brand’s needs and fully managed by our team of experts.
Social media platforms offer advertisers massive scale and reach, including access to their proprietary data to connect with customers, drive revenue and strengthen your brand.
Reaching consumers in their inbox has become more important than ever. It’s a proven and cost efficient marketing tactic that is measurable, easily shareable and device agnostic.
Activate your on-premise marketing collateral with an SMS experience. Connecting online and offline has never been easier as most consumers have their phones with them at all times.
Influencer marketing gives brands the opportunity to have the most engaging, ROI-focused and viral campaigns. Amplify your brand and grow your audience and customers.
Get the most out of both your paid and owned media investments to identify your audience, grow your direct-to-consumer brand and drive e-commerce revenue.
Let us help you design and produce unique creative executions with a wide array of solutions that span across all devices and help achieve your goals.
We design, develop, and optimize high-performing digital properties that help you deliver on your campaign goals, drive online conversions and lower funnel executions.
Features
- Influences buying decisions by targeting the best audiences across any screen or device.
- Track behavioural attributes and deliver hyper-relevant ads to core audiences based on proprietary data.
- Display ads during peak traffic times and according to users’ local time zones.
- Provides automatic optimizations and actionable feedback as it happens.
- Track postclick and viewthrough conversions.
- Combine multiple campaigns using brand-level filtering to see integrated performance metrics.
- Track the best performing behavioural segments and attributes of the core audience.
- Logs page, section, and product data and delivers ads based on where they are in the conversion funnel.
Function
Eyereturn Marketing is designed to capture the attention of the right audience with maximum efficiency and maximum reach. The integrated platform saves users time and money, eliminating the problems associated with dealing with multiple vendors. Every part of an online campaign – from creative execution to custom integration – can be taken care of with the Eyereturn platform.
PRICING
