Eyeota
Eyeota
Eyeota works with brands, publishers and data owners to onboard, enrich and activate data assets.
Our audience technology platform transforms data into addressable, privacy-compliant audiences that reach new customers, enhance marketing analytics, deepen insights and boost omnichannel campaign performance.
Eyeota is the global leader for local audience data with 1.3 billion unique profiles. Eyeota is a rapidly growing company with a strong client base, a large network of buyer integrations, a robust cloud-driven technology platform and a proven management team based across the fast-growing markets of Asia-Pacific, Europe and Australia. They specialize in audience targeting data – an integral component of programmatic buying and selling of ad inventory and the future of automated online advertising. Everyone at Eyeota shares a passion for innovation. They believe that working on the cutting edge of digital advertising is exhilarating. They are passionate about using data and technology to create smarter and faster ways to reach audiences. They have a truly global footprint, with offices in Berlin, Düsseldorf, Hamburg, London, Melbourne, Singapore, Sydney and Tokyo. They are the global leader for local audience data with 1.3 billion unique profiles in Europe, APAC and the Americas. They provide marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. Their data delivers deep audience insights to help brands understand their customers in a new way – as humans.
How it works
Eyeota Enrich empowers your brand to augment existing first-party data with qualified consumer traits and personas and solve your first-party data challenges. By overlapping Eyeota Audience Profiles with first-party data in your data management platform, we can enhance understanding, and identify new traits and characteristics of your existing customers.
Once you’ve expanded reach and scale of your targetable customer base by modeling first-party data with Eyeota Audience Profile, you can continue to engage in omnichannel environments, activating your newly enriched audiences on digital display, mobile, social and video channels to transform digital marketing campaign performance.
No matter where you obtained your data solution from and how big your brand is, you can still find it challenging to leverage the full power of your data and scale it over time.
First-party data can vary in quantity and quality. If your data technology isn’t delivering on expectations, the problem likely isn’t with your technology at all – it’s with your data and how it’s being used.
Imagine your data technology and analytics solution being a high-performance car. If you’re not putting the right fuel in it, it’s not going to deliver the experience you’re expecting. With Eyeota Enrich, we enhance your first-party data with Eyeota Audience Profiles to identify, reach and engage your current and future customers.
Eyeota empowers data owners with the flexibility and control to maximize revenue and grow visibility with brands and marketers.
Scale
Uncover the relevance and demand of your data through trading.
Control
Choose the environment you wish to activate and distribute your data.
Discoverability
Our dedicated platform, sales and marketing teams support to maximize the discovery of your audiences and build your ROI.
A Global Audience Data Asset Ideal for
Full Platform Integration
Gain access to sustainable, future-proof audience solutions with Eyeota
If your platform is seeking to integrate with a global data marketplace with solutions for audience insights, personalization and targeting, Eyeota is the ideal solution. In a world rapidly moving toward a cookieless landscape, being able to access and leverage high-quality, addressable audience data is critical for ongoing commercial viability.
Eyeota stands out in the data marketplace, integrated across verticals and spanning all categories, even in traditionally siloed industries. We partner with the world’s leading ad-buying platforms, trading desks, DSPs, DMPs, ad networks and social media platforms, enabling the seamless delivery of data solutions to brands and advertisers.
Our partners gain access to a wealth of data to better serve the needs of their customers. We create suites of audience profiles with different types of IDs that can meet demands posted by multiple verticals, consumer behaviors and campaign types. Eyeota is a true data partner, acting as a selling extension of your platform with full interoperability, tailored perfectly for your unique requirements.
Platform Partners
Eyeota is directly integrated with the leading global ad buying platforms, trading desks, DSPs, DMPs and ad networks. Our Partner Distribution Network provides our clients optimal control over their data and how their audiences are distributed and monetized.
Addressable & Globally Available Audience Data for Digital Advertising
Sustainable, future-proof data for digital consumer targeting is possible with Eyeota
If your agency is seeking audience data solutions for a rapidly approaching future without cookies, Eyeota can help.
We’ve envisioned a cookieless landscape, and know that the ability to access and implement high-quality, audience data for targeting will be critical for agencies and advertisers in the months and years ahead.
Eyeota is the leading global provider of audiences for insights, personalization and targeting, removing the barriers caused by data silos and integrating across all verticals, digital channels and categories.
We provide seamless, consistent data delivery for advertisers and agencies, regardless of geographic location, industry, platform, or network.
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