Versium REACH
Build audiences you own. You handle the marketing. We’ll handle the data. Understand who you’re targeting. See a snapshot of your audience, with easy-to-read charts, graphs and other visuals that highlight key demographic or firmographic data such as job titles, gender, age, and revenue. List insights are available for lists you already own, or for any audience built with Versium REACH. Once you know who your target audience is, we’ll help you reach them, everywhere they are online. Versium REACH layers on additional identifiers to known targets so that your marketing campaigns can find them. We’ve helped B2B marketers improve online reach of campaigns by as much as 520%. Create a target audience using persona data. With Versium REACH, you can enter firmographic data of your ideal B2B customers such as company location, size, revenue, and industry using SIC codes or industry names.
Versium is a data technology company that operates a powerful B2B2C identity graph which fuels marketing tools and services. Constantly speaking with marketers to understand their challenges, Versium continuously works to improve its products and services. Versium’s goal is to help marketers increase campaign effectiveness, generate demand and re-engage customers, while being mindful of their current platforms.
Inspired by a poorly-targeted direct email campaign, Versium’s founders made it their mission to apply the power of data science and analytics to the abundance of data that marketing agencies and enterprises have to deal with today to improve their marketing ROI.
Combining their in-depth marketing knowledge with their love of bringing new technologies to life, they founded Versium to address some of the biggest pain points in marketing and sales — figuring out who is likely to buy, and who will never buy, so sales or marketing budgets can be spent wisely.