Teavaro
Teavaro
WE HELP YOU TO TRULY CONNECT
WITH YOUR CUSTOMERS
DOUBLE YOUR DIGITAL AUDIENCE
Teavaro is a data management platform that truly connects people, brands and media owners across any media and device, helping to deliver a personalized marketing experience that drives conversion and reduces media wastage. It is designed for scale, fast setup and real-time performance, providing cost reduction, higher revenues and increased customer advocacy.
Teavaro provides a solution that addresses the challenges of personalization faced by marketers. It helps in knowing the customers through multiple touchpoints, connects the customers to the best marketing experience through multiple channels & engagement types and delivers compliant data usage based on the customers’ permissions.
Its features include true cross-domain, device and channel identity resolution, gain independence from third-party identifiers, flexible, fast integration with the marketing partners increasing the control over the data, full customer view for consistent compliance, improved audience understanding cross-device for holistic engagement from a unified profile, omnichannel engagement with creative content and more.
Challenges our customers previously faced:
Our Platform
Identity Resolution (IR)
Helps identifying customers and prospects across all touchpoints.
Customer Engagement(CE)
Provides a single customer view & activates data, segments and campaigns into all your marketing channels.
Consent
Management (CM)
Makes sure all customer
engagements are fully
compliant.
Free assessment
Book an appointment with one of our growth consultants:
- To find out how many customers and prospects you could digitally identify.
- To discover the benefits for personalisation, media efficiency and attribution
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Become an identity resolution expert!
Do you want to know everything about identity resolution? With Teavaro Academy’s free e-learning courses you will discover…
OUR FOCUS
Why are companies struggling with personalisation?
Personalising experiences is where the battles for customers will be won and lost, helping advance customer relationships and fulfilling customer expectations of a personalised experience. Although 90% of marketers see a lift from personalisation efforts and 70% of marketers see strong impact with better customer relationships, only 32% of marketers believe they are getting personalisation right. They face a number of challenges not addressed by their current marketing stacks.
THREE CORE AREAS
Teavaro’s CDP offers the solution to these personalisation challenges
Identity Resolution
Teavaro’s CDP can assist with identifying customers and prospects in digital channels…
Personalised Engagement
Teavaro’s CDP provides a single customer view & interfaces to Campaign Audience Management, Analytics (including ML)…
Privacy Compliance
Teavaro’s CDP with integrated consent management creates the possibility of privacy…
OUR MISSION
Our mission is to truly connect people, brands and media owners
We believe a true connection is built upon explicit consent and grows over time because of the unique value it provides to all parties. Those connections will be the foundation for people-based marketing at scale, tailoring content and conversations to individuals rather than to segments and providing an opportunity for two-way communication.
IDENTITY RESOLUTION ACROSS ALL DEVICES AND CHANNELS
Knowing your customer through multiple touchpoints
Marketers are facing multiple identification issues, including browser restrictions on third-party cookies and ad blockers. Identifying your customer is the first, most important step of marketing personalisation.
Teavaro’s CDP facilitates identification that overcomes the current restrictions, providing:
- Independence from third-party identifiers subject to increasing restrictions
- True cross-domain, -device and -channel identity resolution
- Proprietary first-party marketing identifiers giving data controllers full control over their data assets
- Identification analysis and dashboard to monitor identification progress
THREE CORE AREAS
Teavaro’s CDP offers the solution to these personalisation challenges
True cross-domain, device and channel identity resolution
Through proprietary identifiers, customer touchpoints and data assets are unified to a single profile that can not only provide a single customer experience across multiple devices and channels, but can effectively manage tiered accounts, at collective (e.g. household, business) and individual level.
First-party identifier matching
Gain independence from third-party identifiers subject to increasing restrictions when undertaking your marketing activities across paid and owned media. Using first-party identification, take control of an improved customer experience.
Control of your marketing integrations
Teavaro offers flexible, fast integration with your marketing partners, but increases the control over your data. Using a proprietary marketing identifier that can be updated in real-time, the data flow across the marketing stack can be controlled across all campaigns and use cases at the discretion of the data controller.
REGULATORY COMPLIANCE FOR BETTER CUSTOMER EXPERIENCES
Delivering compliant data usage based on your customers’ permissions
Permission management focussing on user experience can benefit a brand by improving consumer trust and customer relationships. Recent experience with GDPR has shown, however, that the wrong strategy can not only cause regulatory headaches, but impact brand reputation and customer loyalty.
Teavaro’s CDP uses data and integrated consent management designed with compliance in mind, offering:
- Multi-device and -domain consent management
- Full server-side solution, enabling customer vs. device view
- Data processing based on consent, legitimate interest or contractual need
- Privacy analysis and dashboard to monitor customer consent
Teavaro’s CDP offers the solution to these personalisation challenges
Lawful processing of marketing
data
Based on consent, legitimate interest and contractual needs, Teavaro facilitates all marketing use cases for customer data usage and executes these from a centralised management core.
Full customer view for consistent compliance
While customers will engage across devices and channels, they expect a consistent experience. Our server-side solution provides access to a unified profile that solves the disjointed efforts of client-side mechanisms.
Compliance monitoring for audience satisfaction
As part of Teavaro’s compliance management tools, FunnelMonitor® provides the insights into your audiences regulatory responses to improve reach and more effectively control compliance.
Teavaro’s CDP offers the solution to these personalisation challenges
Data Activation for Next Best Action
Simple activation of response & context data in both real-time and batch provides the basis for improved engagement experiences and personalised marketing.
Single Customer View
Data ingestion and attribution facilitate improved audience understanding cross-device, -domain and -channel for holistic engagement from a unified profile.
Omnichannel Engagement with Creative Content
Simple integration with ad servers, personalisation engines, any push messaging, and interactive voice and chat bots across apps, web, push and assisted channels.