Skyfii IO Connect
Skyfii IO Connect
Obtain and consolidate visitor and venue data in a single system of record.
Skyfii IO Connect is a cloud-based software platform for managing and analyzing data from various sources, including Wi-Fi, Bluetooth, and sensors. It is designed to help businesses understand customer behavior, improve customer experience, and optimize marketing efforts. Some of the features of Skyfii IO Connect include real-time data analytics, location-based marketing, customer profiling, and engagement tracking.
Simplified Visitor Data for Physical Venues
Typical data analytics software isn’t built to handle data from physical venues.
Skyfii IO Connect solves that. Now, it’s easy to access data from sources like WiFi, weather, and people counters in a single view.
As the world’s most trusted omnidata intelligence company, Skyfii helps marketing, operations and research teams measure, predict and influence customer behavior across the physical and digital world. Its enterprise-grade analytics platform is paired with the domain expertise of its in-house consultancy to help over 6,500 venues analyze over a billion data points each month. Skyfii aims to responsibly use technology to positively affect relationships between people and the places they visit.
The Skyfii IO Platform is an integrated suite of data intelligence and marketing tools, designed to help organizations improve visitor experiences by better understanding behavior. By integrating with a range of digital and physical data sources, Skyfii IO enables businesses to build a more complete view of their visitors, and reach them with personalized content across channels.
Guest WiFi – Build a robust customer database, and deliver engaging experiences through your WiFi captive portals
IO Engage – Automated, data-driven marketing suite. Deliver highly-targeted multichannel campaigns to visitors while inside your venues or out. Engage visitors through WiFi portals, SMS, Email, Mobile Apps, and more.
IO Insight – Bring data together from multiple sources to understand visitor behavior, movement, venue performance, and more.
Best For
Skyfii IO Connect features
Here are some key features of Skyfii IO Connect:
- Real-time data analytics: Skyfii IO Connect provides real-time insights into customer behavior and engagement, helping businesses understand how customers are using their space and how to optimize the customer experience.
- Location-based marketing: Skyfii IO Connect allows businesses to create location-based marketing campaigns, targeting specific customers with personalized offers and messages based on their location and behavior.
- Customer profiling: Skyfii IO Connect enables businesses to create detailed profiles of their customers, including demographics, interests, and engagement history. This information can be used to tailor marketing efforts and improve the customer experience.
- Engagement tracking: Skyfii IO Connect tracks customer engagement with various marketing campaigns, allowing businesses to measure the effectiveness of their marketing efforts and make data-driven decisions.
- Integration with other systems: Skyfii IO Connect can be integrated with other systems, such as CRM and social media platforms, to provide a more comprehensive view of customer behavior.
- Customized reporting: Skyfii IO Connect provides customizable reports and dashboards, allowing businesses to track key metrics and make data-driven decisions.
- Scalability: Skyfii IO Connect is designed to handle large volumes of data, making it suitable for businesses of all sizes.
IO Connect Data Ecosystem
Physical venues have the unique challenge of using data from both the digital and the physical world.
IO Connect was built with this in mind, as it easily digests location-based, digital, behavioral, and environmental data.
Location and Environmental Data
Consolidate data from WiFi , 2D and 3D people counters, cameras, infrared sensors, and Bluetooth LE beacons.
We support integrations with most industry standard WiFi solutions (click here to see the full list).
Marketing & Digital Platform Data
Synchronize with your CRM, marketing automation software, or email platforms.
Pull reports from advertising networks, websites, and mobile apps to get a complete picture of how digital and physical behavior are related.
Sentiment and Purchase Data
Pull data from your point-of-sale system, survey responses, sentiment analysis, and even social media.
Compare with other data sets, like Guest WiFi, to understand what signals indicate potential changes in revenue and customer behavior.
Pros:
- Real-time data analytics: Skyfii IO Connect provides real-time insights into customer behavior, allowing businesses to make data-driven decisions in real-time.
- Customized marketing campaigns: Skyfii IO Connect allows businesses to create customized marketing campaigns based on customer location and behavior, helping to increase customer engagement and loyalty.
- Integration with other systems: Skyfii IO Connect can be integrated with other systems, such as CRM and social media platforms, to provide a more comprehensive view of customer behavior.
- Customized reporting: Skyfii IO Connect provides customizable reports and dashboards, allowing businesses to track key metrics and make data-driven decisions.
- Scalability: Skyfii IO Connect is designed to handle large volumes of data, making it suitable for businesses of all sizes.
Cons:
- Cost: Skyfii IO Connect is a subscription-based platform, which may be a significant cost for some businesses.
- Data privacy concerns: Some customers may be concerned about the privacy implications of having their data tracked and analyzed by Skyfii IO Connect.
- Complexity: Skyfii IO Connect is a powerful platform with many features, which may be overwhelming for some users.
- Dependence on technology: Skyfii IO Connect relies on Wi-Fi, Bluetooth, and other technologies to gather data, which may not be available in all locations.
- Limited to certain industries: Skyfii IO Connect is primarily geared towards businesses in the retail, hospitality, and entertainment industries, and may not be as relevant for businesses in other sectors.
