Signal
Signal
Every customer engagement with your brand is a signal.
TransUnion Dives Further Into Digital Marketing With Signal Acquisition
It’s the latest in a stretch of investments from the country’s third-largest credit reporter
From online behaviors to offline customer attributes, Signal gives you the ability to structure, collect and organize your first-party data to deliver addressable marketing to your customer, while building a cross-channel, persistent customer profile as a foundation for insight and activation.
At Signal, we aim to make the intersection between brands and consumers more human by enabling true customer intelligence. Our technology empowers brands to use the first-party data they already own to more accurately understand the customer journey, personalize marketing messages and transform insight into business value. Signal leverages real-time data collection, hosts and maintains a dynamic brand identity graph and unifies profiles to enrich customer knowledge and open up new opportunities for brand engagements.
Tag Management
Signal’s technology is deeply rooted in lightweight, real-time data collection. For over 10 years, our clients have leveraged the Signal Javascript tag to execute data collection strategies that revolve around identity elements and attributes that enable the continuous creation of robust persistent customer profiles.
Onboarding & Activation
With Signal, powering efficient and effective campaigns that drive conversions is as simple as customizing your segments, mapping your data and connecting the endpoints. Improve the relevance of your customers’ experiences by using your customer data to power addressable media campaigns.
Data Services
Signal empowers brands and agencies to collect, connect and synchronize cross-channel customer data in real time, from websites, mobile devices, email, ad placements, point of sale, CRM, call center, kiosks and more, enabling smarter, more relevant omni-channel marketing experiences that improve engagement, conversion and loyalty.
Unlock the Power of Your First Party Data
Signal’s platform enables brands to use the data they already own to more accurately understand the customer journey to personalize marketing messages and transform insight into business value. Signal leverages real time data collection, hosts and maintains a dynamic brand identity graph and unifies profiles to enrich customer knowledge and open up new opportunities for brand engagements.
How It Works
Signal’s Customer Intelligence Platform instantaneously integrates your customer data from across the enterprise — building your strategic data asset from a variety of offline and online sources at a rate of 50 milliseconds from collection to connection. Your asset evolves continuously as Signal receives and processes 50 billion signals each day, aggregating data from touchpoints including CRM files, tags, APIs and SDKs, with no data loss or time wasted from unnecessary batch uploading.
Because customers move quickly across devices and channels, brands encounter a proliferation of disconnected and anonymous profiles. Leveraging a persistent identifier, Signal connects the attributes of a single customer into an individual live profile store, creating a holistic, deterministic and pure view of each customer through an identity graph.
Brands choose whether to connect their customers’ digital profiles to internal analytics tools, external data and media partners (or the combination of endpoints that fits their business needs), synchronizing profiles to activation channels to continuously recognize customers. Brands can identify and connect to individual customers on previously unknown devices, or through global activation partners to extend the reach of the identity graph.
Platform Capabilities
Tag Management
First-party data collection and integration through highly flexible and customizable tag deployed on a brand’s owned and operated websites.
Data Collection
API-enabled data collection supporting mobile SDKs and server-to-server integrations. Data onboarding to build brand identity graph.
Rules Engine
Create rules based on customer actions such as form submissions, items in cart, or visits to site, to trigger data collection and automatic audience segmentation. Unify data around a persistent customer identifier.
Data Distribution
Endpoint connectivity via integrations with social ad networks, DSPs, analytics and optimization partners. Ability to deliver raw data feed of log files back to brand.
Transparent Pricing for Every Stage of Growth
Choose the right plan for your business.
Free
Powerful essentials for
small businesses
$0 / Month
- Free access to all channels
Message limits may apply
Growth
Fundamentals to help
startups scale
Starts at $9 / Month
- Additional cost for push subscribers and volume of in-app, email, & SMS
Professional
Advanced features to
drive conversions
Starts at $99 / Month
- Additional cost for push subscribers and volume of in-app, email, & SMS
Enterprise
Ultimate control and support
for businesses
Custom
- Custom contract & additional features
Volume-based discounting available
