Sensor Tower
Sensor Tower
Actionable Intelligence
For The Digital World
Navigate the digital landscape with Sensor Tower’s next-generation, market-leading digital analytics platform
Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and performance metrics in the mobile app ecosystem. Founded in 2013, the company’s innovative mobile performance, trend insights, and ad network products offer enterprise-level data on the global app economy. From mobile-first startups to blue-chip companies and financial institutions, Sensor Tower provides quality insights and leading customer support at every step of the mobile journey. Sensor Tower serves independent and Fortune 500 customers alike, spanning the mobile games, tech, finance markets and beyond.
Sensor Tower is the leading solution for mobile marketers, app developers, and industry analysts who demand superior competitive insights into the mobile economy and are seeking to increase app downloads through app store optimization.
Sensor Tower is a mobile app analytics and market intelligence platform that provides data and insights on app downloads, revenue, usage, and advertising for the global app ecosystem. It helps app developers, publishers, and investors track the performance of their apps, as well as identify trends and opportunities in the mobile app market. Sensor Tower also provides a suite of tools for app store optimization, such as keyword research, app ranking tracking, and ASO reports.
Gain Valuable Insights On
The Greater App Economy
Store Intelligence
Identify Rising Market Trends
With highly accurate real-time global data from the App Store and Google Play, detect changes in the downloads and installs that drive the mobile app economy. Segment performance metrics by country, device, and more, and contextualize growth with Sensor Tower’s Revenue Per Download (RPD) and Average Revenue by Daily Active User (ARPDAU) views.
Usage Intelligence
Assess Critical User Engagement
Built on a cutting-edge data science model, Sensor Tower’s Usage Intelligence delivers key metrics on mobile app retention, demographics, and engagement across all markets. Analyze the growth of Daily Active Users (DAU) of any given app to measure stickiness. Then, dive deeper and break down retention by total sessions and time spent to understand the demographic characteristics of users that engage with certain apps and which users of one app may be more likely to use another.
Ad Intelligence
Optimize Ad Strategy
Analyze the top-performing trends in creatives and ad networks across all mobile categories to develop an iterative, agile paid campaign strategy. Assess traditional mobile ad networks like AdWords or AppLovin, or dive into the effectiveness of advertising on Facebook, Snapchat, TikTok and more. Sensor Tower’s IDFA-free data signals offer key insights into the best way to develop paid advertising on mobile devices.
New Product
Consumer Intelligence
Analyze True Mobile Behavior
Developed via our proprietary first-party panel, Consumer Intelligence zooms in on user behavior trends among the biggest apps in the digital world. Obtain granular, unfiltered audience data to help set critical usage benchmarks, and assess real impact and retention over critical time periods.
App Intelligence
Drive Organic Growth
Sensor Tower provides industry-leading App Store Optimization (ASO) data, and key metrics to monitor your app’s marketplace performance in real-time. Develop a customized dashboard that tracks your daily downloads, delivers regular revenue reports, alerts to changes on user sentiment, and gives insights into how your competitors are performing over time.
App Teardown
Uncover Hidden Competitor Technologies
Take a look under the hood of the market’s most successful apps and see how their developers approach mobile technology implementation. Sensor Tower detects available SDKs in an app quickly and efficiently, highlighting the presence of dozens of different SDKs. See key technological data alongside other signals like Revenue and Downloads, and deliver critical SDK information to your already-existing workflows.
Key Features
- Drive organic growth with the leading App Store Optimization platform
- Accurate download and app revenue estimates that drive strategic decisions
- App revenue estimates and more useful metrics
- Develop a winning user acquisition campaigns with mobile advertising insights
- Decipher and act on app store trends so that you can grow quickly.
- Discover hidden technology that drives successful apps
- Keep your finger on the pulse of the vast app ecosystem
- Easy to use, create and manage with a customer service team ready and waiting
- Receive email or Slack notifications when a competitor launches a new app
- With Ad Intelligence you can quickly see if a boost in the Top Charts was due to an ad spend
Pros of using Sensor Tower:
- Provides detailed, accurate data on mobile app performance, including downloads, revenue, and usage
- Offers a wide range of analytics and market intelligence tools, including app store optimization tools
- Helps app developers, publishers, and investors track the performance of their apps and identify trends and opportunities in the mobile app market
- Has a user-friendly interface and easy to navigate
- Provides data on both iOS and android platforms
Cons of using Sensor Tower:
- The platform can be expensive for small app developers and startups
- Some data may not be as accurate as claimed, and some features may not be available in certain regions
- Some features may not be accessible for free users.
- Some critics say that Sensor Tower’s data is not 100% accurate and some features are not as useful as other mobile analytics platforms.
Product Pricing
