Roku OneView (formerly Dataxu)

Gourmet Ads is fully integrated with Roku OneView DSP / Roku Advertising

Roku OneView is a Global Demand Side Platform (DSP) Headquartered in California, United States and listed on the NASDAQ as ROKU.

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Founded in 2002, Roku pioneered streaming to the TV and in 2019 acquired DataXu and one year later relaunched as Roku OneView DSP which is often referred to as the Roku Advertising Platform or Roku Ad Platform.

For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Roku OneView as their primary DSP can access our inventory via our Xandr SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.

Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via Roku OneView.

Roku OneView (formerly dataxu) – Indispensable DSP technology built for innovative companies like yours. Did you know we have twelve offices around the world and inventory access to over 3 trillion global ad impressions? Use TouchPoint™ to plan and place media buys through the world’s leading open and private advertising exchanges. We may be powered by data, but the truth is that we’re inspired by you. Your business challenges are what get us up every morning and keeps us going. Your wins are our wins. And your successes feel like our successes. We always strive to be even better, to help you and your business get even better, too. We believe that data, when analyzed, reported and applied with transparency and ingenuity, holds the power to take you and your clients further than ever before. We exist to help you use the power of data to create insights into your clients’ most important audiences, to connect with them more personally and with greater impact.

Roku, Inc. unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 TV streaming platform in the US to manage advertising — across OTT, desktop and mobile campaigns — that reaches an estimated four in five homes in the U.S.

As consumers move to TV streaming, advertisers are seeking a toolset to scale their OTT advertising. Marketers want self-serve capabilities to optimize and measure effectiveness across screens. OneView Ad Platform integrates the reach, inventory, and capabilities of Roku advertising with the identity and attribution tools of demand-side platform dataxu, which the company acquired in November 2019.

OneView Ad Platform offers:

● Better identity solutions – access more accurate TV audience data powered by Roku’s direct consumer relationships

● Deeper consumer insights – plan and measure using unique linear TV data from ACR on North America’s #1 licensed TV OS

● Proprietary audiences – activate more than 100 unique segments based on data from the No.1 TV streaming platform in the U.S. by hours streamed according to Kantar

● Instant OTT forecasting – calculate OTT ad inventory availability in seconds to buy advertising sold by both Roku and other publishers across OTT

● In-flight attribution tools – optimize reach, frequency and performance across OTT, linear TV, desktop, and mobile campaigns

● Guaranteed outcomes – guarantee demographic delivery or business outcomes such as website visits or mobile app downloads

Pros:

• Nothing I like about this software I hate being tracked by companies. It is free surveillance into our lives.

Cons:

• I dislike the fact that I am having my data tracked by this software. Please allow a user to opt out of this.

nastya