RhythmOne

Solutions that Deliver the Results You Want

RhythmOne drives real business outcomes in multiscreen advertising. Its highly-ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners – and its influencer marketing offering fosters action and awareness by connecting brands with influencers who create and distribute branded content to engaged consumers.

RhythmOne is the media division of Tremor International, traded on the London Stock Exchange (AIM: TRMR).

RhythmOne is an advertising platform that helps brands and marketing agencies distribute and display advertisements across multiple screens. It enables businesses to streamline programmatic advertising operations, manage bids and monitor consumer behavior. Features of RhythmOne include audience targeting, inventory management, content library, analytics, a self-service portal, and more. The integrated brand safety module allows managers to protect the reputation of brands and validate content in advertisements. Additionally, it allows administrators to generate custom reports, conduct fraud analysis and analyze audiences’ browsing habits, interests, demographics and purchase behavior. RhythmOne facilitates integration with Unruly, which allows publishers to directly access advertisement inventories. Pricing is available on request and support is extended via phone, email and other online measures.

Properties

AllMusic

AllMusic logo

AllMusic is an online database which provides access to information about songs, albums, musicians, bands, and musical styles alongside staff-authored news, reviews, biographies, ratings and recommendations. Initially published in book form in 1991 as the All Music Guide, the content is now freely available to the public for online reference and information as well as available via licensing for point-of-sale systems, media players, and online music stores.

Guide series

RhythmOne also produces the AllMusic guide series that includes the All Music Guide to Jazz and the All Music Guide to the Blues. Vladimir Bogdanov is the president of the series.

AllMovie

AllMovie logo

AllMovie, launched in 1994 as the All Movie Guide, provides access to information about actors, films, and filmmakers with staff-authored news, reviews, ratings, and recommendations. It offers limited information about Television productions, focused mainly on those released on DVD. Like AllMusic, this content is also available via licensing to point-of-sale systems, media players, and online stores.

AllGame

AllGame logo

AllGame, active between 1998 and 2014 as the All Game Guide, offered information and reviews about many console, handheld, arcade, and PC games released in the US. The site started in February 1998 with the goal of becoming the most comprehensive game database available. In a farewell message on their site, the staff noted that they “didn’t all know exactly what we were doing in those early days but it was an exciting time to be helping build an online game database before the Internet exploded with numerous websites dedicated to video games.”

SideReel

SideReel logo

SideReel, launched in 2007, is a TV community site which provides information about TV shows and episodes.

Celebified

Celebified offers celebrity news and interviews and started in 2012.

For Advertisers

Our data-driven Unruly platform helps advertisers better engage global audiences on brand safe, premium sites across a range of different formats and screens.​

For Publishers

Our Unruly platform enables publishers to realize the true value of their ad inventory across a range of different screens, including CTV, video and display. ​

UNRULY CTRL

Self-Service PMP Deal Capabilities

Take control over how you package, price, and sell your premium inventory with Unruly CTRL – our simple to use platform and intuitive UI.

Flexible controls to maximize revenue

Pricing: Customize pricing per deal/buyer (dynamic & fixed priced auction types available)

Deal Forecasting: Check pre-sale deal feasibility with real-time forecast of volume avails

Delivery: Apply request or impression caps and throttle delivery pacing

Visibility: Control which buyers see specific inventory

Data Activation: Align your inventory with buyer KPIs including content-level and audience-based targeting

CTV/OTT Ad Pod Monetization:Guarantee an advertiser first ad position within an ad pod via deal

TV INTELLIGENCE

Cross-Platform Activation for
Today’s Fragmented TV Landscape

TV viewership data has become the preferred currency for accurately reaching TV-viewing households, but with a growing number of disparate datasets available, it’s become a challenge to control duplication. In leveraging our TV Intelligence solution, brands are able to holistically and accurately measure their open web campaigns.

The Power of TV Intelligence for Advertisers

Available through both the Unruly SSP and the Tremor Video DSP, TV Intelligence is made up of an expansive dataset inclusive of Set-Top Box (STB) data, exclusive ACR data from VIDAA operating systems, and cross-screen panel data.

 

Key Benefits

EXTENSIVE SCALE: TV viewership data captured from a nationally representative footprint of 44MM US Households

TARGETING PRECISION: Blended TV data allows for multiple targeting options

ADVANCED CUSTOMIZATION: Near limitless audience segment customization options to align with campaign goals

ACTIONABLE INSIGHTS: Suite of fully customizable measurement solutions including cross-platform reach and frequency to validate performance

END-TO-END TECHNOLOGY STACK: Our platform supports flexible activation, efficient pricing, and greater control over media quality

DEDICATED SUPPORT TEAM: Proven experience curating, activating, and measuring TV audience targeted campaigns for brands

Activation Tactics

REACH NEW AUDIENCES: Target viewers of non-ad supported content

EXTEND REACH: Suppress audiences who have already been exposed to your campaign on linear TV

INCREASE FREQUENCY: Retarget viewers exposed to your brand ad on linear TV

COMPETITIVE CONQUESTING: Expand your audience by targeting viewers exposed to competitors’ TV ads

TENTPOLE EVENT ALIGNMENT: Reach viewers of tentpole events to drive brand association

Customized Measurement Solutions

• Campaign Performance
• TV Reach & Frequency Analysis
• Cross-Device Attribution
• Incremental Reach (CTV vs. Linear)
• Website Engagement
• Foot Traffic Attribution (TV + Digital)
• TV Tune-In Attribution

Next Day Premiere Insights

SPEARAD

Why Spearad​

Spearad is an advanced ad server and unified auction platform that not only has the holistic tools to help drive more revenue for TV broadcasters and TV content providers on CTV/OTT, but also the flexibility and control to manage how ads are shown to viewers.

Ad Decisioning Built for Advanced TV​

Holistic Ad Decisioning Across all Demand
Make real-time decisions on which ads to show based on your predetermined rules, targeting criteria, frequency capping, competitive separation, and pricing

Customizable Ad Break Management
Customize your ad breaks by determining the duration of the break, the number of ad slots within that duration, and set flexible pricing for each slot

Live Stream Tester
Troubleshoot issues with a real-time view of what your ad break will look like to ensure that your ads will run correctly

Superior Campaign Management
Manage, traffic, and track the revenue and performance of your campaigns through a consolidated Spearad and Unruly CTRL interface

Seamless Path to Direct & Programmatic Revenue​

​Advanced TV Unified Auction
Get the optimal price for your inventory from your SSP partners and/or direct demand

Unique Demand
Tap into the unique demand driven by Unruly sales channels and/or the Tremor Video DSP

Advertiser Direct
Set up and transact deals directly within the Spearad platform.

TR.LY

Tr.ly Creative Solutions That
Deliver Results

Captivate audiences through the power of video intelligence designed to deliver results. Tr.ly marries your creative assets to your media strategy to deliver compelling brand storytelling across all digital environments.

No video? No Problem

Video Creation Services

With 3 tiers of video creation services, our in-house video experts turn your existing graphic assets and turn them into video magic.

Already have a video?

Video Optimization Services

Optimize your existing video assets with industry-leading video intelligence designed to deliver performance and value to your audiences.​

Not sure what service you need?

Take our quick and easy quiz to guide you through some basic questions around your upcoming campaign. We’ll recommend the most relevant service we have to offer!

Finding your audience is only half the solution.

Tr.ly offers an industry-leading suite of services for video creation and optimization. Our all-screen solutions range from turn-key to fully-custom, and are backed by years of data and insights around digital creative best practices. Reach out now for a creative consultation.

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