Supercharge Your Sales Team.
Create, organize, and share target audience data, messaging, brand, market positioning and competitor intelligence.
You can see Top 10 Marketing and Sales Tools for Small and Medium Businesses and Top 3 Marketing and Sales Tools for Small and Medium Businesses to look into details
Marketing and sales are the most important departments of any business or organization. Every organization requires an efficient marketing team to reach the target audience. But now automated tools are available to do this work. Such tools work in collaboration with the humans to develop marketing campaigns for the targeted audience. The purpose is to increase business sales. PersonaBold is one of the best marketing & sales tool for small medium business that helps the organization to build customized user personas. It then plans the marketing strategy according to the user’s personality and preferences. It also compares the target so that marketing tactics can align with the user persona. It is a tool to ease marketing and sales of any organization.
Capabilities and Supporting Set of Features
Dashboard
As you log in the tool, a panel appears. The dash has a form to create a persona. In this form, you need to fill the name of the user, the industry where he/she works and its archetype or its personality. After loading this details, you can create user persona directly.
Personas
In personas section, you can create a complete list of personas. It has a form to fill all the details of the person. You start with the name and gender; the tool then records every detail about the persona’s likes and dislikes, its industry and job and its personality. There is an option to create a list of persona’s data, apart from that you can create a customized list as well. You can add channels where you can tag the persona.
Also, you can edit the channels depending on the persona’s response using motivations option. Records of goals, challenges, and drivers help to formulate marketing strategy suitable for the persona.
Convert Personas to Documents
You can document the user persona using the export template. This document can then be used to align market teams to the target. It has a summary of personal information, which would help in designing a suitable marketing strategy.
Comparing Personas
This option of the tool will help in the comparative study of the personas. It can help in identifying the successful alliances. Then it will help marketing team to target only those people whose persona looks profitable.
Persona Versioning
This option of the tool helps to track all the activities of the persona. You can maintain persona version using this. It has records of all the activity which allows to gain insights into the person’s personal information. This information helps in planning the strategy accordingly.
Surveys
You can survey to learn more about the people. Such reviews help in fetching user information which in turn helps in marketing and sales.
Grouping Clients
The clients having similar persona can be grouped. Then you can target the group as a whole instead of targeting an individual. This grouping will ease the work of the marketing team and will increase sales.
Give new and experienced sales team members the information and tools to close deals.
Gather
Market Intelligence
Breakthrough helps sales teams rapidly understand and monitor their prospects and gain insights into the competitive landscape.
Sales messaging that resonates needs to be precise, focused, and deliver a level of personalization that can only be done with this deep understanding.
Breakthrough provides a suite of tools including audience personas, messaging, brand, and market positioning to help you intimately understand your target market.
Define Your
Audience
Breakthrough ensures you know everything about who you sell to. Audience Personas define the motivations, pains, channels, and a wide range of other key information. Reduce sales friction by speaking directly to your prospect’s needs and wants.
Brand
Everyone in and around your agency needs access to your client’s brand assets.
Breakthrough helps you not only catalog your clients’ most important brand assets but structure them with a purpose to help keep all members of your team and theirs on the same page.
Organize everything from fonts and logos to imagery and files all in one place.
Build Your Client’s
Strategy
We’ve evolved methodologies into sleek, real-time, collaborative exercises for your clients to build your strategic plan with an all-hands-on-deck approach.
The foundation for your success is built on delivering clear, focused, purposeful, and actionable growth strategies that produce results for your clients.
Breakthrough helps align your team and clients, gain marketing traction, to deliver improved marketing results that thrill your customers.
Who Should Breakthrough
Breakthrough benefits your client’s cross-functional teams and throughout your agency.
A cross-functional strategic planning platform.
Marketing & Advertising Agencies
Wouldn’t you like to know your client’s target audience better? Marketing needs to be precise when it comes to who their client’s targets are in order for it to work. Breakthrough ensures that your agency knows everything about who their clients sell to and can tailor the marketing material and advertising campaign towards them.
Marketing Agencies use Breakthrough because they need this deep understanding of who their client’s target is in order for the marketing material they create, or advertisements they make, to resonate with the people that will buy their product.
With Breakthrough’s collaborative tools, your entire team and clients have access to real-time information about their organization at their fingertips.
Marketing Consultants
Breakthrough helps Marketing Consultants to understand their clients better and grow their strategies to improve results.
The foundation for success is having clear, focused, and actionable growth strategies that produce results for your clients.
Breakthrough’s tools will tie together everything in one place so all members of the team know who they’re targeting and what they want them to do next.
How People Use Breakthrough
Define, communicate, and collaborate across teams and partners.
Strategic Planning
Seamlessly create a strategic plan across your client’s market, brand, marketing, and sales teams.
Brand Guides
Share your client’s market strategy, messaging, identity, and more with your team and key client stakeholders to create a consistent brand.
Onboarding
Quickly and clearly understand your new clients, their audiences, and what they need to do to be successful.
The Breakthrough Story Started in 2002.
We believe that the right strategy gives teams purpose and aligns them towards common goals to achieve success.
Breakthrough is a platform developed by a leading consulting firm, Insivia. Years of working with hundreds of organizations across culture, operations, brand, sales, and customer experience led us to create a logical, exercise-based approach to strategic planning that was ripe to be built into a self-service platform.
What makes our platform powerful for organizations is our methodologies are built-in as step-by-step exercises to produce strategic outcomes. Combine that with real-time collaboration across teams to get feedback to have a constantly evolving plan.
