Perform[cb]

OUTCOME-BASED MARKETING

Only pay for real outcomes, real customers.

Recognized as the #1 CPA Network Worldwide since 2015, and an award-winning Affiliate Management Agency, Perform[cb] is a distinguished leader within the outcome-based marketing industry. Founded as Clickbooth in 2002, Perform[cb] experienced exponential organic growth allowing the company to complete a series of strategic acquisitions; each providing unique outcome-based marketing solutions for modern marketers and publisher partners.

Our “Think Bigger” vision is of a future in which all marketers are empowered to maximize the ROI of their marketing dollars by paying only for customers acquired.

Through our Outcome Engine and Affiliate Program Management services, we take an omnichannel approach to creating strategic plans tailored to meet our client’s specific marketing goals – all ensuring that they will pay only after high-quality customers or users have completed the desired outcome. We are the leaders in outcome-based marketing, operating with integrity and holding ourselves and our clients to the highest standards. We create decisive winners, “don’t let it be close”, and work relentlessly to find alignment across our teams.

As a one-stop-shop for performance-based user acquisition, Perform[cb] is the leader in mobile customer acquisition. Powered by its patented platform, PerformLEAP®, Perform[cb] provides mobile advertisers, app developers, and publishers with unmatched features such as customized dashboards, real-time reporting and tracking, and more. With the PerformLEAP Partners app, publishers have the freedom to manage traffic, adjust budgets, launch new offers, and more, from anywhere in the world. Perform[cb]’s commitment to quality and compliance is demonstrated through the use of its anti-fraud technology, PerformSHIELD™, employed by its extensive internal compliance team who is dedicated 24/7 to ensuring campaign safety. By employing various Cost-Per-Acquisition (CPA) pricing models, including Cost-Per-Install (CPI) and Cost-Per-Engagement (CPE), Perform[cb] marketers consistently yield the highest ROI throughout the mobile space. Looking to level up your mobile app’s new user acquisition strategy? Contact Perform[cb] today to consult with our team of user acquisition experts.

Industry and Community Recognition:

  • Voted Revenue + Performance Blue Book’s 2017, 2018, 2019, 2020 and 2021 #1 Performance Network Worldwide.
  • Named a Top 10 Media Partner by the AppsFlyer Performance Index
  • Branch Certified Partner (Only 23 named out of over 1,000 media partners)
  • Certified Kochava Gold Media Partner
  • Winner of Tampa Bay Business Journal’s Best Places to Work
  • Winner of Sarasota Herald-Tribune’s Best Places to Work 2021

OURCORE VALUES

We Trust & Support Our People
We Demand Excellence
in Performance
We Demand Excellence in Performance
We are All
Cultural Cofounders
We are All Cultural Cofounders

OURGUIDING PRINCIPLES

Think Bigger
Think Bigger
We challenge ourselves, our peers and our clients to Think Bigger. As industry pioneers, we are trailblazers creating industry best practices on a daily basis.
Rigid in Our Core,
Flexible in Our Approach
Rigid in Our Core, Flexible in Our Approach
Being rigid in our core (performance marketing), but flexible in our approach, allows us to innovate.
Don’t Let
it be Close
Don’t Let it be Close
Determine what it’s going to take to get the decisive win and do that.
Smash the Silo
Smash the Silo
There is no us and them within our organization or with our customers and clients. We are one, collective team, charging toward the same goal. We are stronger and unstoppable together.
Execute to Fruition
Execute to Fruition
When you execute to fruition you see a task, conversation, project or initiative all the way through. We can’t see results if we don’t see it through.
MVP: Minimum
Viable Product
MVP: Minimum Viable Product
Done is better than perfect. What is the MVP/P/A (minimum viable process/product/
action) that we can create to provide incremental improvement?
Act with Urgency
& Confidence
Act with Urgency & Confidence
Often, waiting for more information is simply delaying the necessary decision.Usually we have all the information we need to act immediately and with confidence.
Surprise &
Delight
Surprise & Delight
We have fun and do things for each other and our clients that increase well-being, deepen our connection, and show that we care.
It’s Simple,
not Easy
It’s Simple, not Easy
Often the answer is not to reinvent the wheel. Its to go back to our core values, core messaging and core focus.

Solutions

SOLUTIONS THAT DRIVE OUTCOMES

Perform[cb] has been named the #1 CPA Network Worldwide since 2015 and Perform[cb] Agency is an award-winning provider of full-funnel affiliate program management. For more than two decades we’ve been providing marketers solutions that include a breadth of services and payment models, from self-serve single campaigns to full program management and everything in between. One thing remains constant – you will not spend a dime until a new customer is driven. Unlike other advertising channels, you won’t be pouring money down the drain.

CUSTOMER & USER ACQUISITION

Perform[cb] has been named the #1 CPA Network Worldwide since 2015 by mThink’s Blue Book survey of marketers and affiliate partners. But we didn’t start there, our team of industry experts has been creating outcomes for marketers since 2002, with a highly-curated affiliate marketplace and performance-based pricing models to fit every marketers’ customer and user acquisition needs. Ready to begin driving smarter customer and user acquisition at massive scale? Reach out to our team of outcome-based marketing veterans now to start developing your custom acquisition strategy.

CUSTOMER TRACKING, TRANSPARENCY, & ACCESSIBILITY

In an industry where analytics and data can be difficult to get your hands on, Perform[cb] has prioritized marketers’ transparency and accessibility so that you always know how your ad spend is performing. Learn how Perform[cb]’s award-winning marketer UI can optimize the way you make insight-driven decisions that drive customer acquisition and higher ROI.

MULTI-VERTICAL EXPERTISE

With more than 20 years of experience in outcome-based marketing, Perform[cb] has extensive experience scaling and optimizing campaigns across the world’s leading verticals. These industries range from finance, entertainment, and e-commerce, to health and wellness, downloads and software, and lifestyle to name a few. Learn how you can leverage Perform[cb]’s expansive industry expertise now.

Performcb Services

  • Customer Acquisition
  • Patented Technology & Innovation
  • Strategic Program Launches
  • Curated Program Recruitment
  • Experienced Account Managers
  • Brand Protection & Compliance
  • Distinguished, Diverse Partnerships
  •  Vertical Expertise
  • Quality & Scale
  • Advanced Data Science & Analytics

Pricing

CPA Pricing Models