Pathmatics by Sensor Tower
Pathmatics by Sensor Tower
View spend, impressions, creatives, and much more across social, video, OTT, mobile, and display.
Pathmatics is a digital advertising intelligence company that provides data and analytics on digital ad spending and performance. Sensor Tower is a market intelligence platform for the mobile app economy, providing data and insights on mobile app downloads, revenue, usage, and advertising. It is not clear how Pathmatics and Sensor Tower are related.
Pathmatics turns the world’s marketing data into actionable insights. As media consumption rapidly shifts to digital channels, Pathmatics brings visibility into the digital advertising performance of brands, their competitors and entire industries across display, social, video, mobile, native and OTT advertising. Pathmatics is headquartered in Santa Monica, CA and was acquired by Sensor Tower in 2021.
See historical spend trends and compare advertisers
Quickly understand spend and impressions for advertisers over time. Filter by brands, categories, and devices to gain insight into channel strategies across Facebook, Instagram, YouTube, Twitter, OTT, display, mobile, and more. Compare multiple advertisers to understand share of voice and identify competitive advantages.
Sensor Tower is the leading, trusted source of enterprise-grade market intelligence and performance metrics in the digital ecosystem. The Sensor Tower platform provides innovative digital performance and usage and trend insights. Our ad network products offer enterprise-level data on the global mobile app economy and beyond. From mobile-first startups to blue-chip companies and financial institutions, Sensor Tower provides quality insights and leading customer support at every step of the mobile journey.
Reports
Sensor Tower’s Mobile Insights team leverages our highly accurate data to deliver critical reports on the latest trends in mobile. In addition to the quarterly Data Digest, which offers a top-down view of global revenue and downloads, our team regularly assembles in-depth analyses on mobile categories, regions and usage behaviors.
Press and Media
Sensor Tower data is frequently cited by top-tier trusted media institutions — including the New York Times, Bloomberg, Reuters, CNBC and more — as well as financial and academic institutions. Our team is available for inquiries related to our data and the digital economy at large.
Sensor Tower Blog
Product:
Ad Intelligence
Optimize paid campaigns with critical insight into the networks and ad creatives that are delivering a majority share of voice on mobile
App Intelligence
Build the foundation of your mobile growth with comprehensive competitive analysis & in-depth ASO tools
App Teardown
Dive deep into mobile code and identify technologies implemented by cutting-edge developers
Consumer Intelligence
Obtain actionable mobile user data derived from Sensor Tower’s trusted panel of millions of mobile users
Store Intelligence
Generate deep mobile insights with highly accurate store download & revenue data.
Usage Intelligence
Benchmark your app against global mobile usage behavior based on the world’s largest proprietary mobile app panel
Pathmatics
View spend, impressions, creatives, and much more across social, video, OTT, mobile, and display.
Analyze creative, messaging, and targeting strategies
Dive deep into ad creatives to gain insight into messaging, CTA, audience profiles, site targeting, spend, impressions, ad type, and flighting for every creative. See top sites and landing pages for each creative to understand where, when, and how your competitors are advertising. View audience insights across gender, geo, and mobile OS.
Discover top advertiser, brand, and category, and site rankings
See ranking reports for top advertisers across social, video, desktop, and mobile to understand which advertisers are spending the most, and where. Quickly identify category leaders by device and channel and view historical spend trends by vertical. View site and publisher rankings (including social channels) to unreath trends and identify new opportunities.
Pricing
Global App Revenue Climbed 15% Year-Over-Year in Q3 2021 to Nearly $34 Billion
Sensor Tower data reveals that global consumer spending hit $33.6 billion in Q3 2021.
