Orange 142

Your business is unique, and your goals are too. That is why our demand-side technology supports advertising across an array of digital and traditional channels. Real-time intelligence and data-driven strategy are combined to tailor  digital marketing to fit perfectly with your needs. We love what we do and expect to win. We know our clients do too.

Orange142 is a close team of demand generation and digital advertising experts located in Austin, TX. We execute advertising strategies across an array of digital channels including display, programmatic, mobile, native, direct, email, social, IPTV, and more. In the world’s constantly shifting and expanding digital landscape, where it’s easy for “set it and leave it” mentalities and impersonal algorithms to steer digital advertising campaigns, we strive for the personal, the collaborative, and the transparent.

Orange142 is a close team of demand generation and digital advertising experts. We are fiercely independent, full-service digital media provider with offices in Texas, Georgia, Iowa and Indiana that specializes in brand-building strategies and integrated creative campaigns that spur growth and produce results. Orange142 harnesses real-time advertising intelligence to power strategy, generate demand, and ensure ROI. With a cumulative 50+ years working in the marketing & digital industry, your Orange142 team is passionate about digital media, and we know how to prompt discovery, engage customers and inspire action

And this sets us apart

Mission: In the world’s constantly shifting and expanding digital landscape, where it’s easy for “set it and leave it” mentalities and impersonal algorithms to steer digital advertising campaigns, we strive for the personal, collaborative and transparent. And this sets us apart.

Our team is made up of savvy digital strategists, planners and buyers; expert technicians and data analysts; content specialists; social media gurus, and personable service professionals. We love what we do and expect to win. We know our clients do too.

Solutions

Engage New & Existing Customers

The customer experience from beginning to end is tailored to fit their needs. Whether through Welcome Journeys, Special Offers, Abandon Cart, or Survey Journeys, your audience is given an experience personal to them and allows us to remarket based on a customer’s tracked actions.

Complete customization is key to begin and elevate 1-to-1 relationships. Orange142 provides a streamlined integration of existing customer data along with a structured framework for acquiring new customers and building customer profiles.

What we offer.

• First party data onboarding & campaign strategy
• Website predictive engagement scoring for audience segmentation
• Subscriber management
• Automated Messaging
• Subscriber profile attribution
• Cloud Page customer entry sources
• Multiple unique journey experiences
• Deployment & management of retargeting or promotional emails
• Deployment & management Newsletters
• Customized A/B testing
• Robust monthly campaign analytics

How it Works

• Targeting the right people – We start by identifying your
  
• target audience and segmenting subscriber profile data to stimulate engagement. This allows us to reach your ideal audience with crafted personalized messaging.
• Reach & Optimize – After establishing the target audience we then reach these customers on any type of device with responsive design that allows us to optimize messaging efficiently. So, wherever a customer opens your branded email from mobile, tablet or computer, they will display exactly how they should from any device.
• Build & Deliver – With some of the best in-class, responsive email templates designed by industry professionals, we have the tools to build and deliver branded content that will engage customers along their journey.
• Impact – Dynamic messages that impact action will boost customer relationships and provide your brand with multiple touch points during a customer’s lifecycle. These 1-to-1 customer journey experiences allow us to deliver messaging how your brand wants it and provides a “tune as you go” approach, based on your goals.

Whatever it is, wherever it is shown, we have the tools, expertise, and passion to make it happen.

Better Targeting and Audience Segmentation

Segment your audience more intelligently

Use AI to analyze billions of data signals across all customer attributes and actions to develop new target audiences.

Gain insights that drive results

Analyze unlimited event-level data attributes to understand the consumer journeys that drive campaign lift.

Time perfect customer journeys

Base the cadence of the customer experience on data and know the perfect time to engage.

Using our DMP, we have the ability to consume customer data through a tracking pixel placed on the channel(s) of your choosing that allows for advanced audience segmentation by matching those user cookies with third party data. We can identify very specific demographic information such as age, gender, purchasing affinities, buyer motivations, and location in order to better understand them and in turn, personalize our interactions with them – 1:1 marketing.

For example, you could target people researching a specific product or service with display ads using creative specific to their purchasing affinity or serve relevant content to users in emails based on their segments.

Orange142 is a close team of demand generation and digital advertising experts located in Austin, TX.

Demand generation and digital advertising expertise are core to Orange142’s solutions. Based in Austin, TX, we are at the center of one of the fastest-growing technology hubs in the country.

Our demand-side technology – armed with real-time intelligence – executes data-driven advertising strategies across an array of digital channels including ConnectedTV/OTT, display, programmatic, mobile, native, direct, email, social, and more. In the world’s constantly shifting and expanding digital landscape, “set it and leave it” mentalities and algorithms are not enough to successfully steer omnichannel advertising campaigns. We have real-world real-time solutions and know-how – plus, we’re collaborative and transparent. This sets us apart.

We love what we do and expect to win. We know our clients do too.

nastya