Oracle Data Cloud
Oracle Data Cloud
Activate advertising audiences
Oracle Audiences empower you to engage your most relevant audiences, and maximize campaign efficiency, eliminate wasted spend, and achieve better business outcomes.
Oracle Data Cloud began with the drive to make advertising more effective by putting data, measurement capabilities, and powerful contextual intelligence to work. From the beginning, Oracle Data Cloud brought digital marketing into the future by leveraging the technologies of BlueKai Data Management Platform; Grapeshot, the pioneer in privacy-friendly contextual targeting and brand safety solutions; Moat, the award-winning attention measurement platform; Datalogix, which closed the loop connecting offline purchase signals to digital platforms for audience targeting and campaign measurement; AddThis, a leader in global audience segment quality, scale, and insight; and Crosswise, experts at refining omnichannel connections.
Today there is a greater focus on experiences and digital content, forcing adtech and martech to converge. To lead this convergence, Oracle brought together Oracle Data Cloud and Oracle Cloud CX into one organization: Oracle Advertising and Customer Experience (CX). With marketing and advertising together, marketers can optimize their advertising investments and create seamless, personalized customer experiences across the entire customer journey.
Understand data and the advertising environment
Protect your brand
Oracle Contextual Intelligence helps advertisers and publishers understand the underlying meaning of the environment where ads are served. This mitigates brand safety risks and identifies content that represent opportunities to make your message more impactful without relying on personal identifiers.
Insights to Plan
Oracle Data Management Platform (formerly Bluekai) unlocks data-driven, customer-first advertising possibilities for quicker acquisition of higher-value customers while achieving greater ad-spend efficiencies. Personalize online, offline, and mobile marketing campaigns with richer data sets about relevant audiences with both scale and accuracy.
Advertising measurement
Measure to make decisions
Oracle Moat is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential.
- Moat Analytics helps you verify your ads are valid, viewable, and brand safe, and provides advanced media attention metrics across platforms and devices
- Moat Reach provides deduplicated reach and frequency by audience across TV and digital to improve efficiency
- Moat Outcomes delivers ROI outcomes with turnkey campaign sales lift measurement
- Oracle Cloud Applications
- Enterprise Resource Planning (ERP)
- Financial Management
- Procurement
- Project Management
- Risk Management and Compliance
- Enterprise Performance Management
- Supply Chain & Manufacturing (SCM)
- Supply Chain Planning
- Inventory Management
- Manufacturing
- Maintenance
- More SCM applications
- Customer Experience (CX)
- Advertising
- Marketing
- Sales
- Service
- Content Management
- Human Capital Management (HCM)
- Human Resources
- Talent Management
- More HCM applications
- All Cloud Applications
- NetSuite
- Enterprise Resource Planning (ERP)
Pros
- The Oracle Data Cloud is collecting a lot of great technology companies that should be the back bone of online marketing. The compensation is generally good.
- Every group/division can be different in how they treat their employees, but I’d say overall there is very good atmosphere of trust and fairness.
Cons
- The management is failing upward. They are constantly putting “leaders” in charge of products they don’t understand. The ODC does not understand enterprise relationships so they seem to miss the mark on how to engage clients. The people in charge of strategy for core products don’t actually know the product, the industry and how clients see it. It is embarrassing. There is no formal review process so no one is evaluated on their performance. The people who move up do based on who they know and clearly not on what they know.
- They don’t try to make the workplace anything special (maybe a pool table and arcade game are cliche or gimmicky?).
Cloud pricing examples
- Compute
2 CORES (4 VCPU) AND 32 GB RAM
$0.0980/hour
2. Storage
6000 IOPS
$4.25/month
$1.275/hour
$0.0085 per GB/hour
