Oracle Customer Data Management Cloud
Oracle Customer Data Management Cloud
One of the big benefits of CDM is the single customer view it provides. Data from multiple business functions (such as Sales, Marketing and Service) and interconnected applications is presented and maintained in the same “hub” view. This gives administrators and data stewards an accurate and complete view of a customer.
Oracle Customer Data Management gives sales, service, and marketing professionals a single view of each customer, compiled and unified from multiple data sources and verified for accuracy and timeliness. It sets sellers up for success with customer records they can trust, leading to enhanced customer interactions.
Oracle Customer Data Management (CDM) provides CX Cloud customers with processes that help maintain the “golden master” record and a single source of truth from multiple sources. CDM delivers a solid foundation of accurate and relevant customer data that every modern business strives for. This blog explores the key functionality of Oracle CDM and the features that can support businesses to maintain a healthy database, but with a particular focus on helping, sales and marketing users make better decisions.
As well as tools to keep data clean for front and back-office teams, we’ll explore the benefits of a customer data “hub” view and how common data processing events like merging can be tailored to individual business requirements.
“Keep it clean”
Oracle CDM has a number of tools to facilitate entering good quality data. The out-of-the-box integration with Oracle Data-as-a-Service (DaaS) allows users to create Accounts using a smart data “type-ahead” search into the vast set of customer records from the commercial data provider Dun & Bradstreet. This not only creates an Account rich with Dun & Bradstreet’s extensive data sets, but allows users to create a high-quality account record in a matter of seconds.
Explore Customer Data Management (CDM)
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Data quality
Establish a quality data foundation
Give your sales, marketing, and service teams what they really need—consistent, accurate, and relevant customer data at their fingertips. Clean, match, deduplicate, and consolidate data across your entire business for optimal data access and quality.
Customer data hub
Improve operational efficiencies across finance, sales, marketing, and customer service teams, using a single, consistent, and accurate customer profile.
Identify duplicate data
Easily discover duplicate records as they enter your systems and match duplicate records that already reside within your systems.
Duplicate resolution
Resolve duplicate records with confidence and retain the strongest customer records collected by your organization.
User-friendly interface
Give your data stewards complete control of your data with a user-friendly UI built for their needs and your business requirements.
Back-office integration
Leverage a single, complete, and accurate customer master record across your business through a simple ERP integration.
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Data enrichment
CRM data enrichment
Enrich, enhance, and update customer records with AI-sourced, second- and third-party data to ensure the accuracy and completeness of address and customer profile elements.
Account and contact enrichment
Complete your customer profile with the most up-to-date demographic and firmographic attributes, corporate hierarchies, and relationship data sourced by Dun & Bradstreet.
Account intelligence
Arm your sales teams with up-to-date information and insights on prospects and customers. Enrich CRM customer records with firmographic data points and 68 types of real-time, AI-sourced company signals using Oracle DataFox Data Management. Easily monitor news and key milestones on prospects and improve the relevance and personalization of your sales teams’ outreach efforts.
Address, email, and phone verification
Validate customer address, email, and phone data in real time. Autofill address data from trusted sources and experts.
Smart data
Find what you need faster and prevent dirty data from entering your systems. Save time and increase accuracy with autofill profile and address elements and typeahead search.
Data cleansing
Give your sales and customer service teams the most accurate data possible when they need it most.
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Data-powered business
Power your business with AI-driven data
Increase revenue, improve operational efficiencies, and provide uniformity throughout the entire customer lifecycle with the cleanest and most complete customer data.
AI-powered data
Surface business insights you can trust. Clean and complete data helps you gain the insights and outcomes you need to compete.
Data for sales teams
Empower your sales teams with better customer data. Provide sales operations with accurate location data for territory management, give your sales managers curated data to grow total addressable markets, and enable sellers with precise data to understand and prioritize their prospects.
Data for marketing teams
Enhance marketing campaigns with enriched segmentation powered by real-time demographic and firmographic data and real-time account data signals.
Data for customer service teams
Make every customer service touchpoint matter and provide a delightful customer service experience with accurate, real-time customer data.
Key benefits—customer data management
01. Strengthen your source of truth
Provide a single, consistent, and accurate customer profile across your CRM and back-office systems to better understand your customer’s needs and how they align with your business goals.
02. Enrich data and keep it clean
Reach more prospects with enriched customer data from real-time, third-party data sources. Enhance your view of prospects by including Dun & Bradstreet data, AI-sourced company data, and data signals from Oracle DataFox Data Management.
03. Increase your business agility
Continuously clean, dedupe, and merge rogue data with AI-fueled tools, giving you the power to verify and improve your data in real time.
Cloud pricing examples
2 CORES (4 VCPU) AND 32 GB RAM
$0.0980/hour
6000 IOPS
$4.25/month
$1.275/hour
$0.0085 per GB/hour
