Oracle BlueKai Data Management Platform
Oracle BlueKai Data Management Platform
Unify and activate your data to execute campaigns across digital advertising channels. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Optimize spend across programmatic advertising through open web and social channels.
Oracle BlueKai is a cloud-based platform that assists small to large size enterprises with data management. Key features include consumer segmentation, campaign analysis and customer targeting. Marketers can use Oracle BlueKai’s audience builder tool to analyze data across devices, drive mobile first email campaigns, map the consumer purchase path and keep a track of conversions. With the ID graph feature, users can unite disparate consumer data and target audiences across devices. It provides campaign results by correlating the effect of online campaigns on offline sales and reporting buyer summaries. Additional features include data integration, data export, access management and custom reports.
Oracle BlueKai allows managers to use data to drive personalized, contextual advertising that engages and wins relevant audiences. The software supports cross-platform data sharing allowing users to combine data from multiple external sources, improving decision-making. Additionally, it provides customization tools that assist admins in classifying and organizing data into target user segments, enhancing content management. Managers can use the software to monitor data processing using automated report functionalities to help diagnose and fix problems. Inventory management tools help users gain insight into warehouse activities, promoting efficient stock control. It helps businesses achieve programmatic ad spending across various channels.
Features
Unify advertising data
Bring in all the data you need
Assemble data from many different sources and make it useable.
- Ingest first-party online (across desktop and mobile) and offline data.
- Classify and organize data into targetable user segments.
- Use Oracle Data Marketplace to increase your audience reach.
- Enhance your data with second- and/or third-party datasets.
- Monitor data ingest with reports that help diagnose and troubleshoot issues.
- Show how many times user profiles are found and classified correctly.
- Show how inventory is trending over time.
Build effective audiences
Determine the right customers to target
Expand your audience and reach the appropriate groups of consumers
- Take advantage of look-alike modeling to grow prospecting audiences.
- Use taxonomy permission tools for second-party data sharing.
- Identify categories that are highly correlated to a defined audience with audience discovery reports.
- Discover new audiences or expand your target audience during campaign planning to improve campaign performance.
Connect across devices
Create effective cross-device campaigns
Conduct personalized marketing at the individual level with a consistent message across devices.
- Expand your audience by using Oracle ID Graph to bring in third-party data across different marketing channels and devices.
- Use a private ID graph to extend your reach and leverage your ID linkages for cross-device customer targeting.
- Reach your customers/prospects across the open web and social channels that they spend time on by activating the cross-device extension.
Analyze audiences
Use analytics to refine your audience
Continuously refine your target audience to ensure it’s based on up-to-date information.
- Get actionable audience insights across all events represented in your data with audience analytics reports.
- Use precampaign analytics to understand audience composition before running an impression.
- Use post-campaign analysis to verify that you served the right audience.
- Reduce waste and drive a better buying experience by keeping recent converters out of your campaigns with audience suppression reports.
Activate digital campaigns
Reach out with precision and personalization
Deliver your message so that it has the greatest impact.
- More than 200 integrations across the ecosystem are preloaded in the platform.
- Data-informed activation enables you to create a personalized experience across martech and adtech channels.
- Delivery reports help you monitor campaign delivery so you can diagnose and troubleshoot issues and verify that user profiles are being reached as expected.
Oracle Data Management Platform key benefits
Get a full view of customers
Identify customer activity
Is there a future for third-party audiences without cookies
Unify your data
Use Oracle ID Graph to have a single view of each customer
How to use a data management platform to build a powerful custom data strategy
Roll out ad campaigns set up for success
Use data to drive your advertising decisions
Why marketers should rely on data instead of their gut
Bluekai Benefits
The main benefits of Bluekai are simplified data activation and management, reliable marketing support tools, and efficient customer management. The software helps users understand their audience and efficiently segment them to enhance marketing efforts that target the right audience. It also enables you to acquire insights on which of your marketing campaigns perform well. Apart from that, it can reveal wasted impressions and figure out which devices drive the most conversions and sales.
The software’s Data Management Platform (DMP) can centrally manage the information of your customers and audience effectively in the cloud to help you execute more customized marketing efforts throughout different channels and give better outcomes and higher return on investment (ROI).
The tool additionally runs the world’s biggest third-party data marketplace to augment accounts’ proprietary data with significant data found on more than 700 million profiles. As an Oracle company, Bluekai is said to be the world’s first ever complete enterprise data activation platform for intelligent marketing. Bluekai has been at the front line of the information-driven marketing since 2008 when it launched the first data trade and afterward branched out to build the first DMP for advertisers.
Pros
- The accessibility of data any time from anywhere in the world
- One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.
Cons
- When traveling need to have a roaming connection as the password security will be verified to the phone number
- Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.
Pricing Plans
Bluekai pricing is available in the following plans:
