Neustar PlatformOne
Neustar PlatformOne
Precision Marketing for a Personalized Customer Experience
PlatformOne is an integrated marketing platform that powers every step of your marketing processes with Neustar’s authoritative identity, giving you a single, accurate view of your customers and prospects. With Neustar’s identity, PlatformOne allows you to closely connect with your customers at every interaction they have with your brand and deliver real results.
Neustar helps to solve important marketing challenges: a complex marketing ecosystem, rapid consumer changes and the tsunami of data engulfing marketers today. Our centralized solution, PlatformOne, gives you a complete, real-time portrait of your customer based on accurate data, enabling a personalized dialogue across all
marketing channels.
PlatformOne links your customer interactions with authoritative datasets so you can identify, verify, and segment your customers in real-time. It combines this with real-time cross-channel, cross device media intelligence leveraging state-of-the-art predictive analytics. And, finally, it leverages a single identity to easily activate insights so you can
personalize the message to your customer across both your inbound and outbound marketing efforts.
Marketing Solutions
We help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better.
Secure Trust Across Channels and Deliver Seamless Experiences for Consumers
Spend less time interrogating customers and more time delighting them. Reduce fraud losses 20% by separating legitimate interactions from potential fraud.
If you don’t know whom you can trust in remote interactions, you risk frustrating loyal customers while losing millions of dollars to fraud. Identify and authenticate who is on the other end of every interaction accurately and seamlessly. Understand if a device or interaction is at high risk for common fraud tactics.
Trusted Call Solutions
Meet regulations and implement standards like STIR/SHAKEN to put an end to robocalls, authenticate communications, ensure legitimate calls get through – and protect your brand.
Contact Center Solutions
Improve the efficiency and effectiveness of outbound communications with customers. Increase right-party contact rates and enhance customer engagement through comprehensive identity and predictive insights.
Carrier Provisioning Solutions
Provide the high-quality connectivity customer’s desire – faster and more efficiently. Reduce errors, lower operating expenses and speed quote-to-cash timelines for greater profitability.
Business Listings
Protect and manage your identity so customers get the most up-to-date information about your business no matter where, when, or how they search.
Global Numbering Insights
Ensure messages and voice calls reach the right customers on the right device, anywhere in the world, minimizing the chances of important information notbeing received.
One platform does it all.
Know your customer – Customer Intelligence:
• Our trusted, privacy-by-design mandate ensures real-time and authoritative data.
• Quickly and easily identify, verify and segment customers.
• Tie this data to real-world activities for a single view of your customer.
Reach customers efficiently – Media Intelligence:
• Real-time and predictive media insights, bridging offline data with the online
world.
• Measure performance across all media and audience data and digital campaigns in a
single view.
• Optimize across your media mix to deliver increased reach and new sales.
Unquantified Benefits
In addition to the benefits quantified thus far, Forrester’s interview with the customer organization highlighted additional benefits that it was unable to quantify. The customer had not been tracking some existing probable benefits and was just beginning to realize improvement in other areas. These unquantified benefits include:
- Improved lifetime value of customers. The organization is just beginning to trace the lifetime value of customers back to their initial activity as anonymous visitors. Executives in the organization believe that marketing to lifestyles attracts more customers and increases their overall lifetime value through larger purchases and more frequent return purchases, but the data to substantiate this conclusion is still being analyzed.
- Saved marketing costs from deduplication. A benefit of using PlatformOne is the ability to deduplicate unique user profiles that originate from disparate sources (e.g., email address versus phone number). The interviewed organization has not yet used the deduplication capabilities of PlatformOne, however, because the the organization’s deduplication process resides with a business unit separate from the one that Forrester interviewed.
Pros
- Cross-channel measurement of media and audience in real time.
- Close the loop between the offline and online worlds leveraging authoritative data assets to inform inbound and outbound marketing efforts.
- Attribute every sale across your sales funnel, from first touch to last touch (call center, to online engagement to website).
