Metamarkets Druid
Metamarkets Druid
Druid and Spark Together – Mixing Analytics Workflows
One method of looking at the human thought process is that we have different brain workflows for different analytics and data processing needs. At Metamarkets we have the same thing […]
Druid is a column-oriented, open-source, distributed data store written in Java. Druid is designed to quickly ingest massive quantities of event data, and provide low-latency queries on top of the data. The name Druid comes from the shapeshifting Druid class in many role-playing games, to reflect that the architecture of the system can shift to solve different types of data problems.
Druid is commonly used in business intelligence-OLAP applications to analyze high volumes of real-time and historical data. Druid is used in production by technology companies such as Alibaba, Airbnb, Cisco, eBay, Lyft, Netflix, PayPal, Pinterest, Reddit, Twitter, Walmart, Wikimedia Foundation and Yahoo
Druid’s key features are:
- Distributed architecture. Swappable read-only data segments using an MVCC swapping protocol. Per-segment replication relieves load on hot segments. Supports both in-memory and memory-mapped versions.
- Real-time ingestion. Real-time ingestion coupled with broker servers to query across real-time and historical data. Automated migration of real-time to historical as it ages.
- Column-oriented for speed. Data is laid out in columns so that scans are limited to specific data being searched. Compression decreases overall data footprint.
- Fast filtering. Bitmap indices with CONCISE compression.
- Operational simplicity. Fault tolerant due to replication. Supports rolling deployments and restarts. Allows simple scale up and scale down – just add or remove nodes.
No Maintenance, All the Benefits
Real‐Time Data Stream
Gain insights into events immediately after they occur. Unify access for your real-time and historical data at any time.
Lightning Fast Queries
Our processing and storage engines provide sub-second data aggregation and the ability to query billions of rows of data. It is designed for multi-tenancy and to support real-time data navigation.
Petabyte Scale
Our clusters have scaled to petabytes of data that store trillions of events, ingesting millions of events every second. You benefit from our scale, efficiency and speed of thousands of clusters.
Secure By Design
With strict SSL encryption, secure storage environments, and a variety of other security layers your data remains safe and secure. All your data is backed up with at least one copy at any given time.
SOLUTIONS
Provide Direct Access To Your Inventory
Help your buyers understand your inventory landscape without having to send an email or jump on a call. With real-time access to your available inventory, more spend can be committed to your exchange on a consistent basis by eliminating manual bottlenecks.
Increase The Discovery Of New Opportunities
Make it easy for your buyers to understand when new inventory is added and available for purchase. By exposing new inventory to your buyers instantly, your exchange and publishing partners benefit from immediate increases in yield.
Enable Campaign Optimization
Provide a clear understanding of key inventory performance metrics so your buyers can identify opportunities to increase spend on their campaigns when impressions are highest and inventory is best priced.
Identify New Opportunities
Deliver more effective plans to your customers with a real time, panoramic view of the overall bid landscape that makes it easier to find new opportunities for both your buyers and publishers.
Optimize Floors And Blocks
Know the opportunity cost of every transaction with a live view of the bid landscape. Understand floor prices of key campaigns in real time to help your publishers win more bids.
Improve Campaign Performance
Monitor buys as they happen to immediately capture new opportunities. Guide buyers on bidding optimization strategies to compete for inventory.
Maximize Yield And Fill
Reveal trends in bid behavior across apps, sites, formats, devices, and user attributes to optimize for specific campaign targets and key customer revenue goals.
Enable Smarter Bidding
Often times your buyers are bidding below the competition. We help your buyers increase bid and win rates with a real-time look at precisely what impressions they’re winning or losing, and why.
Deliver Deal Transparency
Give your buyers granular insights into their campaign performance so they can identify opportunities for guaranteed revenue deals while also making sure current deals are running as forecasted.
Empower Error Analysis
Help your buyers ensure their bidders are performing as expected on certain inventory and that they are not being blocked, timing out or seeing errors, or incurring significant spend leakage.
Increase Bid Traffic
Show your buyers which audience segments they are winning the most business with so they can quickly increase bid volume and spend for similar audiences at similar bid prices.
