MediaMath TerminalOne Marketing OS™
MediaMath TerminalOne Marketing OS™
Built for this moment, and the next.
Future-Proofed Platform
Discover the leading independent Demand-Side Advertising Platform
Intelligent Ad Tech
Leverage our advanced, flexible tech stack that’s built to suit your needs.
Tech never stops, and we don’t either! MediaMath is an intelligent ad tech platform, we offer unrivalled advertising performance across all media channels.
Our DSP is modular and customizable, so you can work in a way that works for you.
MediaMath TerminalOne Marketing OS is an advertising solution, developed specifically to assist brands and agencies in taking control of their marketing and operations to provide efficient and successful multichannel campaigns. With data-driven audience targeting, MediaMath’s CTV advertising solution allows marketers to establish a 1:1 interaction with their consumers across all devices. With MediaMath, you can connect with customers using cross-device identifiers depending on permission along with preparing for the future of identity by activating and scaling data with flexible identity graphs. To ensure supply chain trust and transparency, 100% of MediaMath’s inventory fulfils SOURCE standards. To extract the best out of platform capabilities, campaigns, and functions, users can collaborate with consultative specialists. With capabilities like in-line, and bulk editing, troubleshooting, and Dynamic Budget Allocation, you can easily and directly handle all areas of a digital advertising campaign. With powerful, versatile tools, you can report, shop, debug, and activate media agreements that broadcasters, publishers, and websites provide for digital advertising campaigns. Additionally, you can run your advertising across several channels at once with MediaMath.
Fully Omnichannel
CTV, DOOH, Video, Display, Audio. We can deliver your advertising across all screens with full reporting and attribution.
Leading Data Partnerships
We work closely with the leading data partners including IBM, Oracle, Double Verify and Lotame to give you access to best-in-class targeting with or without cookies. Or use MediaMath Audiences, our very own high-performing audience solution.
Bid-Level Transparency
When we say we’re transparent we mean it. We deliver bid-level data as standard. You see exactly where every cent of your ad dollars goes and have full control of optimizing and troubleshooting your spend.
Future-Proofed Identity Management
Get ready for a cookieless future. Use our flexible identity core to transact directly on a variety of common ID systems, including RampID, UID2.0, Merkle, ID5, Parrable and LiveIntent.
Discover our platform capabilities
MediaMath is the demand-side platform that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by our Brain algorithm which accurately predicts performance and optimal price for your bids, the digital advertising platform offers:
Campaign Management
Simply and directly control all aspects of a digital advertising campaign with features such as Dynamic Budget Allocation, troubleshooting, in-line and bulk editing.
Media Management
Shop, activate, troubleshoot and report on the media deals that websites, publishers and broadcasters offer for digital advertising campaigns with powerful, flexible tools.
Creative Management
Use our robust creative tools to easily and quickly upload ad assets to run across the web with our proprietary ad server or use an ad server of your choice.
Targeting
Choose different targeting do drive a variety of goals/KPIs: audience, contextual, 1st party data, site list, location, day part, technology and video/audio targeting.
Identity Management
Use our flexible identity core to transact directly on the leading common ID systems, including IDL, Merkle, ID5, Parrable and LiveIntent.
Consumer Segmentation
Drive scale and performance with our lookalike and modeled audiences that extend your 1st party data.
MediaMath Audiences
Reach the most relevant, highest-value customers at scale to achieve targeting objectives with optimal results.
Brand Safety
Get always-on protection with the industry’s strongest brand, privacy and fraud controls.
Global Scale
Over a dozen locations, hundreds of partners, thousands of advertisers and an algo that analyzes billions of impressions.
Intelligence
Optimize your bidding decisions with our proprietary Brain machine learning algorithm, or bring your own algorithm to meet specific business needs.
Reporting & Measurement
Test, target and measure at scale with our proprietary Lift Measurement solution and third-party attribution integrations.
APIs
Build custom solutions with expert help or use APIs to develop atop your core technology foundation.
MediaMath TerminalOne Marketing OS™ Features Show All Features
Demand Side Platform (DSP) Features
- Brand Safety and Fraud Protection
- Creative Management
- AI Optimization
- Retargeting
- Contextual Targeting
- Private Marketplace
- Real-time Bidding
- Omnichannel Campaign Management
- Reporting
- Budget Management
- Audience Targeting