MAX by AppLovin
MAX by AppLovin
Grow your apps. Accelerate your business.
Our solutions are built to expand your audience and your revenue.
Take your monetization to the next level
Maximize revenue, reduce costs, and save time with MAX
Increase ad revenue
Earn more for your ad inventory with an integrated 360º approach
AppLovin’s leading mobile marketing and monetization platform provides app developers with a powerful, full-stack solution to solve their mission-critical functions like user acquisition, monetization and measurement. We are headquartered in Palo Alto, California, with several offices globally.
AppLovin is a global technology platform that provides developers the most powerful, integrated set of solutions to grow their businesses. It enables developers of all sizes to market, monetize, analyze and publish their apps. It was founded in 2011 and headquartered in Palo Alto, California.
AppLovin is a mobile advertising and analytics company that provides tools and services to help developers grow their mobile app businesses. Their platform allows developers to acquire new users, monetize their apps through in-app advertising, and measure the performance of their apps. AppLovin also offers a range of services such as user engagement and retargeting, and provides tools such as A/B testing and real-time reporting.
AppLovin is a marketing platform that provides developers with a powerful set of solutions to grow their mobile apps. It enables developers to market, monetize, analyze, and publish their apps.
It focuses on growing the mobile app ecosystem by enabling the success of mobile app developers. It provides advanced tools for mobile app developers to grow their businesses by automating and optimizing the marketing and monetization of their apps. Its first-party content includes more than 200+ popular, engaging apps and its technology brings that content to millions of users around the world.
It connects with users who engage, leverages an interface for visibility into performance and ways to optimize it, maximize the value, and give every impression the opportunity for maximum earning potential. An integrated suite of products to boost mobile apps include growth with AppDiscovery, monetize with Max, drive results with SparkLabs, and measure with Adjust.
BUILT FOR DEVELOPERS
Fuel your mobile growth with our industry-leading solutions
Our end-to-end software optimizes monetization, empowers data-driven marketing decisions, and uses machine learning technology to ensure profitable UA. All while helping you deliver personalized experiences to your users on a global scale.
Monetize
Unleash your app’s ad revenue potential
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Attract
Drive marketing results with top-performing creatives
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Grow
Scale app growth with smart user acquisition
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Measure
Optimize performance with powerful, unified analytics
PRODUCTS TO HELP YOU GROW
Reach and keep
your ideal users
Smart user acquisition that hits your goals
TARGETING
Acquire the right users at massive scale
Our proprietary machine learning engine grows apps profitably by continually adjusting campaign settings based on the likelihood of users engaging.
Find the right users
Capture high-value users with increased efficiency. Our machine learning engine maps data from 13+ billion installs to your target user profile.
Hit your target ROI
Set your goals and target ROAS; our algorithms adjust cost and campaign specifics to achieve your UA objectives.
Scale globally
Scale across the largest supply of in-app inventory. Our reach extends across users in 130+ countries.
ADVANCED CAMPAIGNS
Define success – then achieve it
Find users that help achieve the KPIs that matter most to your business – whether a ROAS goal, level completion benchmark, custom retention target or something else. AppDiscovery offers the largest number of advanced campaigns. Optimize for:
- IAP ROAS
- Ad ROAS*
- Total ROAS*
- Event optimized
- Cost per purchase
AUTOMATION
Put our automation to work
AppDiscovery’s advanced campaigns continually improve with new data so you achieve increasingly lower costs, better users, and higher revenue. Choose a campaign type, set your goals, and let our automation, machine learning, and team of growth experts handle the rest.
REPORTING
Act on performance analytics
Monitor the success of your campaigns based on the down-funnel metrics that are most important to you. AppDiscovery provides dashboard visualizations, reports, and APIs so that you can transform your data into highly valuable insights.
Performance Metrics
- Cost by purchaser, event, impression, and more
- ROAS for custom retention periods
- Metrics for your targeted engagement
Take your monetization to the next level
Maximize revenue, reduce costs, and save time with MAX
AD FORMATS
Expand your revenue opportunities
Leverage all major ad formats for more ways to drive in-app ad revenue, as well as innovative ad placements like app open and lock screen ads.
- Native
- Interstitial
- Rewarded
- Playable
- Rich Media
- MREC
- Banner
- Display
360° GROWTH
Scale your ad revenue with more active users
MAX makes it easy to reinvest your revenues and learned insights into user acquisition with AppLovin’s growth engine, AppDiscovery, to unlock self-perpetuating growth.
The AppLovin exchange (ALX) is the leading mobile in-app RTB exchange, connecting buyers to 60,000+ mobile apps on 1.5 billion+ mobile devices globally
Marketers, agencies, and ATDs can access this massive supply through the 150+ DSPs that work with ALX. Inventory is bought on a per-impression basis in an auction environment.
ALX supports all major ad formats
Video
Captivate users with traditional full-screen, high-quality video or get creative with native and rewarded video.
Rewarded Video
Increase engagement by allowing users to watch video ads in exchange for in-app rewards.
Playable
Drive more qualified users with interactive playable ads, allowing them to preview your app.
Native
Match the look and feel of the app’s native experience to boost engagement with native interstitial and native video.
Rich Media
Extend the rich, interactive functionality of your ads with MRAID.
Display
Expand your range of options with static and rich media ads of all sizes, including banner and interstitial.
Maximize your opportunity from the app ecosystem
Discover new ways to build your revenue while connecting your customers with apps they’ll love.
Our unmatched creative expertise fuels the right solution for you.
We Are Results-Driven
Sure beautiful art matters, it’s what we think about all day. But we’ve been in this business long enough to know the data will tell us what really works. Our high-quality, high-performing ads exceed industry standards.
We Move Fast and Deliver High Quality
Speed is our middle name. We’ve built a platform and a team that can keep up with the fast pace that this industry demands while still delivering high-quality ads that showcase your brand in creative and engaging ways.
Maximize your mobile marketing
Adjust offers leading attribution, fraud prevention, and marketing automation solutions.
Attribution
Uncover where users are coming from and understand their entire journey so you can efficiently drive sustainable growth.
Analytics
Understand your users and their intent so you can make better decisions and optimize your campaigns.
Fraud Prevention
Stop ad fraud with a comprehensive solution so you can focus on what matters most to your business.
CTV Measurement
Transform CTV into a performance channel with Adjust’s CTV AdVision and determine the exact impact of your campaigns with our custom assist analysis.
Automate
Scale your mobile marketing by creating rules, design custom reports, and view all your data across your apps in real time.
Audience Builder
Define your audience, leverage retargeting, create dynamic segments, and upload lists to your partners with one click.
WHY CHOOSE ARRAY?
Partner with the industry leader in driving app usage to maximize your revenue
Unmatched marketplace scale
Generate high payouts by leveraging AppLovin’s MAX—a massive source of supply with projected ad spend of $15B on MAX by 2023.
Drive ongoing engagement
Create better experiences every time users reach for their device, from driving app discovery to helping customers clean up unused apps.
Valuable app recommendations
Deliver new, relevant content for end users to increase performance and boost revenues, powered by AppLovin’s ML engine.
Unparalleled reach
Leverage our unmatched access to 140k+ apps and take advantage of $2B+ that we spend on ads in our network.
