Lifesight

Supercharge your marketing with actionable customer intelligence

Insights Led Platform
For Customer Centric Brands

Lifesight is a leading customer intelligence platform that helps brands and enterprises leverage identity resolution and data enrichment to empower their customer data strategies. Our industry-leading solution enables brands and enterprises to transform their customer data into actionable insights that help drive business decisions, optimize marketing spend, and improve customer experiences. We are a team of consumer data specialists managing over 2B+ consumer profiles and operating in 25 market

Best For

Marketing, Sales, Product, Analytics and Business teams who want to make the most out of their customer data to optimize marketing spend, make better business decisions and improve customer experience

Audiences

  • Pre-built audiences
  • Customized audiences
  • Data enriched audiences
See Audiences In Action
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Measurements

  • Largest footfall measurements panel
  • POI Polygon based Store Visit Algorithm
  • Prove campaign effectiveness
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Out Of Home

  • Dynamic screen/billboard database
  • Customized audience
  • Quantify Impact
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Onboarding

  • Resolve customer identities
  • Enrich customer profiles with 800+ attributes
  • Reach customers on programmatic channels
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Transform your marketing results using omnichannel customer insights

Ad Targeting

Deliver highly personalized content and ads at a granular, person level with online or offline messaging based on their physical location, to  drive higher engagement and provide better consumer experiences.

Consumer Segmentation

Group your target audience based on their shared behavior, interests, demographics.

Data Enrichment

Enhance your 1st party information with online and real-world user attributes enabling deeper, more comprehensive customer insights.

Competitor Conquesting

Learn about your competitor’s consumers – demographics, interests, behaviors, and more. Use location and footfall data to determine the advertisement that will win them over.

Media Planning

Identify and select the best OOH sites to run their campaigns based on the audience personas found regularly in the viewable vicinity of the site.

Ad Effectiveness

Quantify whether your ad dollars are delivering results. Optimize your media spend and measure the impact of your digital campaigns on online and offline conversions.

Consumer Insights

Deliver highly personalized content and ads at a granular, person level with online or offline messaging based on their physical location, to  drive higher engagement and provide better consumer experiences.

Sales Forecasting

Analyze consumer behavior of customers who visit your store to predict sales and monitor performance of investments.

Likes

There are too many opportunities to learn and develop your career with future perspectives. Collaborative environment. Ideal situation for both the Rookie and experts to give an edge to their skills.

Dislikes

There should be R&R rounds. It will eventually motivate individual to give best of them!