Kritter Software Technology Kritter’s ad trading stack enables organizations to run their own campaigns, manage publisher inventory, and integrate demand and supply partners of all kinds. Our highly customizable, white-label, on-premise software platforms are deployed on-location (on our partners’ servers) to help our partners completely in-house their programmatic advertising in as little as 2 weeks, versus white-label solutions from other companies that host the software on their own servers (SaaS).

Organizations can also use Kritter’s Data Management Platform with the Ad Trading Stack to harness first-party and third-party data and tailor, improve and re-define the content experience across the internet.

The ready-to-go ad trading stack that can be used as an ad server, demand-sided platform (DSP), supply-side platform (SSP) and an ad-exchange.

The all-in-one ad-server, ad-exchange, SSP and DSP. Use country, city, lat-long, IP range and other location parameters. Run your campaigns efficiently by setting the days and hours during which they should run. Find your users on websites or mobile applications, or both. Re-target users that already expressed interest in your brands. Target the right user pool whenever user information is provided by the publisher or the exchange. The brand, model, and OS of users devices can help you locate your ideal user pool. Utilize industry-standard user interest categories to locate your next customer. Define your own ad categories to classify and target your users. Choose from static, animated, expandable, interactive, and interstitial banner ad formats. Customize ads to your app wall, content wall, content stream, and newsfeed. Layer ads in-stream using VAST tags or upload video ads directly. Maximize revenue using in-banner video..

AD TRADING STACK:

– Onboard various kinds of demand and supply players in the digital advertising industry. Demand players can include direct advertisers, API advertisers and DSPs, and compatible supply partners consist of direct publishers, API publishers, SSPs and ad exchanges.

– Aggregate ad space supply from publishers and match it with the right demand.

– Manage trade with multiple demand and supply partners through a single interface.

– Manage bids for ads using our machine learning algorithm, even at the domain level

– Manage advertising space inventory, offer impressions to as many potential buyers as possible, and maximize revenue through automated sales of online media space.

– Deliver the right advertisements to most conversion-likely consumers all from a central ad server using real-time bidding.

– Enable targeting, tracking and reporting of impressions.

DATA MANAGEMENT PLATFORM:

– Store, manage and sell all kinds of first-party data, as well as purchase and store third-party data from multiple sources, all through a single interface.

– House data about user activity and tie user data together from multiple sources

– Create campaign and audience segments and use these with the ATS for targeting and optimizing future media buys.

– Understand user information and patterns to monetize accordingly.