Insticator
Insticator
Utilize and activate first-party data to increase the engagement and ad revenue for your website.
76% of publishers don’t have a way to collect and utilize first party data. Partner with us to identify, engage and monetize more effectively!
Monetization tools for publishers. Insticator offers a new way to increase ad revenue and boost engagement by serving your audience more of the content they love. Grow your community and bottom line at the same time. With 24/7 human moderation, impactful ads, and engaging features that will keep your audience on your site, Insticator Commenting is built with both you and your audience in mind. Programmatic advertising enhanced with personalized engagement. Our innovative engagement unit offers free custom content to keep users engaged and on-site longer. Our trivia and poll questions are updated weekly to keep them relevant to your users, as a result, providing you with valuable audience insights. High quality programmatic ad solutions that will drive engagement and revenue. We help publishers increase ad revenue with a variety of ad sizes and engagement tools. In addition, our brand safety and ad blocker defense controls allow for high-quality ad inventory.
Content Engagement Unit
Increase Time on Site While Driving Revenue
Increase Display and Video Ad Revenue with Interactive Content
Read Your Readers’ Minds with Polls
- Poll questions provide direct insight into the perspectives and interests of your audience. Assess user sentiment, or what types of content they prefer to engage with to create a bond between your readers and your brand.
Content Engagement and Ad Revenue Analytics
- Monitor revenue and content engagement in a single place with our Analytics Dashboard. Would you prefer to receive customized scheduled reports in your inbox? We have you covered with our Report Builder feature.
Gauge Audience Knowledge with Trivia
- Create custom Trivia questions and test your readers’ knowledge. The perfect complement for passionate niche readers, fact lovers, and savvy fanbases.
Feature Your Site’s Bests with Spotlights
- Increase Pages per Visit and Time on Site by selecting any article or site section to feature in the Spotlight. Boost your content’s visibility with a fully customizable card within our Content Engagement Unit.
Email Sign Up
- Cement your relationship with your readers by inviting them to opt-in to receive regular updates and information – at the right time. Customize the Email Sign-Up card to match your brand identity for a fully native experience. Manage your subscriber data easily through our user-friendly Publisher Portal or via seamless integrations with MailChimp and Upland Postup.
Commenting
Turn Comments into Community with Insticator Commenting
Increase the Engagement of Your Visitors
Get your visitors spending more time on your site while gathering trends of their interests with Insticator’s Commenting, Article Sentiment, and Trending Now products.
Seamless Cross-Screen Integration
- Our clean, user-friendly interface is designed to deliver a consistent, premium experience across screens of all shapes and sizes.
AI + Human Moderation
- Would you trust a bot to weed out the bots and bad apples? Our experienced team of human moderators provides around-the-clock service, helping Publishers create and maintain a positive, 100% brand safe user experience.
Reputation Points
- Encourage positive user interaction and increased engagement with Reputation Points.
Customizable Configuration
- Our powerful, industry-leading technology ensures a stable, engaging experience no matter what settings you choose.
Generate More Revenue
- With our ad-supported model, Publishers can generate unique incremental revenue from a historically under-monetized area on their sites through easy-to-implement video and display ads.
Full Ad Management
Earn more with audience data-enriched ad serving – all the smarts, none of the hassle
Level Up Your Ad Inventory with Full Ad Management
Our innovative full ad management platform brings you display ads, video, engagement and audience data all in one easy solution.
Effective Ad Formats across Mobile, Desktop and Video
- Get effective ad formats across mobile, desktop and video
- Benefit from 100% managed service for display, instream, outstream, video and native
Reporting That Gives You All of the Details. Controls That Allow You to Stay in Charge
Optimized Ad Delivery for Improved Viewability
- We monitor Core Web Vitals to ensure optimal performance
- We prevent ad serving to bots, crawling devices, and emulators to help your inventory stay attractive to advertisers
- We help you retain control over your UX: No false clicks, content shifts or ad stacking that annoys users
- We optimize ad delivery across every device to ensure high viewability and improved CPMs
Maintenance Free. Hassle Free
- We manage ads.txt & app-ads.txt for accuracy
- We validate the supply to give buyers confidence in your ad space
- We enrich your audience with our data to increase its value to advertisers
Gain Access to Integrations with Multiple Identity Providers
- An enriched bidstream with identity signals to support ad personalization in a cookieless environment
- Maximize yield from retargeted ads
- A nonintrusive integration requiring no coding on your side
Built for Speed and Performance
- Simplified server-to-server integration with leading SSPs, DSPs and agencies’ direct sales
- A minimum of ad calls to ensure optimal speed and uncompromising page load performance for your sites and apps
Supply Side Platform
Maximize Your Audience’s Potential
The Insticator Supply Side Platform
Insticator’s Supply Side Platform utilizes 1st party data collected from Insticator’s engagement products which allows us to drive higher bids from the DSPs and Advertisers we work with by supplying them a more targeted audience.
Effective Ad Formats across Mobile, Desktop and Video
- Insticator has collected over 100 million hashed email addresses that creates better targeting and higher CPMs for the publishers we partner with
- The supply-side platform (SSP) allows publishers to offer ad space in an effective and scalable way.
- Blazing-fast server-to-server calls means reduced latency for page loading
- Quick and easy to implement setup using the integration guide listed on prebid.org
- Post-cookie proof monetization via Insticator’s integrations with the top identity providers
- Direct access to unique demand beyond the open auction
- Fully GDPR & CCPA Compliant
Video Solution
Feel the Power of Video at Your Fingertips
Publishers Can Earn Up to 4x More Revenue When They Run Video Ads from Insticator
Custom Content Your Audience Will Love
- Our Content Team understands your audience and allows Publishers to serve vertical-specific video content next to quality inventory.
Plug-and-Play Solutions
- Our Account Management Team can quickly help you set up your video ads with a single line of code.
Slider Video Unit
- The Slider Video Unit (desktop and mobile) remains anchored to the bottom right of the page, driving higher viewability and RPM.
Floating Video Unit
- Highly viewable video ad unit that appears in-content and repositions to the lower right corner of the page when readers scroll the page. Available for desktop and mobile and fully customizable.
Static Video Unit
- Upgrade to this lightweight video player backed by Insticator’s world class Ad Ops and support teams. Did we mention we cover all serving, hosting, and content fees?
