Ignite Knowledge Marketing

Knowledge Marketing

Turn Your Data into Functional Insights that Drive Marketing, Content and SalesIgnite Knowledge Marketing Solutions powerful data management platform unifies your siloed
data assets so you can zero in on your most relevant audience and connect more efficiently. This
unified data becomes the foundation for increased engagement and greater profitability.

Knowledge Marketing provides a complete solution set to help take your B2B marketing to the next level, including:

• Effectively manage your audience and subscribers with Unified Audience Database, a single database to centralize all audience data and enable insights and intelligence
• Manage and send high volumes of personalized email, optimized for business audiences and deliverability
• Grow and maintain your subscribers through our Form Designer tools
• Specialized services are available to manage your subscriber updates and support

WHY IGNITE KNOWLEDGE MARKETING SOLUTIONS?

Audiences expect highly relevant and personalized content, yet companies continue to send an onslaught of batch and blast emails. This lack of insight is causing list fatigue, lost sales, lower audience engagement, and higher operational costs. A unified audience database allows you to deliver the right content at the right time to the right target.
Harness Your Data
Data is your most powerful weapon. Knowledge Marketing helps you analyze and monetize your siloed data, so you can harness that power to work for your business.
Boost Digital Performance
Our innovative, customizable digital solutions use the power of analytics to help you design more effective communications. We consolidate all of the tools a publisher needs into one comprehensive platform.
Manage Your Community
Our audience and customer management services allow you to grow and engage users with one consolidated platform.
Get audience management support or a completely outsourced SaaS solution.

FEATURES

The Knowledge Marketing integrated marketing automation and customer data
platform drives marketing ROI by helping you manage and grow your audience
to maximize engagement.

Manage Your Audience

Get a full suite of technologically advanced tools and services that allow you to
create solutions that cater to the ever-evolving needs of today’s innovative
publishing and media companies.

Unify Audience Data
Combine demographic, behavioral and contextual data into a unified database
that drives revenue and organizational value. Unify audience data through data
enhancement, internal lead identification, and client lead identification, and
reveal new opportunities as you compare records in your database to outside
lists.

Easily Recognize Your Users
Generate cookies to collect web behavioral data and build distinct user profiles.
Group users into communication segments, get insights into shopping paths,
and capitalize on the significant footprint of customer interests and behaviors.

Deliver Relevant, Real-Time Messages
Segment, target, and engage your audience. Deliver targeted, high-quality
content and generate increased revenues. Audience intelligence helps you
maximize every email marketing campaign.

Customize Forms & Landing Pages
Forms and landing pages are the nuts and bolts behind your digital presence.
Access a range of tools with conditional branching logic intelligence to gather
and maximize your real-time dataset.

Improve Your Marketing Automation
Our powerful platform helps you get more qualified leads, increases lead
nurturing & sales revenue and boosts the production of your marketing team.
Visual outlines and validation testing ensure automation campaigns run
smoothly, letting you edit and pause anytime.

KNOWLEDGE MARKETING SOLUTIONS

Unified Audience Database
Knowledge Marketing provides a single view of all audience/subscriber information, removing the silos and data disconnects, to give you a holistic view of your customer

Email Marketing
Segmenting, targeting and engaging your audience members to generate increased revenues is no longer a challenge. By effectively using our audience intelligence to deliver targeted, high-quality content our product can help you maximize every email marketing campaign.

Audience Management
This robust circulation interface allows users the ability to manage their circulation files, right at their very own fingertips.

The Pros of Dynamic Keyword Insertion

• It can save you a ton of time.

If you handle an e-commerce business, then DKI can be your new best friend. Imagine how draining it must be to sell hundreds of SKUs and being forced to run ad groups for each and every one of them.

Taxing? Terribly. Necessary? Thankfully, not anymore.

For example, you might run an online accessory store. You sell accessories made out of bronze, silver, gold, ivory, wood—you name it. Instead of having to run a separate ad group for each, you can rely on DKI to do it for you.

• It leads to highly relevant, hyper-targeted results.

Everyone loves the feeling of having something custom made for them. There’s no difference when it comes to digital marketing. Users are immediately drawn to headlines that match exactly what they’re searching for. So when they see that perfect match (care of DKI), chances are they’re going to click it. More ad clicks with minimal effort on your part? It’s a win-win situation.

• It can get you a higher Quality Score.

Because you have these extremely personalized and super specific results, Google should grant you a higher quality score. If you play your cards right, DKI can nab you a higher ad position at a lower cost.

• It has the potential to exceed Google’s headline character limit.

You have that perfectly worded headline. It’s catchy, captivating, and clever. You’re so excited to run the ad, but oh no – you’ve typed one character too many. What now?

However, as you wildly go through a couple of ads on Google, you start to notice a major injustice – some ads exceed the character count! How is this possible? These ads are probably using DKI.

It isn’t a guarantee, but it seems that Google is more lenient with DKI ads when it comes to character limits. So, if you’re the type of advertiser that always seems to miss the cut by just one or two characters, then perhaps DKI will be more forgiving.

But of course, all great things have their downsides. And unfortunately, DKI is one of them. Your DKI ads can turn out looking unprofessional, nonsensical, and downright cringe-worthy if you don’t plan them out properly. Here are a couple boo-boos you can make when DKI isn’t carried out tactically.

The Cons of Dynamic Keyword Insertion

• You’re more prone to committing capitalization and grammatical errors.

Since you’re using a one-size-fits-all formula here, it’s imperative that you make sure that one size really fits all. Before running your DKI ad, make sure that all the keywords fit in smoothly with the default text. It has to make sense. Otherwise, your ad will end up looking carelessly made, driving away potential customers.

• You can fall prey to trademark issues.

The last thing you want happening to you is investing on a DKI ad only to find that it was pulled out due to trademark violations. If you’re bidding on your competitor’s keywords, then DKI is probably not the best fit for you. I repeat, you may end up bombing your DKI ad if you entangle it with competing brands. If you’re insistent on bidding on competing brands, then we suggest creating an entirely different ad group to avoid any illegalities.

• You’re discouraged from using broad match keywords—it defeats the purpose of using DKI.

The beauty of DKI is that it makes the user feel that the ad was perfectly tailored to fit his needs. If you’re planning on using broad match keywords, then there’s little chance of reaping the benefits of DKI.

Broad match modifiers can be an advantageous digital strategy because it gives the advertiser access to a larger audience. It allows misspellings and synonyms to trigger your ad. For instance, a user might search pistacio instead of pistachio – that’s okay, broad match can still pick it up and prompt your ad to appear.

It’s a nifty keyword match type, but it most likely won’t mix well with DKI. If you combine the two keyword options, you run the risk of releasing poorly constructed, illogical ads.

• Your long-tail keywords probably won’t fit.

Long-tail keywords can be very successful because they appeal to people who are looking for something highly specific. But if you bid on long-tail keywords in combination with DKI, then it’s likely that it won’t fit the character limit. This will just cue Google Ads to display your substitute text. This isn’t a catastrophe, but it might make you wonder why you’re using DKI in the first place.

nastya