iGaming Audience Platform
iGaming Audience Platform
Smart and effective
Programmatic advertising
iGaming Audience Platform (DMP + DSP + Ad Server) is a full-service display, video and mobile advertising trading station from which media buyers can plan, purchase and track advertising in real-time. By utilizing big data and machine learning models we can seamlessly move data in real-time to the DSP for proper targeting and campaign execution. Delta Big Data facilitate the unique reporting capability of our Ad Server as clients for the first time can validate that they have reached their target groups within the campaign. Delta Projects Audience Station (DMP) let’s you identify and take control over your target audience. Properly identifying and segmenting your audience will increase the effect of your advertising. The Audience Station will tell you who you should target and when! Look at your iGaming customers behaviour, the spending trends, purchase intent, product popularity, audience performance, and more!
Collect, admin, analyse and act on your audience data. iGaming Audience Platform helps you to better understand your audience behaviour so you can become more effective in your advertising and communication, whether you want to grow your business with new or existing customers. This is the platform where you collect and administer website data, CRM and third-party data. You can create detailed audience segments and target groups based on all the data in the platform. Expand these groups with twin profiles and act on the segments by buying ad impressions. Use the platform yourself or let our dedicated team take care of everything.
Solutions
We don’t believe in
one-size-fits-all.
When working together, we make sure to find the solution most suitable for your needs – whether you’re an experienced ad tech-wiz or just getting started with programmatic buying. Either way, we’ll sort you out with the right tools and make sure your message reaches those who truly care.
Customer insights
• In-depth analysis based on actual browser behavior
• Identify your target group based on more than 300 million profiles
We work with solid data, based on more than 300 million profiles. Each profile can then be individually targeted based on more than 300 data points, taking into account things like device, interest, age and gender.
This means that your message can be placed right in front of the exact person who should be seeing it, not just somewhere where the right person might eventually come along. These parameters are reconfigured more than 50 000 times a month, making sure that your targeting remains on point and exact. Our system can even help you identify which profiles are simply browsing for information and which ones are about to make a purchase, helping you fine-tune your budget even further.
Planning
• Complete grounds for decision-making
• Brand-safe environments
• Pre-negotiated deals
The insights are analyzed and presented to you in an easy-to-comprehend report, allowing you to interpret and base your decisions on all available data. Which target groups warrant a broader reach? Which groups have the greatest conversion rates? A number of setups can be relevant for your campaign, such as targeting specific profiles, retargeting your visitors or creating custom target groups.
Next, it’s time to look at which environments are suitable for your message – our brand-safe site pools or a tailored site list. In order to find the most relevant inventory for each campaign, we’ve established local media deals in every one of our markets. Furthermore, you can easily integrate your pre-negotiated media deals into our Private Marketplaces (PMP’s).
Execution
- Continuous, built-in optimization
- Real-time statistics
- Programmatic buying at its’ best
The campaign is then executed based on the parameters defined in the planning phase. As your campaign is running, our system is continuously fine-tuning it based on data gathered in real-time. There are several measures you can take to ensure that your campaign runs according to plan. You can start and stop the campaign, A/B test different banners, optimize towards higher viewability and experiment with different formats.
Also, you can allocate budgets at any time during the campaign, making sure that your budget is being used in the best possible way. Gone are the days where your budget faded away on some irrelevant site. And the best part is that our system has built-in automatic optimizers to help you keep track of all this and stay focused on the big picture.
Reporting
• Basis for future campaign strategies
• Customized dashboards
After your campaign is completed, a thorough report will be available to you through the platform. This will allow you to evaluate the results of the campaign, and compare them to the goals defined in the planning stage.
Our standard reports offer a comprehensive analysis of most aspects of your campaign – such as how far into the target group your budget managed to reach, or whether or not a different inventory selection could have been more effective – but you can also create your own customized dashboards. The campaign report is a great foundation for future campaign strategies.
What do you like best?
- The fact that anyone, and I mean anyone, could develop a casino game easily.Review collected by and hosted on G2.com.
- iGaming Audience Platform helped to give us a better look at what our customers’ needs are and how we can better gauge their tastes. The prices were fair enough to the point also!
What do you dislike?
- It was difficult to navigate considering I am a novice at thisReview collected by and hosted on G2.com.
- I believe we all things, iGaming Audience Platform just needs more time itself in the oven to grow as a company and to put out a better product rather it be strategically planning for growth or more range of resources.
