EX.CO
The publisher-first video platform
EX.CO is a website-experiences platform, changing the way companies communicate with their audiences on their digital properties.
Your entire video strategy in one place
Video to delight users and boost revenue. The entire EX.CO publisher suite to fuel your success.
Beautiful video experiences
Use existing video and article content to generate stunning video experiences
on every page, designed to excite users and grow yield.
Level up your monetization capabilities
Full video stack — from content generation to ad serving and monetization. Our proprietary ad server and algorithms maximize yield and delivery for a publisher’s direct and programmatic demand, in real-time.
Demand management as it should be. Transparent.
We put you in the driver’s seat. Manage your own demand sources alongside ours, and optimize your yield with full control and transparency.
Top performing mobile experiences
Lightning fast video experiences for any screen — optimized for viewability and an engaging user experience.
Features
EX.CO is a website personalization platform that offers a variety of features to help users create personalized experiences for their website visitors. Some of the main features include:
- Segmentation: Allows users to segment their website visitors based on demographics, behavior, location, and other criteria.
- Personalized Content: Allows users to deliver personalized content and offers to website visitors based on their behavior, interests, and demographics.
- A/B Testing: Allows users to test different versions of their website and see which one performs better.
- Real-time Analytics: Provides real-time data on website visitor behavior, conversion rates, and other metrics.
- Recommendations: Allows users to deliver personalized product and content recommendations to website visitors.
- Integrations: EX.CO platform can integrate with other tools and platform, such as e-commerce platforms, CRM, marketing automation, and analytics tools.
- Campaigns: Allows users to create targeted campaigns to specific segments of visitors.
- Visual Editor: Allows users to create and edit personalized content and offers with a drag-and-drop visual editor.
These are some of the main features offered by EX.CO, but the platform may have additional features as well.
Pros:
- Increased engagement: Personalization can increase the engagement of website visitors, leading to higher conversion rates and revenue.
- Better user experience: Personalization can provide a better user experience for website visitors, making them more likely to return.
- Real-time data: EX.CO provides real-time data on website visitor behavior, conversion rates, and other metrics, allowing users to make informed decisions about their website.
- A/B testing: Allows users to test different versions of their website and see which one performs better, allowing for optimization of website.
- Campaigns: Allows users to create targeted campaigns to specific segments of visitors.
Cons:
- Set-up and implementation: Implementing a personalization platform like EX.CO can be time-consuming and require technical expertise.
- Data privacy concerns: Personalization requires collecting data on website visitors, which can raise concerns about data privacy.
- Cost: EX.CO is a paid platform and its cost may not be affordable for some small and medium business.
- Dependence on data: Personalization relies on collecting and analyzing data on website visitors, so if data is not accurate, the personalization will not be effective.
- Limited customization: EX.CO is a platform and it may not be able to fulfill specific personalization requirement of the website.
It’s important to weigh the pros and cons of using a platform like EX.CO based on your specific needs and goals before making a decision.
Unlock your website’s potential
Launch the first experience on your site in less than 10 minutes
Launch dynamic personalized experiences on your website. No designer or developer needed.
- All platform features
- 1 domain
- Targeting
- Data capture
- 100s of pre-built templates
Launch dynamic personalized website experiences for every stage of the funnel, including powerful conversion tools and data features.
- All platform features
- 1 domain
- Targeting
- Data capture
- Conversion tools
- Email support
Take your digital customer experience to the next level by leveraging the full EX.CO experience platform.
- All platform features
- 1 domain
- Targeting
- Data capture
- Conversion tools
- Email support
Transform your website funnel with dynamic personalized experiences, including enterprise-level support.
- All platform features
- Unlimited domains
- Targeting
- Data collection
- Conversion tools
- Dedicated account team
