DMPManager
DMPManager
Data Management Platform
dJAX DMP Manager is a innovative technology platform that provides valuable insights about audience by collecting audience data from every interaction, organize and activate big data set.Creates rich customer profile with the granular behavioural data and bridges the right data across channels to power right time engagement by improving the customer experience and marketing performance. dJAX DMP Manager’s key features are collecting the precise data from mobile and web sources. Supports integrating the 2nd and 3rd Party data with Hadoop based BI and AI delivers a scalable, manageable, cost effective data. dJAX DMP Manager provides the best solution for Advertiser, Publisher, Agencies and Data Trading.
By using dJAX DMP Manager, Marketers, Publishers and Agencies can focus on improving customer experience across channels and turn user data into valuable business insights for better and higher ROI. Our DMP Manager offers customizable solutions helping businesses in the AdTech industry with data-driven marketing and advertising. It also offers the MarTech industry an edge over data-driven personalization to accomplish their goals with ease.
With dJAX DMP Manager’s DMP, Marketers, Publishers and Agencies can rightly focus on improving the Customer experience across channels to turn out user data into valuable business insights and higher ROI. dJAX DMP offers a fully customizable solution which helps the Adtech and Martech to improve and achieve their Goals.
How dJAX DMP Manager benefits your digital marketing strategy?
The dJAX DMP Manager platform makes it easy to manage all customer data and build custom segments dedicated to your upcoming campaigns. Segregate your customers based on specific products, markets or attributes and deliver tailored adverts.
Centralized Data
Customer data warehouses which easily collect information and bring to light insight information about your visitors’ interests, purchase intentions and demography.
Advanced Segment Management
By knowing customers purchase intent, market, age, gender or interests you can deliver personalized ads that are more effective than traditional ads bringing you closer to success.
Audience Insight
By knowing the customer purchase intent, market, age, gender or interests and deliver them personalized ads that are more effective than traditional ads that you are really close to success.
No Data Leakage
Data is exchanged in secure and transparent ways through encryption. This ensures the information cannot be used by a third party without your consent.
Globally Privacy Compliant
Use appropriate technical and organizational security measures to protect personal data against unauthorized processing and accidental disclosure, access or alteration within GDPR compliance.
Real-Time Identity Resolution
Within the mobile web environment, we persistently identify all increases in overall match rates and values of a client’s cross-device graph.
Features
Audience segmentation
Deliver high impact creatives to the right audience with DMP Manager’s advanced audience segmentation, the best option for delivering effective ads to the digital audience across all channels and devices. Perfect segmentation to deliver perfect creatives that can push audience towards conversion.
- Advance segments based on latest trend; demographics, media usage, behavioural pattern, geographical location, psychographic.
- Our advanced segmentation has proven to enhance audience engagement and revenue by adapting ingenious approach.
- Forecast your media spend by obtaining exact audience count during the segmentation; this enables you to effectively handle your fund.
- Highly-relevant segments helps to reach audiences with the right message at different stages of the purchase.
Tag management
Implement changes, effectively manage campaigns, and modify events from a single panel that can without any hassle. Deploy custom events with minimum technical expertise in the most advanced way possible. Efficient and easy to use interface offers simple procedures for implementing and managing tags on various digital properties.
- A Centralized platform where the tag manager serves as a container by placing one snippet of code on a website from where the tags can be managed within a simple UI.
- Organise, manage and control customer data along with marketing technology across various platforms.
- Control tag deployment through intuitive web interface and there is no need for any codes.
- Add, remove and edit any tag with utmost simplicity.
Content personalisation
Improve user engagement on your site by a huge margin; deliver personalized content through your website according to individual user visiting your website. This will increase audience engagement and provide an impactful experience for the user. Data based audience preference will increase your operational efficiency in every aspect and will definitely improve your revenue.
- Deliver personalized content to every user who visits the site based on their behavioural and browsing pattern.
- Improve user interaction in your site and maximize conversion through effective personalization.
- Accurate data to perfectly personalize the page according to the user visiting at any given moment.
- Data obtained from DMPmanager enables you to deliver perfect personalized content in the UI without any implications.
Media integration
Share the perfectly segmented audience data to Adtech and Martech systems through DMP Manager. Seamless media integration can be done with Adtech systems such as Demand side platforms (DSP), supply side platforms (SSP), Revive Adserver, programmatic adserver and with affiliates, also it can be integrated with Martech systems such as email marketing and social media marketing platforms like Mautic Platform to serve targeted ads and reach the right audience in the right time.
- Share your data with utmost security to any of your partners, Adtech and Martech, data will be delivered without any hindrance.
- Plug and serve highly targeted ads to your pre-defined target audiences across the web.
- DMP Manager will assist your agency partner in buying effective media by sharing vital data seamlessly.
- Integrate data with any of your partner for delivering effective campaigns to the right audience.
Marketing analytics
A well designed tool is mandatory to understand imperative audience data delivered by DMP Manager. Know in depth about the trend prevailing in the market to launch perfect that can increase the reach and awareness by a large scale.
- Single dashboard where you can measure and compare marketing performance for specific audiences across digital channels (including display, video, search, etc.)
- The need for manually-aggregated spreadsheets and reports is not required anymore.
- Easy to use dashboard for marketers, clearly see campaign performance and optimize media spend based on your findings.
- A single dashboard to know all about your campaign performance and with options to make real time adjustments.
Identity Management
DMP Manager’s Identity management solution improves customer experience drastically through relevance and personalization across all channels. Knowing audience behavioural pattern and identifying them across various devices and building the complete identity with the cumulative customer interactions will only build a singular view of your customer.
- Identity management increases the audience group by building a smarter segmentation.
- An imperative feature for marketers, this can enable them to find the right audience across all the devices thus maximizing their media buys and reducing ad wastage.
Advantages and disadvantages of a DMP
While DMPs are useful for many online marketing campaigns, there are some downsides to this type of software. Changing technologies and attitudes often make certain software obsolete, so it’s important to think about all the pros and cons of a DMP before you use it for your marketing team. To help you decide, consider the following advantages and disadvantages of using a DMP:
Advantages
Here are some advantages of using a DMP to market your products and services:
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Easy access to data: Since DMPs compile different forms of data in one place, it’s easy for marketers to access all of their information when they want it. Marketers can access first-party, second-party and third-party data from various sources to compare results and look for inaccuracies. These comparisons make it easier to find trends and patterns in the data.
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Deeper audience understanding: Comparing data and finding trends can help marketers learn more about the audiences they’re targeting. Knowing the online behavior of potential and returning customers allows marketers to deepen their understanding of what those customers want from businesses, products and advertisements. This may help marketers create more successful ads.
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Discovering new audience segments: Another benefit of using a DMP is discovering new audience segments through third-party data. Third-party data may provide more insight into specific group identifiers, like household income, that narrow the target audience for a product and change how customers shop online. Marketers can then create new audience segments with this data.
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Targeting customers effectively: Data from a DMP gives marketers more information about how their campaigns perform online. With this information, they can better determine which ads are successful and which ads need to be changed to generate sales. Analyzing the detailed data from a DMP can help marketers target their audience more successfully to generate sales.
Disadvantages
Some disadvantages of using a DMP include:
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Using cookies to track behavior: Cookies are files that contain small pieces of data about customers and their behavior. DMPs get third-party data from cookies. Although some companies are moving away from cookies because of privacy concerns, many websites offer customers the option to disable cookie tracking or choose which information a website can track. While this data may be less specific, it can still generate useful reports when combined with first-party data.
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Complex to learn: One reason to avoid a DMP is its complexity. There are many sources of data and sections of information on this platform, so teaching it to your entire marketing team may be challenging. In addition, with changing technologies, DMPs may add extra features that users have to learn to use or could become obsolete altogether. However, learning how to use a DMP can better prepare your team for using other data collection software in the future.
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Possibility for skewed results: Analytics results depend on the data provided, and a DMP may not always have quality data. If third parties collect or label their data incorrectly, customer behavior results can become inaccurate. This affects how marketers create audience segments and campaigns and can lower the chance that you’ll convert ads to sales. A simple way to fix this is to compare third-party data against other sources to check for inaccuracies.
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Needs information source: The final disadvantage of DMPs is that they need an information source to function. A DMP can’t collect data on its own, so you have to combine it with other technologies that can take data from websites and put it into a DMP. This makes the collection process less efficient and creates more work for your team. It’s a useful feature, however, for organizing your first-party data with third-party data that a program wouldn’t usually collect at the same time.
dJAX DMP Manager Pricing
