Datonics is a digital data pioneer and one of the first companies to collect and distribute data to programmatic DSPs over a dozen years ago. Our data solutions enrich CRMs, helping advertisers unlock the full potential of their first party data.
Datonics
Datonics
MARKETERS
DATA, SOURCING & METHODOLOGY
Web Browsing Data
Datonics was one of the first companies to help publishers monetize their audiences off their websites more than a dozen years ago. Today, we receive web visitor signals from tens of thousands of publisher sites, allowing us to collect the online keyword interactions on these publisher pages (shopping sites, product review sites, search comparison engines, vertical content sites, etc) and classify the users into relevant segments on a non-modeled and one to one basis.
PROGRAMMATIC AUDIENCES
Datonics was among the first data companies to start powering programmatic platforms with interest and intent data during the nascent stages of real time bidding. Today, we carry a robust offering of data types on 500M+ cookies, 450M+ MAIDs, 300M+ hashed emails and 100M+ IP addresses in the US and Canada.
CTV AUDIENCES
Datonics datasets are linked to IP addresses for 110M households in North America. As IP addresses are constantly changing, thus causing inaccurate targeting as well as frequency capping challenges, Datonics utilizes proprietary technology tested daily against deterministic datasets at averages of 95% accuracy to dynamically identify the most recent IP address. Each household is set with a unique identifier allowing advertisers to confidently target a stable audience.
Datonics CTV Integrations
In addition to enabling our data in standard DSPs with CTV targeting, Datonics data is integrated with CTV focused platforms such as TruAudience, Simpli.fi, Madhive, Atedra and Xandr’s CTV data marketplace.
SOCIAL AUDIENCES
The arrival of iOS14 and the deprecation of the IDFA leads to compromised targeting and attribution, meaning your visitor activity outside of Facebook will no longer be attributed to your Facebook iOS mobile campaigns. The ability for marketers to access data and target a relevant audience is critical in staying competitive in this new landscape. IDFA deprecation will now lead to higher KPIs for Facebook advertisers as well as reduced audience targeting options, broken performance monitoring and unclosed attribution reporting.
A New Fountain Of Data
You can now activate Datonics data within Facebook / Instagram to continue targeting your audience and attributing your campaigns. Tap into our 1,300+ pre-packaged segments & unlimited number of available custom segments tailored just for your campaign based on keywords lists, locations, and more. Touch base with us to view our full list of targetable audience segments and find out how you can receive comprehensive attribution reporting & robust audience analytics on your website visitor traffic.
How It Works:
Speak to a Datonics representative and select the Datonics segments relevant to your campaign targeting parameters, or send us a list of keywords to target, along with your Facebook Ad Account ID,
Datonics creates a custom audience in its Facebook business account and populates it on an ongoing basis with users that belong to the selected segments / criteria.
Datonics shares the custom audience with your Facebook ad account ID where it will be available for targeting in your Facebook ad sets.
Using Facebook’s built in campaign reports sharing feature, Datonics will invoice you directly without the need to manually send reports.
CUSTOM SEGMENTS
The Datonics taxonomy that is visible in DSPs & DMPs is designed to showcase the top 1,300 segments in our dataset for turnkey activation. You can consider this our data showroom where segments are readily available for a test drive. However, our inventory covers much more than what we put onto the floor as we can tap into an additional 10k+ brand affinity, B2B, past purchase and advanced demographic segments as well as unlimited number of personalized keyword and POI (location visitor) segments. These highly granular segments can incorporate multiple targeting parameters and be combined using the AND boolean to help you achieve the lowest acquisition cost possible
ENRICHMENT
Datonics Pricing & Cost
Learn about Datonics’ prices, subscription cost, and API pricing.
The supported pricing models for Datonics’ data are One-off purchase, Monthly License, and Yearly License. Get talking to a member of the Datonics team to receive custom pricing options, information about data subscription fees, and quotes for Datonics’ data offering tailored to your use case
