Custora
Custora
Scale up your customer initiatives
Amperity’s novel approach to embracing all your messy customer data revolutionizes how brands create delightful customer experiences.
Custora is a predictive marketing software built for e-commerce teams. Using predictive analytics, Custora determines customer lifetime value (CLV) and implements behavioral segmentation as well as cohort & persona analyses.
Custora software helps retailers to acquire valuable customers and improve customer retention by analyzing customer data and predicting future behavior. It predicts what they’re most likely to purchase, how often they’ll purchase and how much they’ll spend. These customer-specific insights enable brands to advertise and communicate more effectively with customers. Custora uses these customer analytics methodologies and integrates directly with ESPs to help marketers deliver more relevant communications through well-timed, targeted emails.
Custora is an advanced segmentation platform designed to help online retailers better understand and market to their customers. We’re on a mission to remove the “mass” from marketing with software tools that focus on customers as individuals with unique needs and interests. Our software employs the state-of-the-art in customer analytics methodologies and integrates directly with marketing tools (ESPs, display, Facebook Custom Audiences, Google Customer Match) to help marketers deliver more relevant, meaningful communications.
Key benefits of using Custora
- Know the lifetime value of every customer straight away with Custora’s predictive lifetime value model.
- Custora’s persona analysis allows for tailored marketing based on a more accurate understanding of what different customers might enjoy.
- The churn detection feature helps you to understand individual customer behavior and notifies you when their habits change, giving you the opportunity to reach out and retain them.
- With lifecycle segmentation you can congratulate first-time customers, reward loyal customers, and reach out to drifting customers with incentives to come back.
- Complete integration with your existing ESP means that Custora can automatically send emails to who you want, when you want.
- Cohort analysis enables you to learn which groups of customers are driving revenue and identify developing trends in customer retention and purchasing behavior.
THE PLATFORM
A Customer Data Platform built for the needs of the enterprise
AI-Powered customer identity resolution & management
Unified customer profiles, role-based accessibility
The hub for customer intelligence & activation
Connected customer data infrastructure
Amperity is a CDP unlike any other. Here’s how we’re different
Patented, AI-driven Customer 360
Our approach makes sense of messy data and lets you put it to work, fast
Built for collaboration
A CDP for the entire organization, no matter who needs to use it or what tools need to be connected
Enterprise-grade solutions
Speed, scale, and security to handle the largest datasets easily while respecting user privacy
Industry-leading value & guidance
Our expert teams work with you to get up to 10X return on your investment
Custora Pricing
