Cross Pixel Media
Cross Pixel Media
HIGH-PERFORMANCE AUDIENCE AND CONTENT TARGETING SOLUTIONS FOR THE ONLINE ADVERTISING INDUSTRY
Cross Pixel’s standard and custom audiences are integrated into over 40 DSP partners worldwide so our data is accessible to marketers across the entire real-time advertising ecosystem. Our dedicated sales team works directly with advertisers to build custom audiences in real-time using our proprietary tools called Planit and Audience Calculator. Our custom audiences are the highest performing in the industry and our ability to create, deploy, and optimize them in near real-time sets us apart from every other data provider.
Cross Pixel Media is a company that specializes in digital advertising. They provide services such as programmatic advertising, audience targeting, and data management to help businesses reach their desired audience and maximize the effectiveness of their ad campaigns. Their platform uses advanced technology, such as artificial intelligence and machine learning, to optimize ad delivery and improve campaign performance. They also provide detailed analytics and reporting to help businesses track the success of their campaigns and make data-driven decisions.
INTRODUCING PLANIT
Planit is an advanced contextual targeting solution that is powered by audience behavior and intent. Planit enables marketers to execute highly targeted programmatic campaigns that reach a specific audience while they are engaging in related subject content. Planit advances traditional contextual targeting beyond identifying keywords on a page and uses behavioral intelligence to expose a wider range of content appropriate for a brand.
Planit is a privacy friendly, brand safe, GDPR compliant product that targets specific audiences without the use of cookies or identity targeting.
KEY BENEFITS
Pros of using Cross Pixel Media’s services include:
- Advanced technology: Their use of artificial intelligence and machine learning allows for highly targeted and effective ad campaigns.
- Audience targeting: Their services allow businesses to reach their desired audience, increasing the chances of success for their ad campaigns.
- Data management: They provide detailed analytics and reporting, allowing businesses to make data-driven decisions.
- Programmatic advertising: They automate the process of buying and selling ad space, making it more efficient and cost-effective.
- Experience: They have a team of experts with experience in the digital advertising industry.
Cons of using Cross Pixel Media’s services include:
- Cost: Their services may be more expensive than other options available in the market
- Dependence on technology: Their platform relies heavily on technology and there may be a risk of system failure or errors that could affect the campaign
- Data privacy: They may collect and use data from customers, which could lead to concerns about data privacy and security
- Limited control: businesses may have limited control over the creatives and targeting of the ads, as they are automated by the platform.
- Limited reach: Their services may only be available in certain regions or countries.