Clearbit Data Activation Platform

Hit your target,
in any market

Create, capture, and convert demand from ideal customers — all from
one powerful and flexible go-to-market platform.

Create, Capture and Convert Demand from your Ideal Customers

Clearbit gives you a complete view of your market, prospects, and customers. Reach and engage target audiences, build personalized buyer journeys, and act instantly on intent signals across the customer lifecycle.

Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams put their data to work so they can grow faster and smarter. Over 1,500 customers in organizations like Segment, Asana, and Atlassian use Clearbit’s data activation platform and APIs to create demand, capture intent, and optimize pipeline. Founded in 2015, Clearbit is backed by Zetta Venture Partners, Battery Ventures, and First Round Capital.

“Clearbit allows Codility to create a seamless experience for our prospects,” said Travis Keeney, Senior Director, Growth at Codility. “Visitors land on a personalized web page, convert from a short form, get surfaced to sales based on reliable demographic data, and quickly become happy customers. We achieved hyper-growth in 2021 and Clearbit was instrumental in helping us get there.”

The Data Activation Platform brings together Clearbit’s industry-leading B2B data and flexible integrations with new capabilities to power frictionless, personalized customer experiences across the digital funnel. Key components of the platform include:

• Clearbit’s B2B data and enrichment features – now combined with the Reveal system to unmask anonymous website visitors and monitor intent, giving teams the full picture about every prospect, lead and customer.
• New ideal prospect discovery capabilities – allow marketers to look past their existing funnel to find best-fit prospects in Clearbit’s database of every company with a website.
• Powerful audience management – enables teams to create precise company segments based on their Ideal Customer Profile, pulling data from their CRM, MAP and CDPs, and build campaigns, triggers and alerts to activate those audiences across systems.
• Real-time integrations & APIs – empower teams to apply intelligence across their stack, whether applied to more precisely targeting ads, personalizing content and conversations, shortening website forms or optimizing pipeline.

“With their new platform, Clearbit has helped bring account level insights into Salesforce that provide enormous value for our reps in the platform that they use the most,” said Lucy Gamble, Director of Marketing Operations at Grafana Labs. “This real-time intelligence on account behavior provides a way for our reps to customize and prioritize their outreach. We’ve also been able to leverage this Clearbit behavioral and demographic information to develop account quality scores that put the data to work where it will have the greatest impact.”

Fill in the blanks for always up-to-date records

Real-time data enrichment, powered by machine learning and highly-trained QA. Get fuller context on every company and contact that your company cares about to drive insights, conversion, and wins at scale.

2.Lead Scoring & Routing

Build fast, accurate, and reliable system automation

Focus on the leads that matter most

Propel every great lead to sales ASAP. Consistent context lets you score and route leads in real time so you can say goodbye to bad fits, misrouted leads, and manual sorting.

1.Form Optimization

Increase lead volume with form shortening and autofill

Capture more leads without sacrificing any data

Extra form fields typically mean fewer qualified leads. Get the best of both worlds by dynamically shortening your forms — while still collecting the data you need — to understand, score, and route your leads with speed and precision.

2.Intent-based Outreach

Turn website visitors into pipeline with automated workflows

Build more pipeline — directly from your website

Turn website visitors into pipeline with automated workflows that help you discover, capture, and engage your best prospects in minutes — not months.

3.Advanced Personalization

All your customer touch points, personalized

Drive engagement, maximize conversion, and delight customers with timely, personalized communication and experiences.

1.Ad Targeting

Reach qualified B2B audiences with Facebook and Google

Reach large, highly qualified B2B audiences with your ads

Drive more pipeline with precise audiences using your CRM data, website data, and 100+ firmographic, technographic, and employee attributes.

2. Conversion Tracking

Maximize campaign performance and reduce costs

Convert qualified leads at scale

Train Facebook and Google targeting algorithms with conversion data to maximize performance and minimize cost.

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