Channext

Engage your partners.
Reach your end-users.
Grow your revenue.

Channext is a partner marketing engagement platform. We help channel teams to scale and measure their through-partner marketing and partner engagement.

Channext is a platform for vendors, distributors, and partners to accelerate channel growth. We help channel teams to collaborate on sales & marketing activities and unlock previously hidden data to predict revenue, save time and resources, access end-user data, and create raving partners.

How do we know the way channel teams operate, your struggles, and the way you celebrate success? Because we used to be you. Between us, the Channext team has over 100 years of channel experience. We’ve managed channel teams and led marketing for the world’s biggest tech companies.

Channexts helps you evaluate and improve your partnerships, and benchmark yourself against others in your market. All while ensuring your channel dollars are being put to their best use.

Connect & Segment Partners

Partners are required to visit partner portals and collect the information they need, which barely happens.

Channext segments your partners based on their preferences and lets you connect their marketing channels to your brand.

Always-On Campaigns

Partners lack time & resources to execute online marketing, leading to low marketing participation.

Channext Always-On Campaigns automatically publish through your partners unless a partner declines, avg. participation grows to 93%.

Data-Informed Partner Management

Scattered partner data makes it hard to create a predictable revenue model and determine where to invest your time and attention.

Channext Dashboards enable data-informed decisions on all partner aspects to grow your channel revenue.

Collaborate and grow your channel business

Channext is the Partner Marketing Marketplace used by vendors, distributors, and partners to work together and increase revenue.

Campaign Collaboration

Automate campaign distribution and grow your end-user pipeline

• Automated social selling
• All content feedback in one place
• Co-branded landing pages
• LinkedIn ads for the channel

Partner Performance

Justify which partners get your attention

• Partner connection & activity score
• NPS feedback
• Lead management
• CRM Connector

Market Insights

Know your end-users and quickly adapt to your market

• End-user insights
• Partner LinkedIn network insights
• Industry benchmarks
• Partner Facebook network insights

4 common problems channel teams encounter

• Find, activate, and promote highly-engaged partners but don’t know how to find them
• Have a through-channel marketing strategy that not only syndicates content but allows partners to create their own assets and value propositions
• Get campaign data and feedback from partners and their systems but encounter a black box instead
• Struggle to engage more than 10% of partners through their partner portal

Ok, let’s break it down. What does the ideal tech stack for channel marketers look like in the past, present, and future?

Traditional tech stack for channel marketers 

Marketing automation

What is marketing automation software?

“Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized, and timely marketing experiences for customers or prospects.”

In short, marketing automation platforms help marketers set up, send out, and analyze marketing campaigns.

How can marketing automation tools help channel teams? 

With partnerships coming out the wazoo, having marketing automation in place is an absolute must. Hyper-personalized marketing is easy enough when you have tools that fish your customers’ name, email, and professional from a list.

But could you imagine doing this by hand?

Ok, so marketing automation helps you automate these tasks, leaving time to actually craft great content and work on your partner program. But even marketing automation tools have their caveats.

Such as actually knowing how to work with the tools – we employ a bonafide Hubspot wizard here at Channext. Other issues can include sub-par data sets, undeliverable emails, relying too much on email as a channel, the list goes on.

How Channext hit $1.9M Revenue

Less than 5% of marketing content & activities reaches the end customer through the channel. That’s why a lot of channel marketing euros are wasted and revenue is left on the table. Meet Channext, the #1 channel automation platform. Channext helps suppliers and resellers to increase channel revenue while automating time-consuming processes. We do this by creating a ‘digital highway’ between suppliers and resellers. Engaging brand content is automatically pushed to reseller websites and their marketing channels (e.g. Facebook, Google, LinkedIN). The end customer is activated while resellers save loads of time. Sales & marketing KPIs are measured throughout the entire channel so we stop guessing, and start knowing. Channext makes your channel marketing euros profitable & measurable.

nastya