BidX
BidX
Master Amazon Ads on autopilot
Features overview
Information about our basic functionalities can be found in the video below. For more detailed descriptions of individual features, click on the corresponding icons below.
Automated Suggestions
1-Click Campaign Creation
Creating campaigns for your ads is quick and easy. Basic settings such as campaign structure, match types to be used, budgets, bids and syntax can be made using our “1-Click Setup”. These settings can then be saved and loaded as presets assignable to several products, both during the creation of campaigns and any subsequent edits. As such, expect a major advantage over the Amazon Seller Central and Advertising Console, where each campaign must be individually recreated and modified.
Keyword Management
The core of our software is automation. With automated smart keyword management, both profitable and unprofitable keywords can be identified and responded to with ease. Well-performing search terms from automatically-generated campaigns can be transferred to manual ad groups where they can be individually controlled, whilst unprofitable search terms are automatically stored as ‘negative keywords’.
Bid Adjustments
The aim of giving you individual control over keywords is to reduce or increase your bids. Keywords that trigger the playout of your ad, and thus many orders, should receive higher bids. Keywords that trigger many clicks but no orders, lower bids. Our automated system guarantees the automatic adjustment of bids, based on a performance analysis of search terms and keywords, as well as your specified target ACoS for the campaign.
Individual Rules
In addition to automated bid adjustments, you can also trigger bid optimizations by creating your own rule sets. Simply create individual rules that are executed automatically. These follow the IF THEN approach and can be expanded at will.
Sponsored Brands Bid Adjustments
Automated bid adjustments are carried out not only for Sponsored Products but also for Sponsored Brands.
Currency Converter
Our currency converter automatically converts USD to EUR, so you only ever see one currency in the dashboard, even when selling on several marketplaces.
Rule Logs
All bid and structural adjustments (such as transferred keywords) are listed in the rule logs. Unlike Amazon’s default offering, BidX allows you to track all changes, even those older than 60 days.
Undo Rule
With the “undo” function, it is possible to reverse any changes made by the team, including changes to both bid and structural adjustments
Advertising Reports
An especially popular function amongst our advertising agency clients, our customer-specific advertising reports are presented with your logo, font and corporate colours. Present the most important figures from your campaigns to clients instantly as a formatted PDF, including key data such as the keywords generating the most orders and boosting your ACoS.
MWS Interface
The MWS interface is an interface for Seller, through which you can also access not yet advertised products in your BidX account. Product management also comes to life with product images and full Amazon titles.
Filter
Product Management
Have your advertised products displayed by filtered criteria, including by marketplace or a set target ACoS.
Discover
Filter your campaigns according to the data you need, such as sales and clicks, in the “Discover” section.
Rules
You also have the option to use a filter for your applied rules.
Total ACoS (TACoS)
With the feature Total ACoS (TACoS) we have released a new KPI to measure the overall success of your advertising. TACoS generally describes the ratio of advertising costs to total sales, which are made up of advertising sales and organic sales. So the TACoS is a much better way to evaluate the success of your advertising activities than the ACoS, because in most cases advertising also has a positive effect on organic sales. The key performance indicator TACoS is accessible to every BidX customer who acts as a seller.
Campaigns and ad groups can be optimized with an automation to achieve the Total ACoS target value. With Total ACoS automation, organic sales are then included in the optimization. Furthermore Total ACoS can be added in rules as a requirement. This way, at the target level (keywords, ASINs…), for example, the bid can be lowered if the corresponding target exceeds a selected Total ACoS.
Transparent Pricing models
Whether you are a seller, vendor or agency, Our Pricing models are tailored to your individual requirements as an Amazon dealer.
Through our “Managed Service”, you benefit not only from the advantages of our tool, but also from our competent advice and support.
Our Pricing models
The indicated prices are net prices. VAT is added accordingly.
Payments for both commitment alternatives are charged monthly.
Starter
149€/ month
Monthly advertising
Spend up to 5,000€
Top Features:
- Automated bid and keyword adjustments
- 1-Click Campaign Setup
- KDP Support
- Support of all advertising solutions (SPA / SB / SDA)
- Availability of PRO-Features
- Chat & Mail Support
Advanced
299€/ month
Monthly advertising
Spend up to 10,000€
Top Features:
- Automated bid and keyword adjustments
- 1-Click Campaign Setup
- KDP Support
- Support of all advertising solutions (SPA / SB / SDA)
- Availability of PRO-Features
- Chat & Mail Support
- 1-to-1 onboarding
Professional
449€/ month
Monthly advertising
Spend up to 15,000€
Top Features:
- Automated bid and keyword adjustments
- 1-Click Campaign Setup
- KDP Support
- Support of all advertising solutions (SPA / SB / SDA)
- Availability of PRO-Features
- Chat & Mail Support
- 1-to-1 onboarding
