Apptopia is a market intelligence and analytics company that provides data and insights on the mobile app market. They offer a range of services such as app store optimization, competitive analysis, and user acquisition tracking. They provide information on the performance of mobile apps across various platforms, including iOS and Android. Their clients include app developers, publishers, and venture capitalists.

Apptopia is the leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics via the Bloomberg Terminal to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning.

Brands & Publishers

See what’s happening outside of your own four walls

An all-in-one platform to track your mobile market and uncover growth opportunities

Empower teams to drive mobile growth

Executive Leadership

One central location to benchmark your performance against the market and uncover new opportunities

UA Strategy

One-stop shop to find opportunities across all channels by revealing the competitive landscape and tracking the effectiveness of your competitor’s activities

Consumer Insights

Build, grow and monitor customer engagement by discovering user level insights; uncover where users spend their time and money

Product Management

Effectively direct product development by seeing what technology your competitors are using and tracking market trends over time

Uncover your competitors’ mobile strategies

Track your competitors

Monitor your competitors’ market share over time
and learn where they are seeing success

Benchmark your performance

Reach your target audience

Drive more downloads

Get your app at the top of the app store search results with app store optimization and keyword insights

Create amazing customer experiences

Decode ad campaigns

Act on real-time alerts

• Build alerts for apps that you care about
• Track market position over time
• Get notified of changes in market activity

Sales Teams

Intelligently scale your pipeline with mobile intelligence

A comprehensive solution for uncovering your ideal customer profile, growing pipeline, and winning more deals

Arm your sales teams with the mobile insights they need

Lead Generation

Combine SDK insights with app usage data to identify the best leads for your team in real time

Lead Enrichment

Bolster your lead scoring by layering on key mobile data (downloads, DAU, MAU, advertising activity, HQ location, and more)

Sales Engagement

Empower your sales teams with the mobile insights they need to convert more opportunities into new business with a tailored, consultative sales outreach

Account Management

Understand and monitor the mobile strategy of your customers to strengthen relationships and identify upsell opportunities

See who’s using your competitors

• See which apps are working with your competitors
• Understand an app’s approach to monetization
• Discover the SDKs apps have recently installed and uninstalled
• Over 2,500 SDKs supported and new ones added every week

Public Finance

Beat consensus with Mobile Intelligence

Our mobile data is a strong leading indicator of future company performance, giving investors a competitive edge over the market.

Power every stage of the investment process with mobile app data

Idea Generation

Identify strong growth trends ahead of the market. Over recent quarters, our mobile data uncovered various positive signals 4-6 weeks ahead of consensus.

Decision Enhancement

Mobile data is used as an alternative data source that helps asset managers make better informed investment decisions.

Monitor Investments

Use our mobile data to track growth trends for core holdings and gain insight into a companies’ competitive positioning and market share.

Our data is flexible for any investment strategy

We have raw data feeds for Quantitative Analysis and Data Visualization & Custom CSV Exporting for more Fundamental Analysis.

Private Equity

Find your next investment

Infusing mobile insights throughout the investment lifecycle to optimize investment decisions and portfolio performance

Talk to a specialist

Shed light on investors’ most critical questions
and surface key mobile insights

Analyze

Assess markets, understand the competitive mobile landscapes and analyze key industry trends

Source

Be the first to identify outliers and opportunities, and leverage mobile intelligence to track and qualify opportunities

Evaluate

Mobile insights to evaluate performance and benchmark against competition and market leaders

Monitor

Monitor portfolio market share to maximize growth potential and identify exit opportunities

Source the best deals before your competition

• Target sourcing efforts based on the parameters you care about
• Detect key performance changes in downloads, retention
  and engagement as an app starts to gain traction
• Identify the fastest growing countries and categories

Learn more about the data we track

Scale your due diligence efforts

Gain greater transparency into potential investments based
on point in time performance

• Benchmark and compare an app’s performance against
  other players in the space
• Detect key performance changes in downloads, retention
  and engagement as an app starts to gain traction
• Uncover other apps where users are spending their
  time and money

Monitor potential opportunities and get real time alerts on market changes

• Get notified once an opportunity hits a key milestone
• See detailed profiles of all the companies on your watchlist
• Engage deals at the right time

RADAR

Track your competitors’ every move

SALES PROSPECTOR

Find targeted leads quickly

FINANCIAL SERVICES

Leading indicators of public companies

Radar

$5,000/mo

All plans billed annually

Use Case

Tracking competitors
Market size analysis
Benchmarking against KPIs

Audience

Mobile executives
Digital teams
Product managers

Radar

$5,000/mo

Key Data Points

Downloads
In-app purchase revenue
Daily active users
Monthly active users
SDK insights (at app level)

App store Rank
Session frequency
Session length
Total time spent in app
Retention

Demographics
Cross-app usage
SDK insights (at vendor level)

Products & Tools

Market explorer
Alert builder
Web export functionality