Appier AIXON

AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions.

AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience, and run AI models to easily predict their future action. Enrich profiles with internal and external insights to form a holistic view of users. Use AI brains to find the best pattern for your marketing strategies within seconds. Take action directly and easily with insights generated from AI brains to all channels. AIXON creates a 360-degree view of your audience by unifying data from different sources like apps, websites and CRM. Enrich your audience profiles by combining this data with users’ external digital footprint from Appier’s unique cross-screen database. Take advantage of existing AI models or build your own to generate powerful predictions within minutes. The platform enables you to create segments based on user interests or personas, find lookalikes, compare audiences and predict future action such as conversions.

Streamline Your Data From Different Sources

AIXON creates a 360-degree view of your audience by unifying data across all platforms like apps, websites and CRM, and enriches your audience profiles with Appier’s unique cross-screen technology.

Predict Customers’ Future Actions in Real Time

Powered by the scenario-based prediction with Auto-ML models, AIXON allows you to predict specific actions of your audience in real time, from conversions to churn and even the likelihood of users visiting a certain webpage.

Generate Actionable Insights With Explainable AI

AIXON’s explainable AI enables our customers to understand the rationale of our AI-driven decisions. AIXON is capable of textually and visually showing the most important variables to describe why certain decisions are made. The ability to explain the factors underlying the AI’s analysis is key to fostering trust in Appier’s AI technology, and avoid it being viewed as a mere “black box.”

Achieve Seamless Customer Engagement

AIXON seamlessly integrates with your existing owned and paid channels, allowing you to amplify omnichannel marketing on AI-powered insights and ensure optimum customer experience.

Boost Conversions With RFM

AIXON automatically configures your audience segments into three most critical dimensions of attributes, RFM (Recency, Frequency, and Monetary), to help you better understand customer intent and take targeted actions to realize customers’ full profit potential.

For User Acquisition

• CrossX

 Prediction-driven advertising platform that outperforms

Full-Funnel Marketing

Mobilize a full suite of solutions for everything from user acquisition, engagement to retention.

Post-3rd Party Data Solutions

Leverage 1st party data and AI predictions to achieve precise targeting without cookies or IDFA.

Interactive & Personalized Creatives

Use creative designs to win your customers’ hearts without writing a single line of code.

LTV Prediction Models

Our deep learning engine predicts each user’s LTV based on millions of signals to find those who really matter to your business.

Product Recommendation Engine

Generate recommendations with our AI-powered engine that learns from text and images to make sure your audiences see what they want most.

Bid Optimizer

Optimize every bid in real time to make sure you get the most cost-effective price

• AIXPERT

Run your ads on autopilot 24/7

Your AI assistant that makes smart campaign decisions for you around the clock. Leverage AI to optimize campaign operation and acquire valuable users automatically across channels.

Highlighted Features

Your all-in-one campaign automation cloud to reach your goals faster with less work

Automated AI Suggestions

Get actionable AI suggestions that can be applied on your campaigns immediately. No more trial and error. AI identifies valuable users and automates campaign operation to minimize time and effort.

Keywords & Creatives Insights

Get actionable AI suggestions that can be applied on your campaigns immediately. No more trial and error. AI identifies valuable users and automates campaign operation to minimize time and effort.

Utilize visualized reports to understand which creatives work best for which audience segment. Leverage practical filters to identify keyword drivers to help better decision-making.

Cross-Platform Optimization

Get actionable AI suggestions that can be applied on your campaigns immediately. No more trial and error. AI identifies valuable users and automates campaign operation to minimize time and effort.

For On-site conversion

• AiDeal

Convert visitors into immediate shoppers

The smart conversion optimizer that predicts consumer psychology to identify hesitant shoppers and drive immediate purchases.

Predict Consumer Psychology

Leverage thousands of onsite/in-app signals to identify hesitant users. No rule-based settings needed.

A/B Testing

Conduct A/B testing among hesitant users to optimize campaign and guarantee CVR uplift.

Insights on Hesitant Users

Obtain insights about hesitant users and measure campaign effectiveness with our dashboard, which includes metrics like CVR, revenue growth, and time to purchase.

Easy Integration & Maintenance

Install simple tags via GTM and launch campaigns within a week. Partner with Appier’s campaign consultant for optimization.

Personalized Timing

Predict and deliver a coupon pop-up at the best time to each hesitant shopper to trigger purchases.

Deploy to Channels

Expand to different channels, such as chat, SMS, email, by unifying data, and increase conversions and LTV.

For Engagement

• AIQUA

The #1 machine learning marketing cloud for personalized customer experiences

The personalization platform that leverages AI to create 1:1 customer engagement strategies across all marketing channels.

Cutting-Edge AI Recommendations

Automated Campaigns

Dynamic Creatives

Interactive Creative Studio

Instant Messaging

Real-Time Segmentation

Experiment & Optimization

Orchestration

 

• BotBonnie

Bridge the gap between social engagements and conversions

The no-code instant messaging solution for brands to engage better and sell more.

Intuitive Drag-and-Drop Builder

Build bots quickly with drag-and-drop interface. Design messages with a variety of rich formats to assist your users with decision-making.

Interactive Marketing Kits

Use pre-built module to make chat campaigns in 10 minutes. Features include list collection, point gathering, user survey, invoice registration, daily check-in and lucky draw.

Automated Messaging Flow

Enhance customer experience and generate more sales with chat automation. Start a conversation when a user views a product on your website. Take your omnichannel engagement to the next level.

Advanced Customer Segmentation

Collect user data in real time and tag them with their response and behavior on chats. Offer these users personalized experiences and target at scale.

Campaign Reports with Insights

Get insights about everything from first engagement to conversion. Optimize your growth strategy based on campaign performance.

AI Prediction & Retargeting

Analyze and predict user interests, engagement level, and purchase intent with AI for personalized product recommendations and customer services.

For Data Intelligence

• AIXON

Connect your data & predict user actions

The customer data science platform that unifies and enriches your 1st party data, and helps you create AI models without writing a single line of code.

Intelligent User Profile

Unify data from users, known or anonymous, across different channels and convert them to identified and actionable profiles.

Customer 360

Create a single customer view to understand individual’s interests and online and offline activities to deliver relevant and consistent experiences.

User Affinity

Enrich your customer data with keywords and interests powered by natural language processing (NLP) and deep learning models.

AI Automation

Build machine learning models with a few clicks of the mouse to tag users with AI-predicted keywords based on user behavior.

AI Prediction

Mobilize various AI scenarios that can predict user profile and behavior, gauge propensity to purchase, find lookalike audiences to target, and proactively engage.

Privacy-Friendly

Comply with ISO 27001 and ISO 27701, and other local data privacy regulations.

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