ANTS Programmatic AdX

The 1^st Largest Ad Exchange – Self-Serve DSP in Vietnam.

ANTS Ad Exchange is a real-time advertising platform for marketers who need tools that are easy enough to use, but powerful enough to produce real-world results.

ANTS is Vietnam‘s leading integrated programmatic advertising SaaS platform. A leader in online advertising space in Vietnam and Southeast Asia, ANTS provides the technology platform and creates the marketplace for publishers, agencies/advertisers, as well as other third party players with a comprehensive range of digital advertising technologies, online user data solutions, and audience management systems.

1) ANTS Ad Server Fully-featured and Multi-screen

– Maximize yield from all your digital advertising through a single ad platform

– Consolidate inventory management including display, mobile, email, and video

– Sell valuable audience segments to advertisers at a premium

– Experience painless ad operations

2) ANTS Ad Exchange (ADX) Global Real

-Time Bidding Marketplace Reach the world’s top advertisers, agencies, DSPs, and ad networks through a global ad exchange where you’ll trade with real-time bidders to get higher CPMs and increase yield.

– Maximize your overall ad yield when all digital advertising buyers compete in a super auction

– Sell 100% of your digital advertising inventory

– Increase control of who buys your ads and what categories of ads are run, by using whitelist and blacklist controls

– Set minimum prices for your digital advertising space so only bids above it are accepted

3) ANTS Insight

The solution is more than “analytics” – with ANTS Insight, you get a real-time overview of everything happening on your site. Every event is tracked across all devices

– giving you the insight you need to boost engagement and improve your business. But customers can rest assured, all of the real-time capabilities that you are used to are still available in ANTS Insight.

By end of Q1 2016, on a monthly basis, ANTS platforms manage 20B+ impressions/month, access to over 60 million in Vietnamese and Indonesia internet users across PC internet and mobile internet. ANTS was founded in Vietnam in 2014.

Features

ANTS Programmatic One (P1)

Unifies multiple best-in-class marketing & advertising technologies: DSP, AdExchanges, DMP, Customer 360 & CRM in a simple, open and intelligent solution. ANTS P1 is worldwide solution for automated real-time audience & media buying in the display, mobile, video,  social, email and sms.

ANTS INSIGHT is DATA MANAGEMENT PLATFORM

ANTS INSIGHT does not only have DMP’s full function of aggregating different kinds of data from online, offline and mobile sources to take advantage of diverse kinds of information which helps to attain the business intelligence that truly benefits the enterprise. It is also a well-designed and user-friendly that helps advertisers make better programmatic buying decisions.

ANTS AD EXCHANGE (ADX) is DEMAND-SIDE PLATFORM

ADX is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

ANTS Programmatic Media (ADX)

Display, Video and Modile exclusive, premium brand-safe inventory and global AdExchanges & SSPs with the best optimization DSP-technology. ANTS ADX leverage multiple data sources including 1st party, 3rd party and exclusive ANTS Insight DMP proprietary data.

Technology & Inventory & Private Marketplace

ANTS AdExchange (ADX): Display, Video and Modile exclusive, premium brand-safe inventory with the best optimization engine and technology available. Leverage multiple data sources including 1st party both Advertisers and Publishers, 3rd party (Social, BlueKai, Lotame, Eyeota,…)  and exclusive ANTS Insight DMP proprietary data, and 5000+ custom data, including predictive and look-a-like segments, retargeting and dynamic retargeting, dynamic creative optimization, demo, geo, viewability and complete view. Deliver against each channel’s unique KPIs with best-in-class algorithmic optimization technology. Access quality inventory – from premium content, private marketplaces, and public exchanges – 100% programmatically.

Data-Driven Advertising

Make many things possible in digital

Re-Targeting

Allows you to show ads to people who have previously visited your website or app.

Dynamic Re-Targeting

Takes this a step further, letting you show previous visitors ads based on products or services they viewed.

Brand Safety

Your brand safety is assured with programmatic media buying.

Programmatic technology avoid placing ads on websites with content and context brand does not approve of. With programmatic system, your ads never show up anywhere if you do not want it to be.

 

ANTS Vietnam Premium Audience Exchange (VPAX)

Vietnam’s First Independent Premium Digital Advertising Exchange and Trusted Marketplace (PMP). VPAX delivers direct programmatic access to more than 40 million Vietnamese through hundreds of the top trusted premium publishers.

Vietnam Premium Audience Exchange (VPAX)

ANTS VPAX: Vietnam’s First Independent Premium Digital Advertising Exchange and Trusted Marketplace (PMP). ANTS VPAX delivers direct programmatic access to more than 40 million Vietnamese through hundreds of the top trusted premium publishers (Top 100 Vietnam’s comScore). ANTS VPAX reach the audiences you want by defining your target audience and tailoring your creative. Drawing on a broad source of rich and varied de-identified aggregated consumer data, such as attitudes, behaviours, demographics, interest and transactional data, our media offering includes data rich targeting, insights and measurement.

Inventory & Private Marketplace

“ANTS AD EXCHANGE is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They’re most often used to sell display, video and mobile ad inventory.

The pros and cons of programmatic advertising

The rise in popularity of programmatic advertising is due to the whole host of advantages this form of advertising brings along with it. However, companies should also be aware of the disadvantages.

Pros:

• Programmatic campaigns are displayed dynamically. This means that ongoing adjustments can be made, resulting in an ongoing increase in performance.
• Scatter loss is minimised, thus saving costs – granted the campaign has the right set-up.
• Because manual bookings or price negotiations are eliminated, programmatic advertising also saves time.
• The reach of a programmatic advertising campaign is high compared to other campaigns, as the advertising company has access to many digital ad spaces, also on an international level.

Cons:

• Companies can no longer decide for themselves on which platforms their advertising is shown to which users. They are dependent on the algorithm.
• The minimum budget that makes the most sense is comparably high when you consider that the algorithm used for the campaign needs time to become cleverer and more effective.
• Programmatic advertising is more susceptible to ad fraud. In such cases, companies pay for ad displays that are never seen by Internet users.
• The analysis of such a campaign is comparably complex.

Pricing

Programmatic Advertising

Programmatic Advertising includes various pricing models such as CPC,CPI,CPL,CPR. Target your Audience based on your Business with Ease. Add the media to cart to know more.

---

Rack Rate

₹ 0.088 / Per Impression

---

 TMA Offer

₹ 0.08 / Per Impression

nastya