Amobee
Amobee
Unify audiences.
Optimize results.
Grow your business.
Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly.
Introducing Amobee.
Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they’re watching. Amobee is built on three fundamental truths: consumers move fluidly across screens, love video, and value their privacy.
Amobee helps brands, agencies, and media companies unify audiences to optimize results across all TV, connected TV, and digital media, including social, to drive customers’ growth.
That’s good for you. Good for your business. Good for consumers.
You not only know where your last dollar went and how it performed, you know where to spend your next one. You spend money where you make money.
That’s how our partners have improved advertising performance by an average of 20 percent and optimized their full portfolio of media. No wonder these household brands and premium media providers have made Amobee the world’s leading, independent advertising and media optimization provider.
Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia.
Amobee is a platform with a change as it helps advertising brands over all platforms including social media, digital media, campaigns and help optimize them to provide customer and users with content to better engage with them. It can help measure performance of a campaign and help modify future waves of strategy based on demand of customers and their needs. It has a great UI and great tool to monitor organizations profit and ROI.
Amobee is a cloud-based advertising and data management platform (DMP) designed to help businesses unify data from TV, social, and digital channels to orchestrate brand experience among customers. Broadcasters can discover ideas, plan media investments, activate campaigns, configure KPIs or goal-oriented strategies, and analyze data specific to customer journeys across devices.
Key features of Amobee include portfolio management, creative A/B testing, budget allocation, media modeling, cross-channel analysis, and bid price optimization. It lets agencies research on competitors, understand consumer sentiments across social, mobile, and video content, and rearrange media inventory based on discovered buying patterns, site visits, interests, and more. It also leverages data from first, second, and third-party sources to uncover new audience segments and manage audience messaging on browsers and devices at individual levels.
Administrators can set up customizable AI-enabled algorithms to automate campaign deployment across Facebook, Twitter, Snapchat, LinkedIn. Amobee also provides a yield management module for broadcasters to execute reserved, auctioned, and TV deals using Nielsen DAR.
What do you like most about the product or service?
It can be accessed from any device and has great integrations with various platforms. It allows easy setup and deployment and does not require its users to have any formal training as it has a very intuitive interface. Reporting in real time to help understand performance of campaigns and company ROI
What do you dislike most about the product or service?
It requires to store data on public cloud which lead to extra incremental cost to the organization to buy space. It does not support advance filters requires to customize reports and dashboards. maintenance and service cost is too high
Finally, there’s a technology that knows how people engage with content today. Only Amobee advertising solutions make it easy to integrate your TV, CTV, digital and social media into a unified strategy to optimize performance.
For Advertisers
Go beyond conventional demand-side platforms (DSPs) by engaging your audiences across all media. Deliver meaningful messages that drive sales by optimizing your reach and frequency across TV and digital.
For Broadcasters
Step into the future of audience-based selling to optimize yield across your full media portfolio. Maximize revenue from TV in all its forms with cross-platform tools for planning, sales and measurement.
