AdQuality by IronSource
AdQuality by IronSource
Find, report, and keep track of content in your app for a fully transparent view of your app experience.
IronSource AdQuality is a product offered by IronSource, a technology company that provides tools and services for app developers and marketers. AdQuality is a platform that helps app developers and advertisers optimize the performance of their mobile advertising campaigns by providing analytics, fraud detection, and other tools. It is designed to help improve the quality and effectiveness of mobile ads, and to ensure that advertisers are getting the best possible return on their investment.
Improve and optimize the ad content in your app
Get an overview of all creatives
See a gallery view of the ads served to your users and quickly get insights on their performance
Review ad performance
Search and filter creatives by revenue, impressions, CTR, and qCTR, which measures whether a click was intentional.
Visualize reporting
Understand your app’s ad content trends at a glance and find the right balance between revenue and churn.
Stay up to date on unwanted ads
Trigger alerts when a specific creative, advertiser, or ad with a high content rating shows in your app
Report content violations
Inform a network directly about problematic or competitor ads and get notified if they reappear in your app
Discover UX issues
Use built-in tags to identify creatives, advertisers, and networks with quality issues and see why they’re causing user churn
ironSource Expands its Ad Quality Solution
The new features give app developers visibility and control over the ads shown to their users; Solution improves the user experience, preserves brand integrity, and optimizes monetization
ironSource Ad Quality (Photo: Business Wire)
TEL AVIV, Israel–(BUSINESS WIRE)–ironSource (NYSE:IS), a leading business platform for the App Economy, announced today the expansion of its Ad Quality solution. Following its acquisition of Soomla earlier this year, the company has deepened and broadened the capabilities of its solution with unique features that give app developers visibility and control over the ads shown to their users. The upgrades empower developers to preserve the integrity of their brand and improve the user experience on their app, and ultimately optimize monetization. The solution is available to all developers, whether or not they’re using ironSource’s mediation.
“The ironSource Ad Quality solution provides us with the quality control and reporting needed to provide the best game experience for our players”
The upgraded solution provides an easy gallery view of all ads shown in an app with quick insights on their performance. It also shows the developer how a user moves through the in-app ads, which helps them resolve any complaints as well as automatically identifying quality issues like auto redirects and concentrated clicks. The Quality CTR feature takes this a step further, by helping the developer understand why a metric appears to be inconsistent with the rest of the app’s stats.
Any ad that the developer doesn’t want to display can easily be reported to the ad network directly through the solution so that it is not shown again. Moreover, the developer can set up alerts for their reported ads, to check that the ad network is adhering to their request, giving them control over ad network policy violations.
“The ironSource Ad Quality solution provides us with the quality control and reporting needed to provide the best game experience for our players,” explains David Choi, Director of Ad Monetization at playStudios. “For any app developer relying on ad monetization as a vital revenue stream, ironSource is an important and necessary platform partner.”
The ironSource Ad Quality solution also offers a unique churn analysis that helps the app developer understand which variables are causing users to bounce. The developers can see churn trends by different networks, countries, apps and developers, and additionally they can test the churn rates of a specific network or advertiser, helping them make smart decisions about whether to block a specific advertiser or network, or not.
“We acquired Soomla to help app developers better identify harmful ads and manage the user experience, and we’re delighted to now offer important upgrades to the solution,” explains Omer Kaplan, CRO and co-founder at ironSource. “Ad Quality is made up of two parts – providing app developers with insights into the ads shown in their apps and then giving them the power to take meaningful action on those insights. Our upgraded solution offers just that and we will continue to add more features as we continue to listen to the needs of our app developer customers.”
About ironSource
ironSource is a leading business platform that enables mobile content creators to prosper within the App Economy. App developers use ironSource’s platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the app economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while we enable their business expansion in the App Economy.
Pros:
- Provides a range of tools and features to help optimize mobile advertising campaigns, including analytics, fraud detection, and more.
- May help improve the quality and effectiveness of mobile ads.
- Can help advertisers get a better return on their investment by ensuring that their ads are being seen by real people and not being wasted on fraudulent activity.
Cons:
- It is a paid service, so there may be costs associated with using it.
- It may require some time and effort to set up and use effectively.
- It may not be suitable for all types of mobile advertising campaigns or businesses.
