Adpushup
Adpushup
Ad Revenue Optimization Platform
We help content creators across the globe generate more revenue by connecting them to 50+ premium advertising exchanges, deploying cutting-edge ad serving technology, and providing hands-on ad operations expertise.
AdPushup was formed in 2014 with a simple idea: While A/B testing was becoming popular, no one was using it to optimize publisher-side ad layouts. Our founders built and launched a prototype to get proof-of-concept, which resulted in double-digit revenue growth for our first website. Since then, we’ve garnered top media mentions, raised multiple rounds of funding, and expanded to being a one-stop revenue optimization platform for web publishers. In addition to being a Google NPM AdX Partner, we’re a Microsoft Ventures backed startup, and winner of the NASSCOM Emerge 50 award. Today, we serve and optimize over 2 billion monthly ad impressions for our 300+ publishing partners worldwide.
AdPushup is an ad revenue optimization platform that helps publishers and eCommerce businesses improve their advertising revenue using premium advertising exchanges and ad operations expertise.
AdPushup is a platform that helps website owners increase their ad revenue through A/B testing and optimization of ad layouts, ad formats, and ad placements. It also provides real-time analytics and reporting, as well as machine learning-based optimization algorithms to improve ad performance over time. It can work with various ad networks and ad formats, including display, native, and interstitial ads.
AdPushup is a Google Certified Publishing Partner (GCPP) and a revenue optimization platform that helps publishers increase their advertising revenue using cutting-edge technology, premium demand, and proven ad operations expertise. Among other services, we currently offer automated A/B testing, header bidding, innovative ad formats, and AdBlock recovery. We are an IAB Member and backed by Microsoft Accelerator.
Maximize yield from every single ad impression on your website using a single platform
Improve Clickthrough Rates
Our visual ad manager allows point-and-click creation of new ad units and layouts, while our machine learning based layout optimizer drives ad revenue growth using automated A/B testing.
Maximize eCPMs & Revenue
Open up your ad inventory for bidding by multiple demand partners in real-time. Our system auto-selects the optimal number of partners, so that you get the best yield for every single impression.
Recover Ad-blocked Revenue
We help publishers recover the revenue they are losing due to ad blockers. Our ads adhere to the highest UX standards as laid out by the Acceptable Ads standards.
Highly-viewable Formats
In addition to standard IAB units, we offer sticky ads, docked ads, in-image ads, and native ads. We fill these ads with premium demand via our partner ad exchanges to maximize revenue.
Drive Bid Competition
Ad mediation helps optimize ad revenue between closed networks. Our bid comparison engine uses 15+ parameters to decide which network wins the impression, without knowing their bids.
Blazing Fast Ad Delivery
Our JS-based integration takes 15 minutes to setup. We’ve made many code customizations to minimize page latency, including modular code generation, lazy loading, and CDN-based delivery.
Get started quickly by including a single line of JS code in the header of your site, our account manager will then help you with on-boarding. Our machine learning based optimization engine displays the best-performing ad layouts based on data collected during testing. Get paid via PayPal or bank wire on Net-45 terms for the revenue generated by serving ads through our network on your site. Our partners depend on us for solving their daily ad ops challenges as well as meeting long-term ad revenue goals. Whatever it us—we’re here for you. All our partners get a dedicated account manager; to assist with everything from the on-boarding to providing everyday ad ops support and technical troubleshooting. Our close relationship with Google and deep understanding of their ad products such as AdSense, AdX, and GAM allows us to deliver quick policy compliance assistance.The AdPushup Advantage
QUICK INTEGRATION
CONTINUOUS OPTIMIZATION
EASY PAYMENTS
Your Personal Ad Ops Hotline
Dedicated Account Manager
Google Policy Compliance
Products
Ad Layout Optimization
Your ads are personalized for each visitor, so why isn’t your ad layout? We have helped hundreds of publishers improve the user experience of their website, setup high-performance ad layouts, and increase ad revenue. Today we help 300+ publishers increase their eCPM by an average of 33%!
Ad Mediation
Ad mediation can help web publishers optimize revenue between closed networks and non-RTB environments, where real time auctions don’t exist. Our ad mediation tool analyses historical bid performance data and adaptively awards impression to the network that is likely to bid the highest.
Adblock Recovery
Web publishers worldwide are losing a significant chunk of their ad revenue due to the rising usage of AdBlock. Our pro-user ad-reinsertion technology helps web publishers recover that revenue without disrupting the user experience of the website.
AMP Ads
Web publishers worldwide are losing a significant chunk of their ad revenue due to the rising usage of AdBlock. Our pro-user ad-reinsertion technology helps web publishers recover that revenue without disrupting the user experience of the website.
Innovative Ad Formats
AdPushup provides high-impact ad formats and helps publishers create an ad strategy that drives performance across all devices. Our ad formats are designed to be high on viewability while delivering an improved user experience to your website visitors.
Header Bidding
Our header bidding solution enables publishers to open up their ad inventory for bidding by multiple demand partners in real-time. But that’s just the start, we’ve built multiple optimization features using data science and machine learning into our header bidding engine to maximise yield.
Some potential benefits of using AdPushup include:
- Increased ad revenue: By optimizing ad layouts, formats, and placements, website owners may be able to increase the number of clicks and impressions on their ads, resulting in higher revenue.
- Real-time analytics and reporting: AdPushup provides detailed information on ad performance, allowing website owners to quickly identify which ads are performing well and which need to be tweaked or removed.
- Machine learning-based optimization: AdPushup’s optimization algorithm uses machine learning to analyze data and make predictions about how to improve ad performance. This can save website owners time and effort compared to manually testing different ad configurations.
Some potential downsides of using AdPushup include:
- Additional cost: AdPushup is a paid service, so website owners will need to budget for this expense in addition to the cost of running ads.
- Potential for reduced user experience: While AdPushup aims to improve ad performance, it’s important to keep in mind that too many ads or poorly placed ads can negatively impact the user experience. Website owners will need to balance the need for revenue with the need to provide a good experience for their visitors.
- Dependence on third-party service: AdPushup is a third-party service and website owners will have to rely on it to optimize their ad revenue.
Pricing
Grow without Limits
AdPushup does not charge any fixed or recurring fee. Instead, we offer flexible revenue sharing plans customized to your needs. That way, we grow when you grow.
OPTIMIZATION BASICS
Starter
Access to Google AdX
Automated A/B Testing
High-impact Ad Formats
Managed Header Bidding
S2S, EBDA, and Amazon UAM
50+ tier-1 Demand Partners
Active View Ad Refresh
Lazy Loading & Bid caching
Unified Revenue Reporting
Dedicated Account Manager
Technical Ad Ops Support
Consolidated NET-45 Payments
GDPR/CCPA Compliance
.
AUTOMATION AND SCALE
Select
IAB-approved CMP
Bring Your Own Demand
Bring Your Own Ad Server
Rewarded Video Ads
Ad block Recovery
GAM API Automation
GAM Optimization
Policy Violation Resolution
URL/UTM Reporting
.
BUILT FOR ENTERPRISE
Premium
Personalized Growth Plan
Bid Personalization
Bid Discrepancy Reporting
Dynamic Price Floors
Ad Fraud Prevention
Priority Support via Phone/Slack
Active Malware Protection
Header Bidding Bid Landscape
