Did you know that 60% of consumers’ purchasing decisions happen when looking at supermarket shelves? Packaging, especially seasonal packaging, is crucial for this reason. Discover the power of seasonal packaging marketing in this article.
Customers who contrast your product to its rivals might eventually respond to your product just by what they see at first glance. Seasonal packaging only contributes to this by enhancing the product’s contrast with the competition and generating demand among your customers.
Many consumers collect limited-edition alcohol bottles, saving the container and packaging long after consuming the contents.
Did you know that 60% of consumers’ purchasing decisions happen when looking at supermarket shelves? Packaging, especially seasonal packaging, is crucial for this reason.
Seasonal packaging is wrapping a product into a package related to seasons or holidays such as Valentine’s Day 💖, Christmas 🎄, or Halloween 🎃. The advantage of seasonal packaging is that it significantly impacts your sales as it increases the in-store purchase decision rate.
Besides this, it increases customer loyalty. Even if companies don’t market new products, they can generate more sales by wrapping their products into holiday-themed packaging; this works because it grasps the customers’ attention and brings them even more into the holiday spirit. ✨
Seasonal packaging implementation:
1. Colorful-themed wrapping or packaging.
2. Thematic designs.
3. Packaging personalization. (Coca-Cola did this by personalizing names on the bottles for customers to find their names).
4. Seasonal flavours or products that go with the new packaging.
