Sulvo Surge
Recapture lost ad revenue
with Sulvo containers.
To get at least the same earnings as before, it is not enough to just place some tags on the page anymore. Sulvo containers help your impressions stop losing revenue by recapturing adblock visits, serving special formats, and including as many of your buyers in the auction as possible.
With Sulvo you can unite all of your buyers, including Ad Manager / AdX, Adsense, Amazon, Relābe and all Prebid-compatible demand as well. Get started today!
Sulvo is an ad server, a marketplace and a pricing engine in one. The main component of the platform is Sulvo Surge, a SSP platform that helps publishers monetize their digital inventory.Sulvo is an ad server, a marketplace and a pricing engine in one. The main component of the platform is Sulvo Surge, a SSP platform that helps publishers monetize their digital inventory.
Features
Ad servers
without Sulvo
On your own
Increase Revenue and Decrease Costs
Adblock Unblock
User-configurable
Non-existent
Non-existent
Audience Collector
User-configurable
Non-existent
Non-existent
No unfilled impression costs
(Only sold impressions count)
Default
Charges by Ad Request
Usually relies on a 3rd party that charges by ad request
Development and maintenance fees
Non-Required
High
Highest
Custom Ad Formats
Ux-focused Sticky formats
Professionally designed
Tedious manual setup
Tedious manual setup
Responsive Ad formats
Automatic and fully responsive
Manual and only partially responsive
Manual and only partially responsive
Interstitial formats
Professionally designed
Tedious manual setup
Tedious manual setup
Combine Demand
Traditional sold Direct Ads
Simple
Complex
Complex
Hosted Prebid Connectors
Included (no % fee)
5-30% and sometimes not Prebid-compatible
No % fee but both 3rd party ad serving fees and the highest overall maintenance costs apply
Special Connectors for non-prebid programmatic demand
Out of the box
Non-existent
Costly and complex
Advanced Features for Power Users
Advanced Reporting
(UTMs, Prebid Analysis)
Included
Add-on or no custom reporting
Manual or no custom reporting
Custom Ad controls
(Lazy Load, Refresh, etc)
User-configurable
Tedious manual setup
Tedious manual setup
Format-based frequency capping
Advanced, format-aware
Basic
Basic
Geo-Blocking
Included
Basic
Manual
Protect Reputation and Revenue
Bot-scoring & Filtering
Included
Expensive
Expensive
Issues Reporting to protect revenue
(Policy issues, TCF Errors)
24/7 always-on
Basic
Manual
Site Protection against abusive advertisers
Sulvo-published and maintained
Non-existent
Non-existent
Personalized Ads Compliance
(GDPR, CCPA, etc)
Advanced, country-aware
Overly complex
Difficult to manage
Bid Shading avoidance
Included
Non-existent
Non-existent
SPO avoidance to protect revenue
(Supply-path-optimization avoidance)
Included
Non-existent
Non-existent
US-based support
US-based and high quality
Varied locations and usually slow
Non-existent
There are several potential benefits and drawbacks to using Sulvo Surge as a programmatic advertising platform.
Pros:
- Real-time optimization: Sulvo Surge’s machine learning algorithms can analyze data in real-time and automatically adjust bids, targeting, and placements to improve campaign performance.
- Detailed analytics and reporting: Users can access detailed analytics and reporting to understand their campaign performance and make informed decisions.
- Increased return on investment: By optimizing campaigns for maximum performance, Sulvo Surge can help advertisers and publishers increase their return on investment.
- Improved targeting: Sulvo Surge’s targeting capabilities can help ensure that ads are reaching the right audience.
Cons:
- Dependence on technology: Sulvo Surge’s performance is dependent on the quality of its algorithms and the accuracy of its data.
- Complexity: Some users may find the platform’s analytics and reporting to be complex and difficult to navigate.
- Risk of over-reliance on automation: While automation can help improve performance, it can also lead to over-reliance on the technology, which could lead to less human oversight.
- Cost: Sulvo Surge is a paid service, so advertisers and publishers may need to invest a significant amount of money to use the platform.
It’s worth noting that these pros and cons are dependent on the way the platform is used, and the specific industry and business goals a company might have. It’s good to evaluate the platform’s capabilities against the company’s specific needs.
Pricing
Up to
250 million
monthly sold ad impressions: Free
Above
250 million
monthly sold ad impressions: Contact Sales
Ad Servers
Below
100 million
monthly ad requests: Usually free
Above
100 million
monthly ad requests: Variable 0.05 – 0.007 CPM
Extra Benefits:
When you do not sell an impression it does not count towards your monthly Sulvo quota. Ad servers generally count “unfilled impressions” just like any other served and sold impression even though you have not actually served an ad.
When working with us, you can also leverage Sulvo’s industry partners to receive increased rates, reach new demand and receive faster payments for your available inventory.
