Cross Pixel Media

Cross Pixel Media

HIGH-PERFORMANCE AUDIENCE AND CONTENT TARGETING SOLUTIONS FOR THE ONLINE ADVERTISING INDUSTRY

COMBINE THE POWER OF AUDIENCE TARGETING WITH CONTEXTUAL RELEVANCE

  • Target audiences using URLs, not cookies
  • Advertise in content that is relevant to your audience
  • Find audiences cookies can’t identify
  • Privacy safe and GDPR compliant

Cross Pixel is the leading provider of audience and contextual targeting solutions for the programmatic advertising industry. Our business mission is to provide real-time advertisers with the most accurate targeting information to improve the performance of their campaigns. We work with thousands of advertisers to identify the specific audience and content that is ideal for targeting.

Cross Pixel’s standard and custom audiences are integrated into over 40 DSP partners worldwide so our data is accessible to marketers across the entire real-time advertising ecosystem. Our dedicated sales team works directly with advertisers to build custom audiences in real-time using our proprietary tools called Planit and Audience Calculator. Our custom audiences are the highest performing in the industry and our ability to create, deploy, and optimize them in near real-time sets us apart from every other data provider.
Cross Pixel Media is a company that specializes in digital advertising. They provide services such as programmatic advertising, audience targeting, and data management to help businesses reach their desired audience and maximize the effectiveness of their ad campaigns. Their platform uses advanced technology, such as artificial intelligence and machine learning, to optimize ad delivery and improve campaign performance. They also provide detailed analytics and reporting to help businesses track the success of their campaigns and make data-driven decisions.

INTRODUCING PLANIT

Planit is an advanced contextual targeting solution that is powered by audience behavior and intent. Planit enables marketers to execute highly targeted programmatic campaigns that reach a specific audience while they are engaging in related subject content. Planit advances traditional contextual targeting beyond identifying keywords on a page and uses behavioral intelligence to expose a wider range of content appropriate for a brand.

Planit is a privacy friendly, brand safe, GDPR compliant product that targets specific audiences without the use of cookies or identity targeting.

KEY BENEFITS

  • Improve campaign performance reaching the audience at the moment they are engaged in related content
  • Reach the audience that you cannot reach with cookies due to blocking and deletion
  • Build positive brand equity through strategic association with related content
  • GDPR compliant and privacy friendly

SEARCH AND KEYWORD RETARGETING

Cross Pixel is the preferred Search and Keyword Retargeting provider in the programmatic industry. We identify and harvest the search activity on over 650 million users worldwide and capture the specific keywords users are searching for in the URL, title, body and meta tag of publisher sites.

Cross Pixel has Server-to-Server integrations with all of the leading DSPs, allowing for seamless activation of custom segments which are live within two days.

“Cross Pixel is our primary partner for Search and Keyword Retargeting campaigns. They consistently outperform other tactics and the ability to optimize based on performance is a huge plus.” – Kevin Lucci, Flying Point Digital

REAL-TIME AUDIENCES

Real-Time Audiences enable advertisers to reach customers at the moment they are actively shopping for your product or service.

Once a user has been identified as in-market for a product or service, the information is passed to The Trade Desk or Amobee in real-time. After two hours, the cookie is no longer active unless the user completes another qualified action.

Real-Time Audiences are precise and will improve the performance of any programmatic advertising campaign.

STANDARD SEGMENTS

Cross Pixel has created over 1,300 always-on segments that are integrated into our DSP partner’s platforms and are available for use on demand. Our standard segments are refreshed daily using server-to-server integrations and cover a wide range of consumer and business-to-business categories in North America and Latin America.

CROSS PIXEL ADVANTAGES

REAL-TIME TARGETING
Our custom audiences are available for targeting in near real-time. Create an audience today and run a campaign against those users tomorrow.

RECENCY CONTROL
Advertisers can adjust the audience based on how recently the consumer was in market for their product or service.

OPTIMIZATIONS
Our technology auto-optimizes on a daily basis to ensure that the most relevant audience is actionable the next day.

Pros of using Cross Pixel Media’s services include:

  1. Advanced technology: Their use of artificial intelligence and machine learning allows for highly targeted and effective ad campaigns.
  2. Audience targeting: Their services allow businesses to reach their desired audience, increasing the chances of success for their ad campaigns.
  3. Data management: They provide detailed analytics and reporting, allowing businesses to make data-driven decisions.
  4. Programmatic advertising: They automate the process of buying and selling ad space, making it more efficient and cost-effective.
  5. Experience: They have a team of experts with experience in the digital advertising industry.

Cons of using Cross Pixel Media’s services include:

  1. Cost: Their services may be more expensive than other options available in the market
  2. Dependence on technology: Their platform relies heavily on technology and there may be a risk of system failure or errors that could affect the campaign
  3. Data privacy: They may collect and use data from customers, which could lead to concerns about data privacy and security
  4. Limited control: businesses may have limited control over the creatives and targeting of the ads, as they are automated by the platform.
  5. Limited reach: Their services may only be available in certain regions or countries.

 

Cross Pixel Pricing

Cross Pixel Media has raised $1.8M .